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Feasibility study - Research Paper Example

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and number:     PEEZANO™ CHEESE Feasibility Study Prepared by: Submitted on: June, 20th 2011 Contents Contents Page number Background & Introduction 3 Phase 1 : Product/Service Feasibility Analysis 3 Concept and usability testing 4 The market opportunity 6 Target market 7 Intellectual property rights 8 First Movers advantage 8 Phase 2 : Industry/Market Feasibility Analysis  9 Appeal of the market 9 Attractiveness of industry 9 Phase 3 : Organizational Feasibility Analysis 10 Phase 4 : Financial Feasibility Analysis 14 References 16 Peezano™ Cheese Project Feasibility Report Background & Introduction: Health and nutrition is becoming a m…
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Download file to see previous pages Protein is in the spotlight today because it is not only healthy, but it is also truly the essence of life. The Atkins diet hasn’t hurt the business any either but rather it has enlightened the mankind about importance of protein rich diet and ho it is healthy and valuable to the human beings. Many consumers have found cheese great for their diets and it has helped spur growth in the single-serve cheeses that are purchased in the grocery stores as an easy means of a quick snack readily available off the corner. Convenient foods are an ever growing food segment too which mostly contain cheese. Peezano™ seeks to leverage and capitalize on the numerous competitive advantages its patents are able to provide in the food service (bulk cheese) and packaged cheese goods markets. In addition, the Company has identified a line of proprietary, delicious tasting, health conscious and convenient meal solutions. Peezano will initially target the domestic mozzarella cheese market as a means to leverage its advantage over the mozzarella cheese. This market represents well over 3 billion pounds of cheese produced and consumed each year which represents over pounds 4 billion in sales. The Company’s Peezano™ cheese, will be marketed as a Premium level cheese with more flavor, fewer calories, less cholesterol, more tender and with a longer shelf life. Phase 1 : Product/Service Feasibility Analysis Cheese manufacturing technology developed by Peezano™ allows it to produce a new kind of cheese that is better tasting than mozzarella and yet at a 30% lower cost. In 2010, the British consumers have consumed more than 2.6 billion pounds of cheese (www. .dairyco.org.uk). According to the most recent statistics, “Latest Kantar Worldpanel data shows that cheese volume sales have increased by 3.2% (12,649 tonnes) to 407,642 tonnes in the 52 weeks ending 26 December 2010, when compared to the same period in 2009. Spend has also increased compared to the previous year, up by 3.6% (?84.8m) to ?2.5bn for the 52 weeks ending 26 December 2010.  The total average price stood at ?6.03/kg, 0.4% (?0.02/kg) more than the same period last year.” (www.dairyco.org.uk). Cheese is a highly nutritious and palatable food which contains protein, essential minerals, vitamins, and other nutrients found in the milk base. “Almost all households in Britain purchase cheese with the average household buying 1.5 times per week. The typical basket size was up by 4.7% over the last year with the average price paid of ?2.70 per kilogram giving a total spend per person of ?95.68.”” (www.flex-news-food.com) Today, British manufactures are using more than one-third of their milk production to produce cheese for the country. Concept and usability Testing:  The new technology of cheese manufacturing and the cheese quality produced was subjected to extensive consumer taste research. The concept was ...Download file to see next pagesRead More
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