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Marketing Report: IBM - Research Paper Example

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This report is an insight into general public opinion about IBM. The report focuses majorly on the perception of people of IBM as a brand and the effectiveness of IBM advertising efforts. With all the competitors in the market IBM is very close to gain or lose its market share to Hewlett Packard and Dell…
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Marketing Research Report: IBM
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Download file to see previous pages That makes the company's sales stable, a desirable attribute when the market and perhaps the economy are in trouble (Young, 2009). As far as the general public opinion is concerned IBM had been into business for over a millennium now and if there wasn’t any public approval it would not have reached to the heights of success as since the very start. IBM is known for its quality management and offering infrastructure, hosting and consulting services. Customers are very much satisfied with the services and quality provided as IBM invests a lot in quality because decreased defects means more satisfied and loyal customers and that is why IBM has been the market leader in the technology business. This report is an insight into general public opinion about IBM. The report focuses majorly on the perception of people of IBM as a brand and the effectiveness of IBM advertising efforts. Background No one would have thought while living in 19th century that world around us would some day become a global village where news or an event happening in one corner of the globe can be heard and seen in the opposite corner of the globe (Petley, 2002). All this advancement in recent times can be attributed to recent technological innovations which have made life easy and comfortable and the most significant and crucial contributions are made by the growth of computer, hardware and software services where all these advancements have effected our lives in a way that we now can not even imagine a world without these hi tech innovations (Carroll, 1993). Personal Computers have seen an unprecedented growth in the last two decades, starting from early 1980s when personal computers first came into the market,...
No one would have thought while living in 19th century that world around us would some day become a global village where news or an event happening in one corner of the globe can be heard and seen in the opposite corner of the globe. All this advancement in recent times can be attributed to recent technological innovations which have made life easy and comfortable and the most significant and crucial contributions are made by the growth of computer, hardware and software services where all these advancements have effected our lives in a way that we now can not even imagine a world without these hi tech innovations.
Personal Computers have seen an unprecedented growth in the last two decades, starting from early 1980s when personal computers first came into the market, they were not only very costly at that time but also were relatively inefficient. With the passage of time and constant innovation and advancement, computers manufactured today are many times faster than their ancestral counterparts; they have more storage capacity and can perform more functions and tasks as compared to the computers produced initially. This growth is not restricted to functional areas only but in fact it has reached financial segment also where computer industry is a multi billion dollar industry and have hundreds of thousands of employees who are either directly or indirectly associated with computer industry. ...Download file to see next pagesRead More
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