Csr plan for the face shop brand - Research Paper Example

The Faceshop is one of the corporate that needs to share some of its dominant values that will support it in creating economic and social values. This is achieved by focusing on the social issues in the society that they are capable of addressing (Mallin, 2009). This document will outline the proposed corporate social responsibility strategy, the organization’s mission and what the company stands for in order to uphold the standards for the customers. The Faceshop was established in the year 2003.

It originates from Korea, and it is managed by Jeong Un-ho who is the chief executive officer. The organization deals with the global retail of various lavish products that are ranging from skin care, cosmetics, hair and body care and other accessories that are mainly natural (Pride & Ferrell, 2010). It started with one store in Myeongdong in 2003, and by 2004, it had already set up its 100th store. It expanded oversees in the years to come in Asia, Europe and United States of America. Later on, LG household and Health care decided to buy the cosmetic manufacturer.

Rumors had initially circulated over the change of ownership, and this had caused the prices of the shares to rise (Pride & Ferrell, 2010). Latest financial performance indicates an annual sale of approximately worth 250 billion South Korean Won and the operating profit margin is about nineteen percent with up to 700 operating stores (Pride & Ferrell, 2010). In the year 2007, The Faceshop decided to open its avenues in United States of America in San Francisco. They hosted a natural beauty contest which the grand prize was $20,000 in cash and also a contract to be The Faceshop USA spokes model (Pride & Ferrell, 2010).

There have been some global issues that have come up. They have drastically affected the industry in terms of its market and finances. Some of the customers have been having issues with their products. For example, a lady in San Francisco, California