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Essay1 - Essay Example

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They have been known to influence interests, attitudes, purchase behavior and norms. The evaluation of a person is thus a factor to consider mainly by the women hence the most active players in the jewelry game. They…
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Download file to see previous pages... Developing countries are bending on interpersonal relationship making the jewelry affair a crucial one worth adhering.
Since the descent and adoption of technology, stores are now available online. The rate of spread of information on the internet is high and helps in the growth of businesses. Consumer behavior on the online platform is easy to monitor and follow. The organization requires the design of a website that will represent their mission and vision. The website will have the image of the store. It should ensure appeal and bring value back for the money made use by the company in developing the site. Customers ought to receive the same service and feeling they had when visiting the physical store by now visiting the online store.
In coming up with the design, there are issues perceived to be a hindrance to the success of the company as now. Their brand positioning strategies is not up to the task. The jewelry store is not competitively positioned in terms of branding. As such, their customer base in rather limited and not growing anymore. The outfits of the jewels, which are expensive products yet highly valued by citizens is worth the pain in coming up with brands that meet the eye and satisfy customers.
It is widely known that consumers perceive a brand based upon quality. Quality is associated with brand name. to be of higher quality. With this idea in mind, the jewelry store did and does not put into perspective the concept of quality in their design and assortment.
According to research, a products and brands need to provide non-utilitarian benefits, which include fun and enjoyable experiences. The aspects of products as stated generate distinct emotional value for consumers. The store and its jewels have been known to attract emotions as it passes down generation-to-generation and customer to another. It can be defined that emotional value is the benefit that is categorically achieved from the feeling or affective ...Download file to see next pagesRead More
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