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The Effect of Mass Media on Latinos' Self Image - Term Paper Example

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"The Effect of Mass Media on Latinos' Self Image" paper investigates the impact of ethnic identities on racial attitudes as well as the self-image of the Latinos. The paper deals with the depiction of race and public opinion on the depiction of ethnic minorities in a prejudicial manner. …
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The Effect of Mass Media on Latinos Self Image
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Download file to see previous pages The willful perversion of facts relating to the representation of Latinos in the U.S. media is disgraceful, inconsiderate and extremely misleading and hence calls for immediate attention to prevent the degradation of a particular section of the society since their depiction and imagery in mass media plays a significant role in shaping their social identity and governs their self-esteem. Television and films both being dominant forms of media persistently depict racial stereotypes which are largely false representations of the
According to U.S. Census (2000), Latinos are the fastest-growing ethnic communities in the United States constituting almost 12.5% of the population of which merely 3 – 4% of the Latino population is represented on prime time television where they are offered petty roles comprising of criminals, comics, or sex objects. They are recurrently portrayed as indolent, possessing shallow knowledge, incomprehensible speech, and verbally aggressive and belligerent. The most common character trait that is observed during such a portrayal is their sheer lack of intelligence and educational qualifications. Such misrepresentation by mass media might have devastating effects in conditioning the minds and psyche of its viewers who might form misinformed opinions about the Latinos especially considering the fact that a majority of white Americans rely on television for information about a range of subjects (Center for Media and Public Affairs, 1994).

According to research carried out by Mastro and Behm, (2005), on the representation of race or ethnicity in mass media Latinos are persistently underrepresented in the media as opposed to their American counterparts where they are often typecasted in stereotypical roles of nurses, convicts, nannies or anti-social elements. There are several severe consequences of such negative stereotyping of Latinos on the consumers or viewers watching them with the result that more often than not, such stereotypical imagery is believed to be true and used as a source of construing their judgments based on such misinformed facts through highly unreliable sources.  ...Download file to see next pagesRead More
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