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Target Marketing Strategies and Customer Relationship Management - Assignment Example

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YOUR NAME HERE YOUR COURSE HERE YOUR TUTOR HERE DATE HERE Pizza Hut: Target Market and CRM Pizza Hut market segmentation approaches that are the most relevant are segmentation through psychographics, in terms of identifying with lifestyle characteristics. Additionally, segmentation by household type is appropriate…
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Target Marketing Strategies and Customer Relationship Management
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Target Marketing Strategies and Customer Relationship Management

Download file to see previous pages... Pizza Hut is priced much higher due to its quality focus and satisfies this market over lower-income customers. Secondly, Pizza Hut is well-known for its family-focused in-house dining capabilities that appeal to large groups in the nuclear family structure (Huynh, 4). This is a unique characteristic of Pizza Hut over competition that appeals to families looking for quality meals for dine-in purposes. Pizza Hut is widely dispersed geographically across the world, therefore geographic segmentation or demographics are not very effective. The following is a positioning strategy for Pizza Hut using psychographic elements: Pizza Hut pizzas are positioned under price/quality dimensions. An appropriate slogan for the products might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut. ...Download file to see next pagesRead More
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