Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Cult of Celebrity - Heroes & Celebrity - Assignment Example

Comments (0) Cite this document
This paper "The Cult of Celebrity - Heroes & Celebrity" focuses on the fact that many individuals throughout the course of their lives, they seek to gravitate towards those who, in whatever way, stand out to them as being heroic and deserving of praise…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
The Cult of Celebrity - Heroes & Celebrity
Read TextPreview

Extract of sample "The Cult of Celebrity - Heroes & Celebrity"

Download file to see previous pages Whether it be a hero or a celebrity, each possesses the ability to draw intense loyalty from those who feel they are deserving of it. In most cases, celebrities garner far greater attention through media coverage but as is the case with heroes, each through action is taken, have the chance to make an impact on those around them.
The similarity between celebrities and heroes would be the faithfulness they would draw from the general populous. A stark contrast between the two would be the underlying presence of garnering fame and attention, that many of those people labeled celebrities, seek to bring to themselves. For those in more of a hero position, they often times tend to do that which they do, from a standpoint of doing whats right versus whats wrong, instead of doing what may be socially acceptable and something that would give them great fame and power. In regards to an example of heroes, one that would come to mind, would be the men and women of the military that day in and day out, place themselves in harm's way for the greater good of all men. They seek to do so to assist others and not so that they'd be able to bring undue attention to themselves. With regards to the world of celebrity, those examples would include George Clooney and Julia Roberts. Individuals that place themselves in the public eye and are attention grabbers. The individuals who grace the covers of magazines and newspaper advertisements.
Especially in the era after September 11, 2001, terrorist attacks in New York City, when millions were left scared and bewildered, the need for heroes became far greater than it had beforehand. The need to have those individuals that seek to fight and defeat any foe that may cross their path. Whether it be a physical opponent or an inanimate object, a hero is someone that many seek refuge with when it comes to regaining a sense of security and normalcy. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Cult of Celebrity - Heroes & Celebrity Assignment”, n.d.)
Retrieved from
(The Cult of Celebrity - Heroes & Celebrity Assignment)
“The Cult of Celebrity - Heroes & Celebrity Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Cult of Celebrity - Heroes & Celebrity

Celebrity Endorsement

...? Celebrity Endorsement Annotated Bibliography: Celebrity Endorsement Krasnikov, A., Mishra, S. & Orozco, D. (2009). Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence. Journal of Marketing, 73, 6, 154-166. Retrieved from Summary This journal gives a candid evaluation of the impact of executing branding activities using high profile trademarks. It focuses on the reasons why most institutions are adopting the use of a strong brand name or celebrities and trademarks to execute their product advertisement. Indeed, trademark or brand name is a term that is used to define entities with unique...
4 Pages(1000 words)Essay

Celebrity Endorsement in Marketing

...?Celebrity Endorsement Introduction Unlike the ical era, modern advertising strategies have really changed. Some of the changes that have emerged are the use of celebrity endorsement, humor, fear, sexual appeal and curiosity (Soderlund, 2003). The main reason for using these techniques is so the company may deliver the information it needs to send to both its customers and prospects, so as to gain a high brand awareness and recognition. A popular person attracts very many people especially if people can identify themselves with that particular person. This, in-turn, has positive effects on how the customers behave on advertisements. In these modern times, celebrity endorsement is considered as one of the most successful form of promotion...
6 Pages(1500 words)Coursework

Celebrity culture

Here the concept of becoming an icon or even any mythical quotable legend arises. In modern world, business has surfaced that makes use of the same concept in marketing, selling, propagating of concepts, methods, trends and preferences. To get into the rudimentary details of what has been happening around one has to grasp the concept of celebrity culture. This culture refers to the popularizing of certain people or group that have certain attributes considered exceptional. These attributes, during the last decade were compulsorily entailed characteristics and dispositions like virtue, abilities, decency and intelligence. Today this culture has become a mix of positive and negative sides like fame and infamy. It is important to id...
4 Pages(1000 words)Essay

Celebrity Influences

... Celebrities greatly influence lives and employing them to advertise products is a well-known marketing strategy. Celebrities garner a voluminous audience by making advertisements conspicuous, appealing to their fan base and generating PR coverage. However, the inconsistent celebrity popularity and reputation, incompatible celebrity images and overriding popularity of stars over the product being promoted render them as ineffective marketing strategies. Celebrity endorsements benefit new brands by quickly establishing their credibility in the market. By incorporating skills such as singing, advertisements are made attractive, impacting the minds of consumers; forcing them to choose that product over its competitors. Celebrity endorsed...
1 Pages(250 words)Case Study

Celebrity Study

...Celebrity Case Study Introduction In the contemporary society, the term celebrity is not unfamiliar. The influence celebrities have on the social life of individuals cannot be undermined. Empirically, every person at least has a particular musician, actor, film producer, sports person or even a politician who they admire, look up to or inspires them. In most cases, these celebrities tend to have some philosophical orientation, ideological alignment or just some attribute that makes them stand out in the society. Class, sexuality, gender and race among others are some of the critical social aspects that warrant evaluation in regards to celebrities. Celebrities are characterised by fame, influence and in some cases financial success (Weber...
7 Pages(1750 words)Essay

Achilles and Jason: Great Heroes in Greek Mythology

Beye, R,,& Gardner, J., Epic and Romance in the Argonautica of Apollonius.  Carbondale: Southern Illinois University Press, 1982.


Cotterill, H.B., Goethe, Milton & Virgil, Ancient Greece: A Sketch of Its Art, Literature & Philosophy.  New York: Frederick A. Stokes Company, 1913.


Funk & Wagnalls New Encyclopedia, Vol. 1 Funk and Wagnalls, Inc.


Groiler Encyclopedia, New York: Groiler Inc., 1961

Hamilton, E., Mythology, New York:  New American Library, 1943,


Howatson, M.C., ed., The Oxford Companion to Classical Literature. Oxford: Oxford U...

7 Pages(1750 words)Term Paper

Celebrity Endorsement and Its Impact on the UK Consumers

...Celebrity Endorsement and its impact on UK consumers Introduction The development of media internationally has led to the increase of the influence of certain sectors on a country’s social and political life. In this context, people from specific sectors, like the entertainment or the media have become well known around the world, or as they can be characterized alternatively, they have become celebrities. A series of definitions have appeared on the specific issue. In this context, we can use the term celebrity in order to refer to ‘a person of distinction or renown; -- usually in the plural; as, he is one of the celebrities of the place’ (BrainyQuote, online dictionary, 2008). From another point of view, it is noticed that the specific...
7 Pages(1750 words)Coursework

How Effective Are Celebrity Endorsements in Changing UK Consumer Attitudes about Various Clothing Brands

... How Effective Are Celebrity Endorsements in Changing UK Consumer Attitudes about Various Clothing Brands? EXECUTIVE SUMMARY Promotion, as one of the most important elements of the marketing mix for fashion clothing sales, identifies the possibility that celebrity endorsements can change the buying intentions and behaviours of UK consumers; and consumers abroad. The fashion clothing industry is a multi-billion pound industry in all areas of consumer fashions from the lower-end merchandise to the more upscale, designer brand apparel options. However, with the growing recognition that consumer incomes and confidence levels are down due to current global economic conditions, promotion seems to be an even larger objective of today’s...
11 Pages(2750 words)Research Paper

Welcome to Heroes Camp

...Final Paper Table of Contents Introduction 3 Heroes Camp 4 Thesis 6 Arguments 7 Conclusion 12 References 13 Bibliography 14 Introduction The importance of cultures and sub – cultures has tremendous influence in to our day – to - day lives. The culture is the broad head that defines the factors associated with a particular type of methodology and is comprised of various sub – cultures. Sub – cultures are the narrow understandings of the process, aim and ambience. It is rightly observed that the word ‘change’ is the only constant word of the present world of today. The massive developments in the segments of information technology and communication process have not only changed the terms and the tricks of trade as well as business...
7 Pages(1750 words)Case Study

The Cult of the Celebrity Handbag

...The Cult of the Celebrity Handbag: An investigation into the innovative strategies used to democratise designer handbags. Introduction The pursuit for identify core elements of the current cult of celebrity handbags market has facing the challenge of changing as the main reason for choosing this topic. Further, the today’s customer is always looking for something new and fashionable. It is interesting because designer handbags are become more accessible to a wide level of consumer than ever before. It also a big change of more technologically advanced and innovative in the modern 21st century. Thus, the presented essay contains a critical review Luxury consumer demand for handbags within the global marketplace. Celebrities use...
10 Pages(2500 words)Dissertation

Celebrity Hotel Venture in China

...OPPORTUNITY ANALYSIS REPORT Celebrity hotel venture in China 1. Introduction The Chinese tourism environment sustains a large infrastructure consisting of hotels and multiple shopping outlets, based on strong economic growth in the region. Since 2006, domestic tourism has increased 17.9 percent, totalling nearly 623 billion Chinese Yuan in revenues ( 2010). This growth in domestic tourism is fuelled by stronger disposable incomes from more educated citizens and more job opportunities. Chinese consumers are very interested in Western culture and actively want to know more about it and be exposed to Western values (Emmons 2002). At the same time, growth in the hotel sector has given the business a new opportunity...
7 Pages(1750 words)Case Study

Fame and Celebrity

Here in this article, I will use the example of Sylvester Stallone, and seek the answer to the question as to whether the sudden overnight catapulting of a non-entity, into the world of fame and celebrityhood, really change the personality of that person? As I explore this topic and the life story of my chosen star, my article will focus on the question to find as to what creates these so-called ‘celebrities’; and once famous, what transformations does a new star undergo. It will also find out whether such changes are circumstantial, where he is forced to change himself to suit his newfangled status; or is it true that sycophancy does indeed go into his head, where he cannot handle the responsibilities that come with s...
9 Pages(2250 words)Article

Celebrity Obsession

...Celebrity Obsession Obsession is defined as a compulsive preoccupation with an unchanging idea. Many obsess over the simplest of things such as ice cream or coffee. While, others obsess over substantial things in life. They may include hobbies, people- usually public figures and unique possessions. Celebrity obsession more commonly known as the Celebrity Worship Syndrome is an obsession with any person who is a public figure. This includes obsessing over television, film and sports stars, authors, journalists and politicians. This syndrome is typical of a mental state subjected to the celebrity affecting the fan consciously and subconsciously. The person’s feelings get overshadowed by his thoughts and perception of a particular...
2 Pages(500 words)Essay

Celebrity Endorsement

... Celebrity Endorsement Exploring the contribution of celebrity endorsement to achieving marketing communications objectives in the retail clothing industry: a case study on Topshop Chapter 2: Literature Review 2.1 Introduction The purpose of my study being to answer the question whether celebrity endorsements act as an antecedent of brand-brand building and accept impact over the purchasing behaviour of customer in case of fashion apparel, it becomes necessary that the literature review aims at developing a broad understanding of the theoretical basis of integrated marketing communications be built up first; the reason being celebrity endorsement is a constituent of the marketing mix. Moreover, this would facilitate developing better...
20 Pages(5000 words)Literature review

Seven Types of Ancient Heroes

... the concurrence of destiny and the will of the gods that determine whether or not he will succeed in his journey and his quest for the ubiquitous notion of glory. Lewis Richard Farnell in his book “Greek Hero Cults and Ideas of Immortality” classified the classes of heroes into seven, they are; (a) the hieratic type of hero-gods and heroine-goddesses whose name or legend suggests a cult-origin ; (b) sacral heroes or heroines associated with a particular divinity, as apostles, priests, or companions ; (c) heroes who are also gods, but with secular legend, such as Herakles, the Dioskouroi, Asklepios ; (d) culture- and functional heroes, the 'Sondergotter ' of Usener's theory, usually styled by the Greeks themselves ; (e) epic heroes...
6 Pages(1500 words)Research Paper

Do Celebrity Politics and Celebrity Politicians Matter

...Do Celebrity Politics and Celebrity Politicians Matter? The article, Do Celebrity Politics and Celebrity Politicians Matter?, is authored by John Street and set within the dynamics of politics. The continued participation of celebrity personalities in politics has exacerbated in the recent past. This trend has captured the attention of John Street and other active players in political matters. John Street looks into the extent celebrities play an active role in politics today. The key aspects considered in the article include political communication, policy making, and research into celebrity-driven politics. Trends in celebrity politics and politicians are also highlighted relative to the differing perspectives of political scientists...
6 Pages(1500 words)Essay

Celebrity ulture

... [Teacher’s Celebrity culture The celebrity lifestyle is the fantasy of almost every little boy and girl, with many carrying this ambition to their elderly years. The image that is presented by celebrities is that of perfection ad a world with no worries or obstacles. Glamour has evolved over the years; however, one aspect of celebrity status has remained constant. The popularity status that is held by celebrities and the attention they receive from their fan base conforms and restricts people in this field of work to a particular lifestyle as they are required to live up to certain standards. Despite what the general consensus among the population might be, celebrity lifestyle is alluring and the majority of individuals at one point...
6 Pages(1500 words)Assignment

Comparison between the Tragic Heroes

...Insert Comparison between the tragic heroes In both stories Oedipus the king (2006) written by Sophocles and the novel, Things Fall Apart (1958) written by the late Chinua Achebe we can see Oedipus and Okonkwo being heroes and finally tragedies start to befall them. They had tragic flaws, which lead to their downfalls. Okonkwo was to be blamed more than Oedipus since he had more chances of changing his course, unlike Oedipus, who was more of a victim. In both cases, they wanted to do the right things without caring about the consequences. Oedipus wanted to do what is right for their people without taking himself as the exemption. When he came to know about the prophecy of him killing is parents he decides to escape for the sake of his...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Cult of Celebrity - Heroes & Celebrity for FREE!

Contact Us