The main task of this study is to conduct a survey on Bodensee market, aiming to capture the market situation and current issues relevant for Lohospo entering in this market. Lohospo is the provider of certain booking websites to distribute holiday homes…
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Center of discussion in this paper is Lohospo, a service agency for hosts in the region of Freiburg and Schwarzward. The main aim of the Lohospo is to offering access to tourism and hospitality related marketing and distribution scheme for small and medium sized hosts, who avail their accommodation services part-time with the opportunities of the Internet. The study includes current rate of potential hosts, holiday’s homes, and bed and breakfasts of Bodensee market and also the way in which this hosts are mainly attract there guests. “Bodensee Standort Marketing GmbH is a supraregional business promotion service and contact partner for the international business region of Lake Constance” and at the same time there are also lots of competitors in the market, who are offering online booking services. The main purpose of the Individual Consultancy Study is to offer useful foundation to motivate interest of the private sector. The findings will outline a sound foundation for the private sector to carry out further research in development plans on Bodensee market. The Government is open-minded on the growth of Bodensee market. Demand of the Market will be the driving factor for such growths. Any growth will have to take into consideration the environmental insinuations and guarantee sustainability. The Tourism Commission is a co-organizing party in government to manage tourism developments in Bodensee market. The Tourism Commission will carry on playing the helping role in promoting the private sector with additional explore suggestions for Bodensee market. There is a rising universal trend for persons who are planning their holiday to consist of bath and resort rudiments in their vacation itinerate. “Tourism Industry Growth in any country is prone to the changing economic conditions. In the event when a country is passing through a low phase or an individual's job is at stake, not many people choose to travel” (Tourism Industry Growth 2010). As a well-known tourist destination, it is significant for Bodensee market to examine the possible cost and advantages and recognize main issues of rising world class facilities in the Bodensee market, in the strategic perspective of further developing the position of Bodensee market as a tourist centre. To enter Lohospo into the Bodensee market, it is very much necessary to understand the current issues and condition of the market. An hotelier always intends to provide his consumers with whole high-quality experience; part of it is in the destination data provided by devoted concierge and other hotel workers. “The internet enables customers to search for information even before their arrival. Hotels can use this opportunity to provide pre arrival highly relevant information whilst maintaining a continuance relationship with its customer’s right after the booking process” (Stay Planner for Hotels 2007). The Strategic Aims of Entering Lohospo in the Bodensee Market Were: To widen the range of tourism services, providing to the extremely high-end segment of the market with a kind of facility that can extend tourists stay and improve the tourism experience. To optimize the possible benefits of existing resources in improving Bodensee market picture and status as a tourist destination. To contribute to a long-standing tourism growth of Bodensee market, for it to offer an extensive range of world class tourist services, appeals and experiences. To cautiously inspect the possible demand for bath and associated resort and leisure services, suitable to Bodensee market particularly tourism growth and climatic context. To carry out market research and assessments to determine the most suitable kind of facilities based
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