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Attitude Measuring - Research Proposal Example

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This research proposal describes the Thurstone and Likert scales dominate attitude measuring tools, that is aimed well-known because of its simplicity and accuracy. The researcher focuses on the analyzing people’s attitude to British army’s involvement in Afghanistan…
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Attitude Measuring

Download file to see previous pages... A simpler method of assigning arbitrary values, 1, 2, 3, 4, 5 to the
Degree of agreement and disagreement with each statement has also been suggested. This latter method is the more practical since total scores secured on such a basis correlate +.99 with those secured upon the basis of the sigma scoring technique" (Ferguson, Leonard F; 2007).
The Likert scale for analyzing people's attitude to British army's involvement in Afghanistan
Let us apply the Likert scale to analyze people's attitude to the British army's involvement in Afghanistan. It will be necessary to shortlist at least hundred people across different age groups to form the group. We may divide the group of hundred in to three age categories, half of each category comprising women so that result also takes into consideration gender viewpoints.
Thus, we have three categories comprising age 12-19 in the first category, age 20-40 in the second category, and 40 and above in the third and last category. The first category may comprise 34 individuals, the second and third categories 33 individuals each. Women will comprise 17 individuals in the first group, 17 individuals in the second group and 16 individuals in the third group. Thus, the selection of the hundred individuals is fairly well representative of the entire population of Britain. Of course, in case possible, we may increase the group to a thousand to get a better idea about the results keeping the proportion of age categories and women's quota intact.
The format of the Likert's scale may comprise fifteen questions again divided into three categories of five questions each of which the first five questions may involve the background to highlight the purpose...
The researcher aims to use Likert scale because it appears as the easiest and dependable scale. The judging group in Thurstone scale makes it more attractive. However, the Thurstone scale is laborious and error-prone, because too much human activity is involved. In order to cut short the prospect of human error and also to get results more quickly and with lesser error margin, the Likert scale is being suggested. The researcher applies the Likert scale to analyze people’s attitude to the British army’s involvement in Afghanistan. It will be necessary to shortlist at least hundred people across different age groups to form the group. The researcher divides the group of hundred in to three age categories, half of each category comprising women so that result also takes into consideration gender viewpoints. The Likert scale can be analyzed and re-analyzed quite effortlessly involving little time for the procedures to be carried out and evaluated. It is also the ideal scale because of the nature of its exercise. The Likert scale involves a field of study where people can easily change their minds. Thus, such studies do not require procedures that involve too much human effort that can change for any reason the next minute. The researcher then concluds that Likert scale makes it necessary to have adequate preparatory procedures leaving little scope for errors. Once due diligence is applied for framing questions responsible for eliciting answers as close as possible to the desired outcome, Likert scale has no substitute ...Download file to see next pagesRead More
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