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Argument - Essay Example

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Summary
The good and bad side of the media Jenkins claims that “when people take media into their own hands, the results can be either creative or they can also be bad news for all involved” (Jenkins para. 39). In either of these two possible outcomes, it seems clear enough that Jenkins tries to present them as equally as possible…
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Argument essay
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Argument

Download file to see previous pages... For example, media nowadays are eventually used for product promotion, company endorsement, popularizing a personality, and many more (Hardy, 100). In other words, there can be many things to be done by simply taking media into one’s hand. Most of them are creative in nature. To cite an instance, it is important to substantially consider the case of product promotion or other relevant endorsement just to gain sympathy or attention from the target audience. Most often, it is viewed in television and other relevant media how creative these strings of endorsements could turn out. For example, using the concept of viral marketing, there is a need or consideration of speed. Just to be able to hit this objective, creative means are substantially employed along the process. At some point, creative methodological approaches are substantially included just to be able to hit specific objectives. In the case of Burger King for instance, its idea about viral marketing was substantially applied in order to gain remarkable attention about its product or service offerings. In this way, media have become productive tools in order to help a specific party to reach its competitive edge over the other or obtain specific objectives. ...
Others on the other hand were applauded due to remarkable showcase of something what they got. For instance, the creation of Youtube and other social networking sites allow an individual to create something that would make a difference in the world. In fact, many personalities have paved their way through the ladder of success because of the media. In whatever point it may serve, the bottom line was to intentionally inform the public so as the same would create impression, response or opinion on the subject matter. This is a remarkable proof that the media could not only bring forward creative strategies only at the other side of the coin. They could potentially establish any relevant issues, situations, concerns or any possibilities of everything because they all have the power to inform the public and connect to people’s lives, in almost every walk, provided they would be allocated at some point in a highly creative way. In fact, media have become elemental components on how the elected officials in the US were able to successfully gain popular votes in the election. It is therefore clear that taking the media into the people’s hands could become susceptible to manipulation, exploitation in either good or bad intentions, which could provide either good or bad results. Some good results of the media however would include keeping the public informed with the right information. The people deserve to know the truth, and in many years the media have proven effective tools in doing so. For example, the fight against terroristic acts was dominated by the media when it comes to information dissemination. In fact, there were various terroristic attempts ...Download file to see next pagesRead More
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