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Marketing Management - Research Paper Example

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Ideas often suffer untimely exit even before they are systematically internalized by the management. Post liberalization, which has brought significant changes in the corporate world triggered by the advent of new…
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Marketing Management
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Marketing Management

Download file to see previous pages... n which marketers try to adapt to the changing dynamics of the external environment, take valuable and crucial decisions related to product launch, its promotion, the key issues surrounding the product / service in question, as well as the various ways to address the same.
Toyota Automobiles is a business segment of Toyota Industries Corporation, which was founded by Sakichi Toyoda in the year 1926. From the humble beginnings of a textile manufacturing firm to a multinational multi-million dollar company, Toyota Industries Corporation has come a long way. Such phenomenal success of the company could be mainly attributed to the strategic planning and detailed and timely execution of its plans. The company initiated diversification and expansion measures to include textile, machinery, automobiles, material handling equipment, electronics and logistics as a part of its organizational structure. Today, the company is regarded as the world’s best selling automaker and a world leader in the automobile industry.
Toyota Motor Corporation deals in two broad categories of product / service which include: automotive and non-automotive products. The automotive products include major brands Toyota – the core brand which includes cars, trucks, SUVs as well as a range of automotive accessories; and Lexus – which is a luxury vehicle division of the Toyota Motor Corporation; while the non-automotive products / services include: housing, financial services, communications, marine vehicles, biotechnology etc among others (Toyota, 2010).
The company aims to be a "good corporate citizen" by continuously striving to win the trust of its customers globally. The company is guided by the spirit of openness and fairness as its corporate philosophy and strives to develop cleaner and greener car technologies to make this planet a safe and better place to live (Toyota, 2010).
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