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According to its mission, PepsiCo is a company in the consumer products business (PepsiCo, 2009). It focuses on manufacturing and distributing convenient foods and beverages. Its products include Pepsi Cola and other soft drink brands, Frito Lay, Tropicana, Quaker and Gatorade (PepsiCo, 2009).
The types of budget that will be used by any company should conform to the main business of the said company. In PepsiCo’s case, being a company in the food and beverage industry, its budgets should be tailored to its specific needs and targets.
The first recommended budget is the advertising budget. Since PepsiCo produces consumer products, these products should be marketed to the widest range of potential customers as much as possible. To do this, PepsiCo needs to aggressively advertise its products and even how it positions its products. Such a move will cost a lot of advertising expenses for PepsiCo, expenses that should be estimated or projected and placed in an advertising budget. This advertising budget includes how much PepsiCo expects to spend in advertising over a period of time (usually within one year) in various advertising vehicles such as print, media and even online.
The second recommended budget is the department budget, which is usually prepared on an annual basis, but with a monthly breakdown. This type of budget is prepared for a company that has “multiple sales revenue units” (Jagels and Ralston, 2006, p. 370). Since PepsiCo has different product lines, the company can treat each product line as a department and draw up a budget specific to that product line. Since the department budget will show the revenues and expenses for the given product line, PepsiCo can immediately analyze which product line is the most profitable for the company, which has a positive contribution to the company’s bottom line and which products need to
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In the process of making a federal budget, the congress is conferred with the power of the purse which mandates them to set policies of setting revenues and policies that direct borrowing for the federal government in question. They also in the policies direct how the resources are spent with regards to the key provisions of the constitution like Article I, Section 8, Clause 1 providing power to tax and spend; Article I, Section 8, Clause 2 provides power to borrow funds and Article I, Section 9, Clause 7 that provides the procedure from which funds are withdrawn and appropriations made.
The main objective of producing a thriving economy is to put more money and power back into the hands of the American people. The factors discussed weigh heavily on government, and what is duly necessary to make our economy thrive.
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has always been the bane of other countries because of high U.S. educational standards. The U.S. already has a national budget deficit over $10 trillion-dollars due to fighting two wars overseas, a national mortgage crisis in which over 40% of mortgages are underwater due to lending malpractices, and rising fuel and food prices due to political unrest in oil-producing Middle Eastern and African countries.
Every activity has been analyzed in terms of its scheduled time, duration and the budget estimates. Budget estimates include mainly the material and labor required to complete each activity. Time and cost estimates are designed in such a manner that every activity has its baseline time and cost which is compared with the actual time and cost related to that activity so that variances, if any, can be calculated (Field and Keller, 1998).
According to Penner (2003), budget variance could be divided into profit variance, volume variance, price variance, and quantity variance. This paper explains a budget analysis of one of the healthcare organizations in the United States. The healthcare identified for analysis in this paper is the Center for Medicare and Medicaid Services.
The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers).
In business, budgeting is an inclusion of all transactions, revenues, quantity of resources, liabilities, assets and the incoming funds recorded within the specified period of time. As argued by Emerson, Menkus, and Van Ness (2010), businesses require budgeting to plan and create a financial record that is suitable to sustain the requirements of a business entity.
This amount comes from the notion that non-profits have smaller budgets due to their status.
In addition to the cost of developing the promotional material for the social marketing plan, other costs that will need to be absorbed