CHECK THESE SAMPLES OF Celebrity Endorsement of Advertisements Boosts Sales and Product Image
As a result, there are pros and cons when a company decides to contract a celebrity to be the face of its product or service.... Celebrity endorsers are individuals who are known to the public for achievements in areas other than that of the product-category endorsed.... The individual enjoys public acknowledgement and who uses this acknowledgement on behalf of a product or service by appearing with it in an advertisement.... The rising popularity of this phenomenon is due to increasing consumer consciousness and new product proliferation, and encouraging marketers to use attention-creating media stars to assist in product marketing....
4 Pages
(1000 words)
Essay
It is important to state that the positive image that Nike had fashioned for themselves has held to this day.... It is important to state that the positive image that Nike had fashioned for themselves has held to this day.... Therefore, they alleged that this strategy will present the client with rationale behind their products and motivation hence make the client dependent on the product.... First, the management of Nike at the time thought it would be a good idea to increase its sales....
9 Pages
(2250 words)
Essay
: Research Objectives The following are the set of objectives decided for this paper: To discover how motivated Singaporean consumers are buying products that are celebrity-endorsed compared to products that are advertised using other advertising tools To examine which gender are more influenced by celebrity-endorsed products To examine whether the impact on purchase intention of celebrity-endorsed products varies across age groups To examine the likelihood of Singaporean consumers boycotting a celebrity-endorsed product because of socially unacceptable behaviors engaged by the celebrity....
27 Pages
(6750 words)
Dissertation
By means of that thought in mind, studies that observe features of advertisements that create them powerful are in particular important.... he aim of this research is to work up the study on several product approvals.... The model specified that product attitudes were forecasted by conjectures about the endorser's liking for the creation and by approaches toward the one who endorse....
The high expenditures related to brand marketing make it essential that presenting memos successfully raise customers' attention towards the product....
33 Pages
(8250 words)
Dissertation
Promotion, as one of the most important elements of the marketing mix for fashion clothing sales, identifies the possibility that celebrity endorsements can change the buying intentions and behaviours of UK consumers; and consumers abroad.... Once in the retail environment, the buyer instructs salespersons about new clothing merchandise, develops employee talents in selling and sales techniques, and generally has flexibility in deciding on specific fashions and designs (Careers, 2005)....
49 Pages
(12250 words)
Essay
hellip; A correlation analysis between the independent and the dependent variables established that celebrity attributes like attractiveness and likeability lead to better ad viewership, trustworthiness is linked with the better brand image, and product-celebrity match, as well as credibility, is correlated highly with the purchase intentions.... The dissertation "Impact of celebrity endorsement on Consumers" investigates the specific celebrity attributes of celebrity likeability and celebrity trustworthiness on specific consumer behavior outcomes of a popularity, company or product brand image and purchase intentions....
81 Pages
(20250 words)
Dissertation
Therefore, over the years, cigarette advertisements have evolved dramatically to encompass a wide range of experimentation of different strategies including cultural references, gender differentiation, and celebrity endorsement.... his version of the ad of “Embassy” portrays a classy-looking woman, which appears to be the iconic image women have aspired to become during that time (Tobacco Advertising Themes: For Your Health: To Your Heart's Content 2, 2013)....
8 Pages
(2000 words)
Research Paper
The endorsement of the products and services by the celebrities has created positive impression among the customer groups that the company is a growing business.... The customers of today take informed decision by carrying out research on the products offered by the competitors in… The market players have, therefore, adopted strategic marketing techniques through adoption of celebrity endorsement approach in order to create brand equity in the market.... The role of the celebrity endorsement in the integrated marketing communication plan has been This paper presents a review of the literature followed by a critical analysis and commentary on the role of celebrity endorsement in marketing communication plans and the extent to which celebrity endorsement approach has been able to attain the underlying goals of the business....
7 Pages
(1750 words)
Literature review