Further, the method applied in the articles are diverse and varied thus there is enrichment in the issues raised for analysis. Hoverer, it is noteworthy to identify the descriptive approach that has been employed by both writers in the articles. The articles further are identified as discussing on communication related topics and are generally driven by the need for answers to their research questions. As Sara Vissers and Ellen (2008) are discussing on the role of social media in adolescent political mobilization, John, and Pippa (2007) work is an elaboration on the impacts of the adoption and use of social networking sites in the British political context.
Thus, both papers have studied the impacts of communication tools. The ease of analysis of the articles is a major contributor to their selection for this paper. Vissers and Ellen and, John and Pippa have developed articles that have been of academic relevance. They are declared property of the writers, with the academic institutions to which they were submitted as completed research studies identified. The literature and arguments in the articles are adequately supported with effective evidence with clear educational text formatting styles.
Questions Vissers and Ellen Quintelier’s (2008) article is an attempt to provide answers to the question on the role that social media has played in the Belgian political mobilisation. The article also seeks to find out the reason for the preference of social media as the most effective platform to carry out political mobilisation. The article seeks to shed light on the increased uptake of social media as a tool for political mobilisation in various countries, with special interest given to Belgium’s adolescent population, which has been using different tools for political mobilization when faced with such political need.
On the other hand, John and Pippa Norris (2007) seek answers to the contribution of social networking to the overall campaign communication with regard to the British general election in 2005. Two assumptions can be deduced from the articles; there is massive influence by social media to the acts of political mobilization and, there is positive contribution by social media to political party communication in Britain. Paradigms Positivist paradigm John and Pippa (2007) choose on the positivist paradigm.
Here, analysis of the topic in question is key. The social reality of the use of social media in politics is not in any way dependent on the observer. In addition, the positivist paradigm used gears towards finding out the relationship between social media and political advancements in their respective areas in the case study. The two articles embrace one characteristic-generalisation. In both articles it is generalised that use of the social media in politics has positive impact. They thus necessarily do an in-depth analysis of the utilization of the resources afforded by the social media tools within the British context and the contribution of the utilization.
In the article, philosophical ideas are presented, and the skill of observation made against the logical justification for such observation is made. Determinism is evident through which an event is understood to be influenced by other factors, as campaign communication in The Great Britain observed to be affected by the internet. It is for this reason that a correlation is sought between these variables. Empiricism is further used to justify the positivism approach in order to verify the hypothesis of positive impact of internet on political campaign communication.
Interpretive paradigm Vissers and Ellen Quintelier’s (2008) approach is rather variant. In their article, they have elaborated the cause and effect process under which the political mobilization alongside communication becomes a need in the British context. The authors effectively elaborate what social media is and the realization of social networking in the country. They then specify the social media tools that are significant in the political communication and subsequent mobilization processes, and the reasons behind the selection of specific tools of social media and the reason for ignoring others.
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