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Marketing - Research Paper Example

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Marketing Research Paper The purpose of this paper is to provide a critical discussion on the previous week’s exercises and what I learned from the experience. The format that this paper will utilize is to first identify the topic to be covered and then provide a thorough answer…
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Marketing Research Paper
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Download file to see previous pages... It was determined that a sampling universe was anything & everything that will be examined for statistical analysis. In the case of a Sat-Rad product this would include people who would use our products and those who would use a similar product. Building on this precious point we determined who a ‘User’ would be (Any person that would use a Sat-Rad or competitive product) with this information in hand we would be better positioned to make research studies in the future, and determine who would be the subject of much of our future research. The next major topic to be covered pertained to calculating a budget allocation for a project. The major outcome from this analysis was a better understanding of cost benefit analysis. Ultimately we do not want to waste our entire budget on a research study without a firm understanding if we will generate positive results. From this perspective this question also served as a critical thinking exercise insofar as I needed to determine the best course of action given the available resources and make special consideration for the ramifications for my decision. I determined that a ‘test the water’ strategy could effectively be employed, wherein a second small scale research study will be conducted to see if our previous research was relatively accurate and if so, we would expand our sampling population across the nation. ...Download file to see next pagesRead More
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