The paper "Climate Change" describes the planned media campaign which aims to enhance awareness amongst the target audience and to solicit their participation and cooperation in the pro-climate change campaign. It focusing on the communication characteristics of the targeted customers…
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The intended IMC campaign is educational in its approach and intends to educate the university students about the long term and short term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth. The intended IMC campaign is educational in its approach and intends to educate the university students about the long term and short term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth. It is a salient objective of this media campaign to help the targeted audience understand as to what small steps and lifestyle changes they can resort to, to dilute and mitigate the impact of climate change and to predict and quantify the influence these measures could have in ameliorating the short term and long term impact of climate change. This campaign also intends to augment the overall traffic on the "Be the Change you want" website and to secure at least 75,000 hits during the six-month period over which the campaign spans. There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter, and YouTube. So one important goal is to secure a minimum of 15,000 followers for the "Be the Change you want" page of the Facebook in the six-month period for which the campaign lasts. The overall campaign objective is to solicit the loyalty and commitment of the target audience for the cause of climate change....
This campaign also intends to augment the overall traffic on the “Be the Change you want” website and to secure at least 75,000 hits during the six month period over which the campaign spans. There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter and YouTube. So one important goal is to secure a minimum of 15,000 followers for the “Be the Change you want” page of the Facebook in the six month period for which the campaign lasts. The overall campaign objective is to solicit the loyalty and commitment of the target audience for the cause of climate change3. These young audiences being university students will certainly be the opinion makers of tomorrow. So the pivotal target of the campaign is to make the optimum use of the scarce resources to run an IMC plan that achieves results with a lasting shelf life. Media Plan- A Timeline Sensitive Choice of Media Tools Being subject to a budgetary limit of 1, 00,000 AUD and extending over a period of six months, the choice of media tools will be such as to blend with the schedule of the target audience4. Based on the assumption that all the universities affiliate to the Curtin academic calendar, the campaign will be initiated in first week of the semester 2012 (Monday February 27). The campaign will last for 6 months and will culminate in week 3 of semester 2. The campaign intends to focus on one university each in 5 states that are VIC, WA, NSW, QLD and SA. At the very start of the campaign, the selected customers and guilds will be emailed pamphlets to get them interested in the awareness drive. Once the campaign is initiated, the customized pamphlets will be
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“Climate Change Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/other/1391421-climate-change.
This issue is extremely important because it can cause a lot of damage to human beings if nothing is done about it in the future. It can have life-threatening ramifications should nothing be done about it immediately. Methane is another very important greenhouse gas, large quantities of methane is produced by domesticated animals which again directly affects the environment.
Over a period of approximately 100 years, it has been observed that temperatures around the globe have been going up at a significant rate. It is estimated by many researchers that within this period, the earth’s surface temperatures have gone up by approximately 0.8 C, that may cause a significant imbalance in nature.
Climate change can be due to: Natural variability – warming or cooling due to sun spot activity, solar radiation Human activity – burning of fossil gases into the atmosphere, causing enhanced greenhouse effect However, there is much debate about what causes climate change, and the UN Framework Convention on Climate Change refers to a change of climate that is attributed directly or indirectly to human activity that alters the global atmosphere.
Climatic change is a long term change in its statistical properties for about a decade or even millions of years. It can occur for number of reasons which takes the issue into deeper aspects of changes and its reasons. A climatic change somehow depends on the Human Activity in this living world and it is inter related to whatever activity is done somehow affects the weather, it can either be a positive change or a negative change which can also be alarming for the social beings living on this globe.
In fact, the changes in climate are posing a significant risk on the agriculture, food and water suppliers while the effort of alleviating poverty, diseases and food insecurity are put on stake, while lives of many citizens in under developed countries are being affected.
Some people argue that human activities are causing global warming whereas others are of the view that solar variations are causing global warming. In any case, it is a fact that global warming and climate change problems are causing huge problems to people, animals, agriculture and environment.
One of the drivers of climate change was pinpointed to stem from deforestation. According to Nix, deforestation is “the removing or clearing of a forest to include the cutting of all trees, mostly for agricultural or urban use. The remaining land, as per definition, is not reforested but is usually converted to a non-forest classification” (Nix, 2013, p.
Climate change may be a variation in normal weather settings, or within the spreading of weather over the average settings. Climate change, therefore, is triggered by factors, which encompass oceanic processes (for instance, oceanic circulation), disparities in solar energy received by planet Earth, etc.
Literature and Internet databases analyses let to conclude that modern human activities accelerate climate change that brings a lot of risks for the world economy and men health.
Climate is the composite or generally prevailing weather conditions of a region, throughout the
ying to understand the history and the future of climate through the use of mere observations and theoretical models about weather and climate change. A statistical weather record has already been put in place based on information gathered from geological evidence. It is this
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