Framing: People for the Ethical Treatment of Animals - Assignment Example

The term is largely used in sociology and psychology. It may be represented by a movement or an organization that affects the way people think about a certain thing like a social movement for animal rights, women, and others (De Martino et al., 2006).For example, People for the Ethical Treatment of Animals (PETA), a social movement that defends the rights of animals to live freely in this world. It has millions of supporters that cater to the campaign against using animals for the benefit of humans such as eating them, killing them, using their skins as fabrics, etc.

In this picture, the model is caged and body-painted like a tiger. For some people who do not know about the campaign, it looks like a nude girl posing for a picture. But in a social frame, it represents how animals are being caged and how people take their freedom to live a normal life.“Relate to who’s on your plate”- this slogan frames what they really want to depict in the picture. The social movement gives empathy to the animals being killed to serve as food and tries to influence the emotional outlook of people killing animals.

PETA advocates stopping animal cruelty through celebrities, extensive researches, events, protest campaigns, and others to inform the public.