Analysis of investment and management of portfolio - Assignment Example

The following part of the paper presents a detailed SWOT analysis and Porter’s five forces analysis of the Keppel Land Limited. SWOT analysis is used to analyze a company’s internal and external environments. By evaluating the strengths and weaknesses of an organization, one can assess the organization’s internal management efficiencies. In contrast, opportunities and threats assessment enables the marketer to get a clear view of the firm’s external environment. Diversified property business is one of the major strengths of Keppel Land.

Since the company focuses on different areas of property business, it can take advantages of economies of scale and thus spread risk factors effectively. It is obvious that many areas of property business have seasonal demand variations, and this situation adversely affects firms that deal with limited number of property business segments. Therefore, diversified property business assists Keppel to keep its market position stable regardless of seasonal market fluctuations. Substantial asset portfolio is another notable strength of the organization.

This strength adds to the firm’s market reputation and aids Keppel to easily capture investor attention. In addition, an improved asset portfolio benefits the organization to easily raise funds in times of needs. Finally, Keppel’s strong operational performance can also be considered as its potential strength. On the strength of better operational performance, the firm can trim down its operating expenses to some extent. Furthermore, strong operational performance contributes to the organization’s good will.

Increasing debt appears to be the major weakness of Keppel Land. The company largely uses debt financing approach to promote its expansion operations and this method adds to the firm’s net debts. Although debt financing is a potential approach to enhance an organization’s growth, over debt levels may threaten the firm’s long term sustainability.