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A Decision of Uncertainty - Research Paper Example

It started on a slow pace and showed stunted growth and little chances of success for the first six months. In fact, the proprietor thought of closing it down during its seventh month of existence. That was the moment I appeared in the scene and was assigned the duty of marketing the coffee shop. Within a period of two months, changes became apparent. I lured classmates and more clients streamed in. By the end of my summer vacation, the proprietor reported supernormal profits. It is for this reason that the business owner honored me with the task to decide the future of the business. Following its success over the past two years, it has accumulated enough savings to either open a new branch or diversify its range of products on the single business unit he currently owns. Over the prosperous period of time, the business’ profits margin increased steadily from 23% to 32%, then 53%, 109% and finally 86% after periods of 5 months. Having reached its break even period, the business has accumulated enough money to diversify the range of products on offer in the same premises or to acquire other premises and have another branch of the same product range offered presently. Research Making this decision was an uphill task. The future of the enterprise depended on me and I was determined to prove my worth and give a viable solution.

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The last financial year was a rather successful time for the enterprise I work for part time. It is a new business enterprise that has been in existence for three years. It deals with service of coffee and coffee products. …
A Decision of Uncertainty
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