Globalisation and Social Change - Assignment Example

Answer The fast changing social values and rapid globalisation has made developmental issues a highly relevant field and an intrinsic part of the socio-economic development of the society. Empowerment of women in the rapid globalization is a major issue. The phenomenon of globalization has shrunk the world and brought unforeseen job opportunities to the world at large. The technological advancement, especially the advent of internet and computer technology has greatly facilitated and created new employment scope for people from under-developed and developing countries. For women, globalization has brought forth a whole spectrum of work diversity that has helped them to become financially independent and given them self confidence. But when one delves deeper into the emerging new environment of employment opportunities, provided by the process of globalization, new dilemma and conflicts seem to arise. The emerging opportunities for women in the ‘outsourcing units’ of BPO are strife with personal and professional problems. The night duties of girls have become hazardous for their personal safety. The working hours and the environment have also produced some alarming health problems for them. While the compensation may have some consolation, the overall conditions of the BPO are not proving to be good which is clearly visible in the low employee retention. It is also observed that women from the third world countries go to the developed countries in search of job but end up being maids and governesses. As Ehrenreich and Hochschild say ‘..overwhelmingly take up work as maids or domestics’ (Global Woman). Another very important concern of globalization is that while it offers a lot of promises to women but discriminatory practices in salary and biases in their promotion is rampant. The women have to work harder but they get much lower salary than their counterparts. Globalization has empowered women but there is still a lot left to be done in the creation of platform where women will not have to fight for their rights. Answer 2 The fast changing socio economic dynamics have created a fiercely competitive business environment. In the rapidly changing environment of globalization, emerging new markets have become crucial. They can be defined as the new area with high income and where the demand for the product can be created with relative success. The fast advancing technology like internet has further made the global market more competitive. In such an environment in cutting edge rivalry, the company not only needs to maintain excellent quality and uphold a high standard of corporate ethics but it must be able to ensure and exhibit understanding of the cross cultural values and handle issues with sensitivity. Creation of brands greatly provides cutting edge leverage to the organizations. Brand creation is a major marketing technique that has massive support within and outside the business community and management strategy. In the rapidly advancing technology and changing socio-economic paradigms, the brands make a niche in the existing and emerging markets. That is why despite the huge inflow of dazzling and tech savvy goods, the brands have maintained an edge over their rivals. But according to Naomi Klein the so called brands are the result of exploitation of people from third world countries where labor is cheap. According to Klein, ‘liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations’(Klein,2001). The fundamental principle of marketing is to promote a committed clientele through quality goods and services. It is for this purpose that market strategies of big business houses and corporate bodies try to promote their goods and services by creating brands that guarantees the customers of getting high quality goods and services. ‘Brand building is needed because products are the same’ (Kotler, 2005). The brand name ensures that the product maintains a high standard of excellence at a price that a customer is willing to pay for. Therefore, the brand provides the customer with a quality product which satisfies his needs, making it as one of the key reasons that brands still enjoy the popularity amongst its customers and at the same time, attract fresh clientele. Answer 3 The advent of new technologies has revolutionized the communication, bringing forth a host of new ideas and opportunities in the field of tourism. ‘In the tourism industry, more and more tourist service providers rely on the internet as a key communication tool that is enabling them to save costs and increase the number of customers’ (ICT). The globalization has further, made it easier for the entrepreneurs to encash the vast potential in this new emerging industry. Suddenly the sedate and traditional tourism has ventured into the quarters which were hitherto beyond the boundaries of imagination of the common people. The competitiveness has brought in a new fervor in the industry and new ideas and partnership in the field of tourism has become a norm. ‘An increasing globalization and the emergence of new tourist destinations worldwide have created a changing nature of competition’ (Nordin). Globalization has also expedited the process of cross cultural understanding. Tourism greatly facilitates and offers opportunities to people from far flung areas to learn and understand the various cultures of the world. Thematic tourism packages are proving to be hugely successful earning tools for children and adults alike. While rejuvenating the mind and the body after the humdrum monotony of the routine life, they have also been a great source of information and knowledge about people and places. With its rich cultural and historical significance, tourism has emerged as the leading industry, worldwide which has consistently shown good growth. In the era of globalization, tourism has emerged as one of the fastest growing industries in the world. The different countries across the globe are promoting and opening their foreign policies for exploiting the vast potential of tourism industry because of the huge socio-economic and political gains. Besides giving impetus to local employment, earning of foreign exchange is also a big incentive for the government and the industry. The role of local agencies is paramount in any tourism packages but here it assumes a much more important and interactive role because of the nature of the package. The local specialty and local talents are often used to provide requisite essence which enhances the overall impact of the packages. The more the involvement of the local group, the better is the result of the tour package. One can conclude by saying that though tourism has emerged as the fastest developing industries in the world. Chavez in one his article says that ‘massive influx of tourists and their vehicles has also caused destruction of grass cover, affecting plant and animal species in the area’ (Chavez, 1999). Therefore, it is important that tourism destination and tourists must take cognizance of the social values and customs while taking appropriate caution in preserving and maintaining environment. The cultural heritage and historical significance of the places have special meaning for the nation as well as for the world and therefore healthy respect for the host country must be part and parcel of all tourism packages. It is therefore vital that needs and concerns of the community, within which the firm intends to operate, be studied in detail so that sensitive public issues are not violated. Reference Chavez, Raymond. (March 1999). Globalization and tourism: Deadly mix for indigenous people. Third World Resurgence No. 103, March 1999. Ehrenreich, Barbara and Hochschild, Arlie Russell. (2003). Global Woman: Nannies, Maids and Sex workers in the New Economy. Metropolitan book. ICT and Electronic business in Tourism ‘Sector Report No. 09’. (Sept. 2005), Available from; [Accessed 18 November, 2008]. Kotler, Philip. (2005). “Toward Stronger Marketing”. unpublished presentation to the ARF, “Future of Advertising” Conference, Chicago, 10.24.05. Klien, Naomi. (2001). No Logo. Flamingo publishers. Nordin,Sara.(2005). Tourism of Tomorrow Available from; [Accessed 18 November, 2008]. Read More