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Royal National Institute for Blind People (RNIB) - Assignment Example

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This research tells that the main element that was so key in figuring out how to most effectively campaign for the Royal National Institute for Blind People (RNIB) was the fact that RNIB had to be very selective in how they launched a marketing campaign. …
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Royal National Institute for Blind People (RNIB)
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Download file to see previous pages The researcher states that it was decided that RNIB should use a variety of media outlets and various means in order to effectively launch a campaign with regard to raising funds for their organization. In order to do this, the RNIB will have to decide if they want to follow through with these recommendations provided, or find alternative means to solving their budgeting and/or financial crisis. Obviously, the RNIB need donations to stay afloat. How the organization goes about getting that support is as yet unknown, but it is hoped that the RNIB will read these recommendations and take them seriously enough to consider implementing all, if not a few of, the suggested media campaigns. These various campaigns span a wide variety of strategies in order to get the most profitability with regard to how donations are collected. That having been said, it is hoped that several of the strategies to be discussed in this report will be ultimately implemented. Hopefully, these strategies will alleviate some key financial stresses. The general role of advertising—in other words, the advertising campaign that will be conducted—will be focused on improving the livelihoods of several people who use the RNIB in order to provide them the services and materials as blind or partially sighted people. “The Royal National Institute for the Blind (RNIB) is the leading charity providing practical support, advice, and information for the one million blind and partially sighted people in the UK”. In order to generate revenue, basically, the RNIB needs to conduct some sort of marketing campaign, which will be discussed further in other sections. Generally, however, the role of advertising is to convince the public that funds must be solicited, and elicited, in order to keep its platform and variety of services available for the portion of the public which is blind or partially sighted. ...Download file to see next pagesRead More
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