Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Environmental Scan - Research Paper Example

Comments (0) Cite this document
These companies aim at maximizing their profits by ensuring that they have a competitive edge over their competitors. To complete the paper, two companies will…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Environmental Scan Paper
Read TextPreview

Extract of sample "Environmental Scan"

Download file to see previous pages It is headquartered in US and it has various subsidiaries across the world. On the other hand, Safaricom is a telecommunication service company that is headquartered in Kenya. It offers its services in mobile service, data and internet to its mobile subscribers. The company has the highest number of subscribers in the area. It is not a multinational company.
Both companies have a competitive edge over their rival companies. According to Singh (2012), competitive edge refers to an advantage that a company has over its rival company (p. 19). This advantage arises through various ways including, offering services of high value by either providing services that are of higher benefits or by means or lowering the price of the products, using marketing strategies and many other ways that justifies higher prices (Wheelen & Hunger, 2010, p. 28). Competitive advantage allows a company to earn high returns on its investments above the cost of investment (Wheelen & Hunger, 2010, p. 28). Therefore, a competitive edge should not only project better performance when compared to competitors but should endeavor to provide genuine value to the customers to ensure that they remain dominant in the market.
Dell’s competitive advantage is in its range of products that it offers. It offers wide range of products that are highly needed by the customers. Its products are of high quality. Furthermore, it has already established a brand in the market and this makes it have a competitive advantage. Furthermore, it engages in wide range of advertising and marketing strategies that have enabled it to reach out to many potential customers across the world. Its strategies include, ensuring that, they produce goods that match the needs of the clients. They also ensure that their products are distributed to the clients the moment they are ordered. This has made the company to remain competitive. On the other hand, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words - 2”, n.d.)
Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words - 2. Retrieved from
(Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 Words - 2)
Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 Words - 2.
“Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 Words - 2”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Environmental Scan Paper

Environmental Scan

...Environmental Scan The fictitious business under consideration for this paper is a plant assembling specific kind of auto parts from sourced raw materials through a semi automated process. The plant is privately owned by a partnership between Mr. Robert and Mr. Grey both of whom have a 50% share in the company and they bear equal losses or profit from the company. They also take a nominal amount from the business profits as their personal salaries. The business has been established for two years; it employees workers on a contract basis for the family and currently there are 100 workers employed at the rate of $70 per day, working 20 days a month. The two owners take care of the...
4 Pages(1000 words)Essay

Nestle Corporation

2 Pages(500 words)Assignment

Environmental Scan Paper

...? Environmental Scan School: Environmental scanning entails the collection, analysis and the dispensation of information on the external and the internal environment. The information is used for strategic or tactical purposes (Piela, 2001). The external environment of McDonalds entails the competitors of the company, which comprises of players like Taco Bell and Pizza Hut, in the US market. It comprises of the recent opposition that the company has been facing, including the increasing public awareness of the unhealthy nature of fast foods. The third aspect is the increasing threat of its public relations, due to the fact that it pays its workers relatively low wages,...
4 Pages(1000 words)Research Paper

Environmental Scan Paper

...? Environmental Scan Paper Internal and external environment factors play a pivotal role in developing business strategy of a company. Ford Motor Company is known as one of the prominent manufacturers of the automobiles in the US and Unilever is a formidable player, in the home and personal care sector worldwide. The paper examines internal and external environment of these two companies; their competitive edge over their rivals; the strategies they employ and measurement devices they use to ascertain effectiveness of their strategies. Internal Environment of Ford Ford is one of the pioneering companies in the field of automobiles in the US and across the world. With...
4 Pages(1000 words)Research Paper

Environmental Scan Paper

...for the implementation of the plan of action. This writing describes the internal and external environments of Lego and Harley Davidson companies using an environmental scan. The argument of this writing is to carefully examine, evaluate and analyze both the internal and external environments of Lego and Harley Davidson that enable them gain competitive advantage in their respective industries. Lego is a company that has been successful in the toy and over 150 different types of products for the last 60 years and above. Lego Company has remained successful because of her great global and competitive strategies it has employed. LEGO Group has strived to beat her competitors in the industry due to her...
5 Pages(1250 words)Essay

Environmental Scan

...Environmental Scan All business performance and success depends on how well they manage the internal and external environment. Internal environment are the factors within the firm that affects business performance while external environment are the factors outside the business i.e. factors that the business cannot control but impacts on its operations. Pepsi and Coke have the obligation therefore of scanning both internal and external environments to realize success. The external environment of both Pepsi and coke influence greatly their performance. External environment that affects the two companies are economic, social, political, demographic, technological and...
1 Pages(250 words)Research Paper

Critical sumamries

1 Pages(250 words)Essay

Environmental Scan

...Environmental Scan Introduction Businesses, do not operate in a vacuum; they often exist in environments that have specific characteristics. In the process of carrying out their functions, businesses have to be keen to ensure they make right decisions depending on their performance. Business environment scanning is a process that has to be strictly adhered to by business executives in order to determine the value of their strategies. Business environment scanning is an important component in the global environment analysis, this process is also called environmental forecasting, environmental monitoring or environmental...
4 Pages(1000 words)Research Paper

Environmental Scan

...Environmental Scan of Group Members Number and Due Company Regina Food Bank aims at developing a community where nobody should remain hungry. This project is inclined towards feeding hungry people and resolving any hunger related issues prevalent in the community. It is a charitable organization which undertakes tasks to eliminate food and hunger insecurity. This objective is accomplished through support or educational programs, food distribution in cooperation and partnership with external community. Regina Food Bank structures innovative measures to provide support and services in order to eradicate any long term issue (Regina & District Food Bank Inc, 2015). The program is solely responsible for health services and training... . More over...
4 Pages(1000 words)Assignment

Environmental Scan Paper

...Environmental scan for Apple Inc. and Wal-Mart Introduction Organizational environment entails both external and internal factors. In order to find out development and forecasts factors that will affect the success of an organization, environmental scanning must be performed. Environmental scanning can be described as possessing and utilizing information about occasions, patterns, trends, and relationships within the internal and external environment of an organization (Choo, 2011). The business environment of a company tells a lot about its competitiveness and the likely influences on the effectiveness of its strategies. This research centres on the environmental scan of the internal and external environments of two real-world... ...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Environmental Scan Paper for FREE!

Contact Us