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Human resource - Assignment Example

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Strategic Human Resource management Emirates Group UAE Name University Strategic Human Resource management Emirates Group UAE The Emirates Group has brands involved in the air transportation, tourism, hospitality and real estate. Emirates airlines was established in 1985 with the purpose of enhancing economic growth of Dubai, taking advantage of the city’s strategic geographic positioning and the air transport hub established because of the Dubai Airport…
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Download file to see previous pages... along with sharp observations and strategic management decisions, their loyal and skilled workforce is one of the reasons behind their success. With a fleet of airplanes at their service and a multinational and lean workforce Emirates is able to employ labor cost and fleet cost economies and lower their overhead (El Namaki, 2007). The airline’s continued performance and profitability for the last 24 years has enabled them to pursue a strategy of rapid expansion and growth in recent years. The Emirates Group has posted a net profit of AED 2.3 billion ($629 million) for the 2011-12 annual year, with revenues growing by 14.9 per cent when compared to the 2010-11 financial year (Graphic Ghana, 2012). In the same year the group acquired around 22 new aircrafts to grow their transport services. A very important part of their business is the crew and staff that manages their services and Emirates has developed a long term strategy with selecting, recruiting and training the best fit employees for the Emirates culture. The official website provides transparent information about their recruitment procedures. Taking advantage of the global talent pool, The Cabin Crew recruitment team regularly travels to over 60 countries to select the best people for the organization.  “Global Information Open Days” and “Global Assessment Centres” are currently scheduled at various international destinations to streamline the process. These events are conducted to allow aspiring pilots and technicians (along with other staff) to connect with the company, after initial short list, interviews are conducted - assessment centers are used and in some cases psychometrics tests are required (Emirates Group, 2012). They provide an extensive training for their pilots of upto four years including foundation stage of airline flying, practical training in Spain and Dubai and training with commercial planes for 6-9 months before getting their air transport pilot’s license. The extensive recruitment and training process cuts down on employee turnover and performance is up to the standards required by the airline. In 2012 Emirates increased its overall staff count by more than 10 per cent. The group employs a total of 63,000 multicultural workforce from 160 countries. (Graphic Ghana, 2012)Adel Al Redha, Executive Vice-President, the Department of Engineering and Operations, Emirates Group, said ‘the company has a strategic plan for recruitment in the coming years, in conjunction with the expansion." (Staff, 2011). As well as international recruits, the group plans to invest in cultivating local talent from the Emirates. At present Emirati pilots, engineers and technicians from about 12 per cent of the airline's staff, but with an expected 8,500 more jobs opening in the organization- hiring close to home will let Emirates help the community and increase the job base for the nationals. For the group, the external recruitment strategy is in line with their mission to become a global air transport service provider. The ‘Open’ business model they follow (Annual Report, 2010-11) which favors open sky policies and liberalization in the aviation industry to foster health competition as different ...Download file to see next pagesRead More
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