Sun and Sand Sports Profile in the United Arab Emirates - Example

Contents Contents 1 SUN AND SAND SPORTS PROFILE IN THE UNITED ARAB EMIRATES 2 INTRODUCTION 2 Inventory management 3 Global Maximization of the Supply Chain and Sharing Risk 5 Supply chain integration. 7 Supply chain network planning 9 Information management within the Supply Chain Network 10 CONCLUSION 11 REFERENCES 12 APPENDIX 13 SUN AND SAND SPORTS PROFILE IN THE UNITED ARAB EMIRATES INTRODUCTION Sun and Sand Sports is one of the biggest multi-gender sports company with numerous brands of sports which cover 70 outlets within the Gulf Cooperation Council (GCC).Sun and Sand Sports has been well known as a sporting brand that transverses the area, within a period of three decades. At present it is the leading retailer and wholesaler of sporting wares and lifestyle brands in the Middle East. It is the elite regional distributor of first tier brands with a global presence like Columbia, Timberland, Nike and Adidas just to name but a few. The business was initially accredited and put on the market into the year 1979 in Dubai and currently has 38 branches of trade supplies in a range of famous vent in addition to trading centers within United Arabs Emirates, Bahran, Qatar, Kingdom of Saudi Arabia, Oman, Kuwait, as well as other sell supplies that are being opened presently. This serves as an effective way of boosting its retail comprehend and re-asserting its strong hold that it’s the best sporting merchandise company in the Middle East. It has an outstanding wholesale network to serve its main financial records all over the Gulf Cooperation Council G.C.C.Their range of firmly incorporated and highly adaptable keys covers freight management, warehouse management ,finance management, performance management, trading partner management and transportation management. It is dealing with Netgear, ITS, and Exactus solutions. There are fully supported with their greatest practices- based, rapid deployment ,implementation ,methodology, that leverages the exact skills needed, technological assets, domain information and industry aptitude to aid and add value to their clients business. Its distribution centre at the southern region Jafta spreads over 25000 sq. meters which consists of sculpture facility. Its main area of concerns is retail assessment of technology, allocation challenges, supply channel aptitude, to classify serious areas and situate strategy and connect goals with people just but few. It is accountable for local product portfolios (including selection, segmentation, and performance management, forecasting, and channel segmentation), identify sales increase opportunities and initiate strategy based on channel plans and categories, position price of the products based on regional market air, profit and competition. It is always in charge for their customers, extends and carries out marketing plan, enlarges and instigates new products for specialty ways and finally it is accountable to its customers for presentation of its products collection and selling concepts to its clients. Sun and sand sports has also signed up with Air Miles, which is a primary multi-participant loyalty programme (Kulkarni, 2004). Inventory management Netgear has announced its strategic new partnership with International Technological Services Ltd (ITS), which is a leading service, specialized in large scale turnkey technologies solutions for companies and government worldwide for implementing key wireless solution for leading UAE based sports and accessories retail chain in Suns and sand Sports (Gaurav Tewari,). The project is part of the Sun and Sand Sports vision to implement and adopt to adopt new technologies into their operation and the project is valued AED 200,000 which cost at around AED2.5 million. The staff of Sun and Sand Sports will utilize the installation of strategic wireless solutions and its connectivity in performing key functions like inventory (Demand Request) and Point of Sale (POS).Strategic devices in each Sun and sand sports branch provided an even and perfect wireless connectivity. According to ITS the test was the inadequate time fixed for the installation procedure as showroom are located in a number of the primary malls and shopping districts which meant that the work was to be carried out during late evening hours. Nevertheless the management of Sun and Sand Sports have maintained sturdy assurance in the NETGEAR and ITS partnership adding up that achievement of wireless solutions and connectivity has permitted the retail sanction to serve its customers better. The primary franchise also pointed out that NETGEAR tools had great advantage like quick implementation, great quality, and reasonable prices. Group IT manager, Gulf Marketing Group, Sun and Sand Sports says ‘‘their operations have to a great extent improved since the wireless system was installed by Netgear and International Technological Services (ITS), really mounting staff production and efficiencies. The presence of wireless connectivity has allowed reducing on time and costing on usual store duties like bar coding, price verification, and inventory transaction like stock tracking done online. Now every statistics will exist capable and simply reassign as of stock up. Also customer will benefit from this improvement in the operation. This project is part of the master project plan, which will cover around 65 stores in UAE and Gulf Cooperation Council (GCC) countries and is costing 2.5 million, source Bilal Abdel Hadi. The Sun and Sand Sports chain of stores in UAE and Gulf Cooperation Council (GCC) is one of the well known leading malls in the country. The joint venture with Netgear gave room to amplified output and efficiencies with the new advancement of wireless solutions that can be used in diverse purposes like inventory, stock tracking and in other areas of sales. The amalgamation of different expertise like Netgear’s wide range of branded networking and storage products and turnkey technologies solutions has permitted enlargement of efficient and steady wireless solutions for Sun and Sand Sports showrooms in UAE. Servicing an important brand like sun and sand sports retail chain shows how Netgear is committed towards the advancement of developing strategic IT solutions for their clients and aiding them integrate into their daily life operations. The Netgear has strategic alternative in their designing thick walls in their showrooms structure as it carries the warranty in the area of coverage. It has technology for twofold band regularity that ensures no interferences from other wireless signals and gives notices to users in case of faulty operation. Global Maximization of the Supply Chain and Sharing Risk Globalization is a phrase that describes how people globally are progressively more interconnected and incorporated with rise in technologies that have lowered various margins like substantial boundaries. Risk management provides way in to a wide range of risk management and insurance products and services which include strategic loss control planning, alternative risk financing, claim management, program design, and policy analysis. There is a tremendous growth in sun and sand sports and the whole of Middle East retail industry because of high growth in tourism and increased population. This has promoted sun and sand sports’ products to be bought at a highly rate hence maximizing their retail revenue in their various shopping malls. The rapid growth calls for urgent reforms in retail operations to improve their in- store operations and management in order to increase their market share, attract new customers, satisfy their customers, and maximize their revenue. There have advanced in wireless connectivity done by Netgear and ITS which have greatly led to increased productivity and quality production of work. The importance of risk management nowadays is because of the organization have done much in the previous years in trying to modernize their operator , reengineering the processes, integrating with a range of partners ,lean supply chains and implementing the system of project (IBM Research, 1995) . Industries have tried all ways to endeavor to increase on their services so that6 the customers can be given at an extra competitive cost. There is a new risk that has been created by the global supply chain that had not been encountered there before. The fact is, these days goods move in a greater distance and across country borders due to global supply chain. The risks involved are cost and lead-time risk which have been affected by the initiation of global supply channels. Cost risk increases because of various ways like the cost of fuel increases increasing total landed rise of cost due to the decision of sourcing appeal, it may also rise due to manner of shifting and also due to transportation which might point at any association hence freight rate increase. This has affected the sun and sand sports since most of its products are imported. . (Wang 2007). Sun and Sand Sports is trying to reduce its loss through effective stock control and management .The loss which is usually incurred through fluctuation supply is very common in the Middle East. Sun and sand sports are trying to overstock in turning over stocking –supply into a favorable circumstance through in store promotion, stock placement, and others. Also there are under -stocking which will deliver leading discussion on dealing with stock shortage. There are preventing fluctuation which is not always in control and getting various ways to decrease frequency in fluctuation. (Blanchard 2007) Supply chain integration. Some inlet groupings like the bazaar set of bay are presently putting in place Aware to prime distributor a primary vendor and dealer of fair products in the United Arabs Emirates and various gears in a meaning collaboration board. Source (Business System Group). Exactus was chosen by Sun and Sand Sports reason being that it provided a numerous of strong pre-integrated and flexible supply chain solutions mechanism. It is not that Exactus’ solutions is only competent and reliable to tackle the more difficult of supply chains although the company’s consultant had a unparallel level of proficiency and skill in chain of supply industry especially the retail industry. The C.E.O. of Gulf Marketing Group Mr. Kelvin Bullock, articulated their interest concerning executing Exactus resolution. He say ``We observed at the Aware relevance starting a better machinist point of view which will bring improved quality of work and carrying out a full study towards managing expenses, follow production outputs plus examining trade trend .During scrupulous, the responsive presentation managing input shall resolve plus permit the core seller of sporting goods in United Arab Emirates in the direction headed for quality measures in an information concerning the business toward a well harmonized way plus equalize in addition to provide bind presentation.’’ Sun and Sand Sports` action to integrate has been of great value on its expansion and has increased its production. According to Nasser Tufail the managing Director of Business System Group, says Sun and Sand Sport` decision adds to a growing trend we are seeing where companies are recognizing the greater overall value that can be unlocked from a supply chain when integrated ,best-in-class, logistics solutions are combined with the complementary strengths of an ERP system.`` Sun and Sand Sport is planning to help streamline and optimize their allotment operation in their newest allocation center in Jebel Ali Free Zone Authority (JAFZA). The implementation will enable Sun and Sand sport to entirely mechanize its distribution process to smoothen the progress of cross-docking, offer a constant analysis of the general and make best use of the available labor resources. The solutions from Exactus are being implemented based on clients’ specific business requirements to efficient operation to support the accomplishment of mechanization technologies, accommodate general system transformation and innovation. Mr. Kevin Bullock, the C.E.O who heads inlet selling collection articulated the interest regarding executing a new measure in coming up with various key for development purposes. He says,`` We saw submission simply commencing the exercise position other than significance count it will meet the expense whereby industry will facilitate carry away thorough scrutiny in the direction of run expenditure, trail output heights plus check occurrences in production.. All through, rigorous responsive presentation, administration resolution shall compel the major distributor of sporting merchandise in the United Arabs Emirates in the direction of building up knowledgeable solutions concerning the business towards an excellent adjust as well as to equalize delivery to guide concert." The onset of Nike T90 Laser boot which is intended to improve accurateness in shooting, Nasir Rafiq marketing manager for the sun and sand sports in the united Arabs emirates said ‘The Nike T90 Laser holds true to its statement; `power is nothing without accuracy’. The realization of this boot comes from Nike’s commitment to providing the most technically advanced football boot on the pitch. With football fever at such a high in the United Arab Emirates, football players at every level are looking to the latest advancement to help their game, something the Nike T90 Laser is sure to deliver on.” Supply chain network planning Sun and Sand Sports is trying to buy its products from the local dealers, controlling annual sales, increasing the accessible variety of goods by forthcoming new yield, ordering management and does a numeral follow up on the association demand sales, and the requirements of every branch. Maximizing warehouse administration competence and greatest practice inventory control is exploring most recent warehousing technologies and brilliant design strategies to conquer future space accessibility, allocating the right resources to the accurate functions and central functions and resourceful inventory organization through increased visibility, well-designed volume to acquire and structure predispose. (Cohen and Roussel 2006). Sun and Sand Sports Company is effectively intended to encourage harmonization among a range of global strategic corporation units. It has invested in different systems to make possible its communication among the variety of business premises, promote allocation of expertise and understanding regarding sales opportunities. Although developing a global supply channel needs a fundamental shift in the way one think about doing business, one has to make a decision has to lie in understanding the total cost across the whole global supply chain. (Chopra and Meindl, 2007) Sun and sand sports is analyzing and predicting the entirety of their supply chain and costs from the supply resource to its final terminal of allotment. It is making it in the calculation of its product cost, applicable duty customs related costs and tariffs while factoring in any trade agreements. Information management within the Supply Chain Network Many companies are providing suppliers with different web-based materials that will enable them to execute a growing list of processes which include quality scrutiny, production information status, purchase order acceptance and labeling of different items and cartons. One of the tests of global logistics, is, the information the people who make the verdict tend to be in various places, and is hard to access them (Coyle 2008) While related to process automation and supply channel visibility, we believe logistics leaders are deploying a technology that enables them to have a single work space that contains both functionality and data transversely the full international planning and execution life cycle. It is apparent that in an area that is much more multifaceted than domestic logistics actions, technological sustain for global logistics is at an undeveloped stage for all but an undersized number of contributions powerfully to the challenges in scheming costs and execute efficiently. (Wang 2007) The software solutions existing to aid the processes are also rather new in various compliments, at least compared to other aspects of the supply channels like Aware solution being implemented by Exactus to Sun Sand Sports. CONCLUSION Sun and Sand Sports is trying its best to serve its clients with in a faster place and give out quality work the reason why it’s implementing on its operation with various companies. The staffs have reported an increased productivity after the installment of new technology. The incorporated globe market and its competitive ground are significantly varying in a way in which companies customarily operated. The world economy is becoming integrated and borderless determined by global technologies forces, global market forces, global cost forces, and political and macro-economic forces (Crone Mark, 2006).There is an also sectorial integration, environmental integration, purposeful which gives a truly playing field to the companies and hence global supply chain. In conclusion, Global supply chain is playing very important role in Global competitiveness. REFERENCES Blanchard D. (2007) Supply chain management: best practice. New Jersey: John Wiley and sons. Chopra, S. and Meindl, P. (2007) Supply chain management: strategy, planning, and cooperation. Michigan: Pearson Prentice Hall. Cohen S.and Roussel J. Strategic supply chain management: the five discipline for top performance .France: McGraw-hill professional. Coyle , J. J. et al. (2008) Supply chain management: a logistics perspective. New York: Cengage Learning. David, C.et al. (1995) Dynamic modeling for business process reengineering.IBM Research Report. Jespersen, and Tage, S. (2005) supply chain management: in theory and practice Copenhagen: Copenhagen business school press. Kulkarni, S. (2004), Supply chain management: creating linkages for faster business turnaround. Tata: McGraw-Hill Education. Mentezer J. (2000) Supply chain management:. New York: Sage. Shah j. (2009) Supply chain management: text and Cases: India: Pearson Education. Wang W. et al (2007) Supply chain management: issues in the new era of collaboration and competition. New York: idea group. APPENDIX INTERVIEW QUESTIONS 1. What do you know about channel of supply management? 2. Make a clear picture in the merchant ranking procedure? 3. Explicate the scheduling of order that you’re trying to tackle? 4. Tell me how you investigate catalog decline? 5. How do you bargain amid a dealer as well as what might be present during the concession points through concession procedure? 6. What measures have you taken to reduce on the risks involved during management process? Read More