Globalization in Media Essay Samples and Topics Online

Advantages and Disadvantages of Primary Data

2 pages (500 words) , Download 7 , Essay

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Examples of these are the people meters, which the Nielsen media Research "attaches to television sets in selected homes to record who watches which program", and the checkout scanners "in retail stores used to "record consumer purchases in detail" (Philip Kotler).... In this essay, the author demonstrates why a plan for primary data collection calls for a number of decisions on research approaches, contact methods, sampling plans, and research instruments....

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Advertising campaign

9 pages (2250 words) , Download 5 , Essay

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It is worth noting that advertising campaigns appear in diverse media across a precise time frame.... This essay “Advertising Campaign” will focus on Nike Inc.... company advertising strategy.... An advertisement campaign can cause a lot of changes in the revenue of the involved company....

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In the Midst of Adversity Lies an Opportunity

9 pages (2250 words) , Download 2 , Essay

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One of them wanted larger share of investment in the launch while other wanted to advertise it through print media.... The author of the paper "In the Midst of Adversity Lies an Opportunity" tells about the chance to be a part of a team launching a new channel called Games TV.... 'Games TV' is a fast-growing film and TV concern that intends to sell its popular products into UK TV channels....

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Bottled Water Industry: Brand Re-launch of Perrier

10 pages (2500 words) , Download 3 , Case Study

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As in the UK and all over the world there has been an increasing interest in health and fitness, aided by the various programs and health shows in the media, which has led the youth, specially younger females to buy and consume increasing amount of bottled water.... The author states that if Perrier is able to avoid its past mistakes itself in the minds of its target market as being as eye-catching as the shape of its infamous bottle, then the company may redeem itself in the UK market and could be one of the front runners in the bottled water products market....

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Lean Concept on Developed Countries and Developing Countries

10 pages (2500 words) , Download 3 , Case Study

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Private multinationals enforce creativity and innovation not only in the developed countries but in the developing countries through the electronic media.... The paper "Lean Concept on Developed Countries and Developing Countries" highlights that industries practising Lean management had a better working environment, lesser waste resulting in lesser emission of pollutants whether gaseous, solid or liquids....

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Greenwich Construction Ltd

6 pages (1500 words) , Download 2 , Assignment

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indows media Player for multimedia content ... Company are reviewing the types of ICT devices they should provide to their employees to enable them to maximize their effectiveness when working away from their office.... Some of the devices which can be useful for the company are;....

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Corporate Identity and Corporate Communications

8 pages (2000 words) , Download 3 , Literature review

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(1999), "New media In Marketing Redefine Competitive Advantage: A Comparison Of Small And Large Firms", The Journal Of Services Marketing, Vol.... This paper "Corporate Identity and Corporate Communications" deals with the future success of an organization which depends upon its ability to maintain and preserve its long-term existence in the market....

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Why America Hates Football

8 pages (2215 words) , Download 2 , Essay

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Others point to the fact that advertising elasticity has been falling across most communication media for the last three decades, as evidence that consumers are becoming ever harder to reach by marketers.... From the paper "Why America Hates Football" it is clear that advertising is harmful when it tries to manipulate or to push a wrong product or service....

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Branding Concepts, Brand Extension and Multi-brands

10 pages (2500 words) , Download 3 , Research Paper

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The mechanisms can be any form of media but the chosen one must be something that brings out the company's values through their brand.... The paper "Branding Concepts, Brand Extension and Multi-brands" states that the basic parts of the corporate branding strategy like vision, identity, personality and values are not to be changed often as they are the basic components of a company's brand image....

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The Factors Related to Strategies for the Management

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The paper "The Factors Related to Strategies for the Management" describes that identification and the evaluation of information have been a priority for several of its users.... A first problem tends to differentiate in accordance with the area and the parties involved.... ... ... ... O'Connell and Tomes (2003, 32) consider that 'Managing Knowledge to sustain information edge is less about infrastructure than leadership, engendering cultural change, encouraging entrepreneurial analysis, and learning to accept the risk, whether in operational, informational or acquisition processes'....

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The Largest Regional Low-Cost Airline

6 pages (1500 words) , Download 2 , Case Study

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(2002) "Troubled Travel'", Info World media Group Inc.... The paper 'The Largest Regional Low-Cost Airline' presents Flybe which haѕ been a market leader in developing itѕ range of paѕѕenger ѕerviceѕ.... Flybe iѕ the only low coѕt airline to offer a buѕineѕѕ ѕervice, Flybe Economy Pluѕ and runѕ the UK'ѕ moѕt generouѕ Frequent Flyer Programme....

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Product Design and Development Management

8 pages (2386 words) , Download 3 , Case Study

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An integrated marketing communications strategy ensures that a brand will communicate a consistent message through a range of media channels and marketing tools.... The case study "Product Design and Development Management " states that In a world of intense competition and dynamic market changes, companies have to fight harder on the marketplace to survive and be successful....

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Every Community is Different

10 pages (2500 words) , Download 2 , Essay

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he media sources state that the balance of multicultural societies is changing now.... This essay discusses communities.... One community can be 200 years old and another may have been started just 10 years ago.... But all communities have much in common.... We always paid attention to people, to their inner world and personalities....

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The Impact of E-world Usage on Sociability

8 pages (2000 words) , Download 2 , Essay

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Mass media and social life among internet users.... This paper talks that the e-world, the Internet, and other information technologies have been depicted as “revolutionary”.... The popularity of the technology has risen rapidly, and now, more than half of American residences have a home computer....

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HIV and AIDS in Sub-Saharan Africa

8 pages (2000 words) , Download 2 , Essay

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(McEwan 2001) Transnational pharmaceutical corporations in recent years have been demonized by politicians and the media for the prices of their drugs and therefore are in need of good public relations.... This paper "HIV/AIDS in Sub-Saharan Africa" takes a look at how we can ethically justify and challenge the reluctance of the major transnational pharmaceutical corporations in playing an active role in the eradication of AIDS in Sub-Saharan Africa....

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Economics of the Forex

6 pages (1500 words) , Download 2 , Essay

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During the crisis there was an entire focus of the media and the other international financial markets on the exchange rate mechanism and the forced withdrawal from the ERM during September 1992.... Starting from the year 1979,the Exchange Rate Mechanism-ERM of the European Monetary System-EMS has played a vital role in developing the foundation of the Monetary policy strategies in Europe and it has been a very striving research in the international monetary and exchange rate cooperation ....

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A contemporary artist Robert Smithson

7 pages (1750 words) , Download 2 , Essay

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A Decade of Sculpture: the New media in the 1960s (The Art Alliance Press: Philadelphia; Associated University Presses: London, 1974) ... The essay explores Robert Smithson, the American artist.... He became so much popular in establishing new approaches and concepts in the world of art....

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Intergrated Marketing Communication MC Plan

6 pages (1864 words) , Download 2 , Case Study

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A (1997) “Building Brands without Mass media,” Harvard Business Review, Jan-Feb.... The author of the "Integrated Marketing Communication MC Plan" paper provides an analysis of the brand titled 'Black Knight' men's face lotion and its target audience as well as brand objectives, which will lay the foundation for an effective MC plan....

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Mommie Dearest

8 pages (2144 words) , Download 1 , Movie Review

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In the paper 'Mommie Dearest' the author analyzes the movie, which is based on the real-life story of the relationship between Joan Crawford, the 1930s screen star and her adopted daughter Christina Crawford.... The movie unearths how Joan Crawford is meaningless without a child.... ... ... ... The author states that at the beginning of the movie the audience gets the impression that Joan Crawford's decision to adopt Christina comes out of her genuine desire and need, especially when she reveals her romantic lover, the Hollywood lawyer, Greg Savitt that a child can fill the void in her life....

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Climate Change as a Global Problem

8 pages (2211 words) , Download 3 , Research Proposal

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esearch will be done on material available from studies, research work, papers, journals, books, electronic media, mass communication, architectural reports and surveys, material production company reports and in-house research centre reports etc.... The paper "Climate Change as a Global Problem" highlights that in general, we spend 90% of our lives in buildings and in a country of weather extremity like the UK, it cannot be anything else and hence, quality of life and productivity depends upon buildings....

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The Principles of Marketing

8 pages (2000 words) , Download 2 , Case Study

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Being the number of brand in the world, supporting a newly introduced product by extensive use of media is an easier job for a company like Coca Cola.... The purpose of this study is to analyze the principles of marketing to sell the products successfully.... The author describes the usefulness of the product life cycle model, the ability to compete and the nature of competition in the retailing of the different industries....

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Psychiatric Disorder and Society

7 pages (1750 words) , Download 2 , Essay

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Widely circulated media reports in the 1940s and 1950s about the inhumane conditions in state hospitals featuring locked up, abused, and isolated patients provided the major impetus for massive deinstitutionalization.... This discussion on the survivors of various mental institutions will highlight the impacts on the subjects as well as outline the possibilities using relevant scholarly sources to back up these examples....

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Economic Background of Tesco

7 pages (1750 words) , Download 3 , Case Study

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y late 2004 it was widely regarded as a major competitive threat to traditional high street chains in many sectors, from clothing to consumer electronics to health and beauty to media products.... The author of the present case study "Economic Background of Tesco" brings out that Tesco is one of the top three global superstore giants with over 2000 stores in the UK alone and outlets in 11 countries worldwide with a strong presence in Malaysia, South Korea, Taiwan, Poland and Tokyo....

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ASB'S Framework for Preparation and Presentation of Financial Statements

9 pages (2250 words) , Download 2 , Research Paper

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F3 Financial Accounting, ACCA Study Text, BPP learning media, pp.... The research aims at the description and analysis of the framework for the preparation and presentation of financial statements as provided by the IASB.... The paper will also examine certain accounting concepts, underlying assumptions and (qualitative) characteristics....

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Opportunities and Threats for the UK Resort Industry

6 pages (1500 words) , Download 2 , Research Paper

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o ensure that sports, culture and media to work in consensus with various hotels and resorts to improve the inflow of tourists.... The paper "Opportunities and Threats for the UK Resort Industry" discusses that the total employment generated through tourism is set at 8%.... By the year 2010, it is estimated that over 5....

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Services Marketing

9 pages (2250 words) , Download 3 , Essay

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This paper "Services Marketing" focuses on the fact that marketing of services is quite a distinct process from the marketing of tangible goods due to peculiar characteristics of services.... Philip Kotler credits Lynn Shostack's 1977 path-breaking article Breaking Free From Product Marketing.... ....

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Competitive Review of PepsiCo

8 pages (2000 words) , Download 2 , Term Paper

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he economic model of a Brand website is similar to mass media advertising.... In this paper, the author demonstrates what is one of the biggest challenges for Pepsi.... Also, the author describes changes which can affect the company in the next 5 years.... And, the author explains what should bring about innovation in Pepsi products according to the preferences of the consumers....

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Mapping Psychology

8 pages (2000 words) , Download 2 , Case Study

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However, identity is a popular topic of discussion in many contemporary societies, in the media, in several academic disciplines.... However, identity is a popular topic of discussion in many contemporary societies, in the media, in several academic disciplines and in everyday talk....

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UK Antidiscrimination Law

7 pages (2041 words) , Download 2 , Assignment

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It is undeniable that for some reasons, employers still practice such measures of exclusions despite claiming substantial media attention on the prosecuted violators.... In the paper 'UK Antidiscrimination Law' the author focuses on the feminist movement, which saw rebirth 30 years ago borne out of the recognition that women lacked access to opportunities otherwise enjoyed by men....

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The Issues Involved in Internet Security

7 pages (2020 words) , Download 1 , Assignment

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A press release, especially one based on a media hook, can be an effective way to inform end users about innovations or changes and to report about company's news and achievements.... "The Issues Involved in Internet Security" paper formulates how an organization can develop confidence in the security of their networked systems when they are opening their systems to Internet access, illustrates why an organization might select such software for mission-critical applications....

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Communication Studies Television - Sex and the City

9 pages (2502 words) , Download 2 , Case Study

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lso, the episode brings us back to the obsession of the American media culture to the bridal mythology.... This paper 'Communication Studies Television - Sex and the City" focuses on the fact that there is a trend in television today which rides on the premise of the 'quality television'....

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Discrimination and the Social Inequity It Produces

7 pages (2140 words) , Download 0 , Essay

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Other influences may originate with media, expert opinion, religious or government leaders, and life experiences.... The paper "Discrimination and the Social Inequity It Produces" analyze that Prejudice has been defined as " hostile attitude towards a person who belongs to a group, simply because he belongs to that group, and is therefore presumed to have the objectionable qualities ascribed to that group....

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Human Resource Management

7 pages (1750 words) , Download 2 , Essay

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It is always advisable to not just rely on one media for the communication needs.... Human resource intranets are one of the fastest growing technologies in the market place.... This offers a compatible and user friendly solutions which can be customized and offered according to the organizational needs....

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E-Learning Motivate Individuals to Learn and Motivate Career Progression

8 pages (2356 words) , Download 2 , Research Paper

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E-learning describes a wide set of applications and processes allied to training and learning that includes computer-based learning, online learning, virtual classrooms and digital collaboration These services can be delivered by a variety of electronic media, including the intranet, Internet, interactive TV and satellite. ...

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Barriers to Literacy

4 pages (1500 words) , Download 2 , Essay

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The researcher of this essay 'Barriers to Literacy' aims to analyze the absence of basic infrastructure, lack of government support and insufficient or inadequate legislation with respect to the literacy, learning and development.... ... ... ... The author states that over the years different legislations have been passed by government to facilitate the literacy and learning environment but at times these laws become a barrier as laws are difficult to understand and implement....

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The Definition of Personality, Communication, Decision-Making and Negotiation Skills

8 pages (2000 words) , Download 4 , Term Paper

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It could also be accomplished via the internet, the media and by mere silence.... This paper evaluates the statement that 'communication, decision-making, and negotiation skills are so closely linked to the personality of the individuals that they cannot be learned.... The paper starts with the definition of personality, communication, decision-making, and negotiation skills....

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Planning and Operational Processes of Apple Company

7 pages (1750 words) , Download 3 , Essay

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Though Apple has made it possible to print Adobe documents directly, it has failed to respond to the multi-media opportunity on the Internet, which does away with many hard copy requirements altogether.... The given essay "Planning and Operational Processes of Apple Company" concerns itself with Apple Computers and Steve Jobs who will remain as indelible icons of innovation and free enterprise throughout the foreseeable future....

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Toyotas Advertising and Sales Promotion Campaigns

7 pages (1750 words) , Download 2 , Essay

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In the research essay 'Toyota's Advertising and Sales Promotion Campaigns' the author provides a comprehensive SWOT analysis for TOYOTA and explains what some of their key success factors have been.... The strengths of Toyota make a formidable mix around the world.... .... ... ... The author claims that the weakness of Toyota lies mainly in its dependence on the automobile segment....

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Managing the Training Function or Human Resource Development

7 pages (2005 words) , Download 4 , Case Study

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The company now operates six different businesses in the country in the finance, power generation, aviation, consumer goods, media and industrial sectors.... The case study "Managing the Training Function or Human Resource Development " points out that In a world where technology is cheap and nearly every company can have access to the same development and organizational tools as the competition, the value of human resources becomes extremely important....

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Why has the American preoccupation with the assasination of President JFK been so intense and lasted so long

7 pages (1750 words) , Download 2 , Essay

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His chief source of information was Joseph Alsop, the Eisenhower's leading missile gap critic in the media.... John F.... Kennedy was probably one of the most beloved President's in American history who won the hearts of not just the Americans but of people across nations.... There could be various reasons attributed to his popularity or the legacy that he has left behind....

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Introduction of E-Banking Service in HSBC

7 pages (2063 words) , Download 4 , Research Paper

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An example of relative information would be company annual reports and news media release relative to the subjects of E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phising & Pharming.... This research paper "Introduction of E-Banking Service in HSBC" uses the inductive approach to build the theory from the data gathered to explore possible conclusions towards E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phishing & Pharming....

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Contemporary Management - Teamwork

7 pages (1750 words) , Download 2 , Essay

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All these measures are necessary for the survival of a hotel as it is in direct view of the media through seminars and political conferences being held in the facility.... This paper studies the contemporary management with teamwork in particular.... A team is a group of people that is jointly responsible for a common aim....

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Responsibility and Seriousness in Ginsbergs Poetry

8 pages (2000 words) , Download 2 , Book Report/Review

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He also gathers that all Americans are serious and it is the idea that conveyed by televisions and other media.... A paper "Responsibility and Seriousness in Ginsberg's Poetry" claims that in the course of literary history, the term popular literature has acquired greater acceptance due, mainly, to the expansion o the definition of literature to include previously excluded varieties of writing....

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Stakeholder Comparative Study

8 pages (2000 words) , Download 3 , Case Study

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media ... A paper "Stakeholder Comparative Study" claims that the British Land Company is a public company for which the primary business is real estate, while Shell Development Company of Nigeria is a subsidiary of the Royal Shell Company and is focused on the energy sector in Africa....

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South West Tourism Industry

4 pages (1000 words) , Download 2 , Case Study

This is largely a misconception as the most of the action in South West has been through the NGO's and the private sector which may have received little popularity due to the lack of funding and media coverage but it has laid a firm basis for political action.... The Stern Report (2006) on the Economics of Climate Change made some landmark observations as to the detrimental impact of the global warming upon the tourist economy....

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The Results of the Irish Economy

8 pages (2099 words) , Download 4 , Term Paper

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he media: ... The paper 'The Results of the Irish Economy' focuses on the Republic of Ireland that lies in the periphery of Europe.... A national framework of cooperation exists between the social partners and the Government on social and economic issues.... This is the special feature of the country....

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The Relationship between the United States and the United Kingdom

8 pages (2000 words) , Download 2 , Case Study

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The paper under the title 'The Relationship between the United States and the United Kingdom' presents the USA and the UK that have been closely allied for decades and have developed a friendship that the popular media referred to as a 'Special Relationship'.... The United s of America and the United Kingdom have been close allied for decades and have a develop friendship which the popular media referredas a ‘Special Relationship'....

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The Marketing of Tourism in Hawaii

6 pages (2385 words) , Download 1 , Case Study

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It also exposes a particular location within a country through the use of the media.... This paper 'The Marketing of Tourism in Hawaii" focuses on the fact that the tourism industry in Hawaii creates job opportunities in Hawaii.... It is one of the major sources of economic contributor in the country....

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Integrated Marketing Communications

5 pages (1819 words) , Download 3 , Term Paper

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After this the population base has to be determined and the strategy for media channels to be employed.... The paper "Integrated Marketing Communications" says that any organization indulging in an advertising campaign must have a strong message to attract customers.... This message which must instantly capture the imagination of the customer should convey the essential qualities upon which its products....

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Is Australia Becoming a More Unequal Society

9 pages (2440 words) , Download 2 , Essay

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lthough the social and economic advancements for women have improved steadily, the media continues to hamper the progression towards equality by reinforcing stereotypes such as those that portray women as the family cook, cleaner, and grocery shopper.... This paper "Is Australia Becoming a More Unequal Society" discusses Australia as a country known for freedom and fairness, however many groups such as youth, jobless, aged, and racial groups have a tendency to become marginalized because of their alternative position....

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Essays on Globalization in Media