Marketing Plan for Les Belles Soeurs - Assignment Example

MARKETING PLAN for Les Belles Soeurs (The Sisters-in-Law) of Studio 275 I. Executive Summary Studio 275, a non-profit organization that focuses on play development by highlighting the talents of Canadian playwrights, will launch this years’ season with Les Belles Soeurs (The Sisters-in-Law) as its initial offering. Obviously, the title speaks of women and what would be this season’s theme is all about women and the society they were all in. Through quality theatre productions, Studio 275 will primarily established the plot as something that is historical and controversial - women talking about men and religion – women of the working class doing working-class activities – and a performance that spark up controversy in the 60s because of its escape from the traditional morality and religion plays. Amidst the competition from renowned theatre houses in Toronto, Studio 275 will primarily rely on traditional publicity such as the use of media release, posters and flyers as well as giving out first hand information through direct marketing to theatre schools and organizations within its reach. Its audience will be composed of women from all income brackets, regardless of their age and background. It will emphasize the plot as something that is contentious in the past and will be refreshed through Studio 275’s production that will bring your memory and interest as to what have these women of the 60s have gone through. II. A. Vision Studio 275 was established in 1985 with topmost priority in play development as a means of supporting Canadian playwrights and building the repertoire of Canadian plays. Moreover, the first 15 years of its existence gave emphasis on producing local works but eventually turned in producing shows that reflects the Canadian experience from many generation as well as history and sensibilities that people have brought to the country. This season, the company will focus on series of productions featuring the different sides of women caught up in differing situations. This year’s presentation will start off with Michel Tremblay’s first professionally produced work Les Belles Soeurs (The Sisters-in-Law) directed by Judith Chapman. The story created such controversy in the 60s because of the “joual” language used by women while discussing about men, religion and Bingo. It represents the working class women in Montreal, doing working-class activities while uttering vulgar language which shocked the Quebec stage in the 60s. B. Goals 1. Create awareness among local folks and visitors about the upcoming production that talks about women and its society. 2. Make Studio 275 more noticeable through its quality and sensible productions III. Market Segmentation The market is divided into two relatively distinct segments: women from all income brackets (visitors and Canadians), and art students 1. Women (Vistors and Canadians). This market includes women from all walks of life, regardless of its social status and age. The title may spark up their interest and curiosity as to what issue is being addressed in the play The Sisters-in-Law (eng. trans.), since the story is all about women – women talking about men and religion. 2. Art students – People under this market could be theatre enthusiasts by nature. Aside from the fact that they are inclined towards theatre arts, they may also opt to watch a play that dealt with societal issues, women and the freedom to speak the beauty of streets language. IV. Situation Analysis Strengths 1. Location – Studio 275 is located in downtown Toronto, Ontario in which the district is renowned for entertainment such as broadway, musical, dance theatre, gallery, and several tourists spots that undeniably keep people and tourists coming in. With good publicity, they could compete well with other theatrical shows in town 2. Controversial Plot – People traditionally go to theatre if it sparks their interest and create curiosity among themselves. Given the fact, that the plot traced its roots in the 60s, this could create a sense of attention as to how women of those years behave and speak. Moreover, its historical significance impacted one of the country’s provinces in terms of escaping from religion and morality plays. Weaknesses 1. Financial Since Studio 275 is a non-profit organization, it would be quite difficult at first to finance all the production needs and publicity for Les Belles Soeurs since this will be the initial production for the season. They have to maximize the sponsorship given to them by TD Bank Financial Group. 2. Reach – Even if their location is within the district of Toronto, Ontario, there is a possibility that people may proceed to bigger and popular districts in town The Royal Alexandra Theatre, The Assembly Hall and the Four Seasons Centre for Performing Arts to name a few, all of which located in the same area – all of these have established names in the field of theatre arts and spend good publicity in every show. V. Marketing Strategy Since the company may encounter financial difficulty in the course of publicity and other expenses, they have to send out a media release to somehow gather attention from the press and eventually attract media inquiries and publicity in general. Traditionally, event publicity means poster and flyers and this should be one of the primary means to deliver the message. Teasers should be catchy and something that would formulate questions or curiosity to the public. A representative from Studio 275 may also execute a direct marketing by extending out the information or message to theatre schools and/or organizations. LETTERHEAD FOR IMMEDIATE RELEASE Studio 275 Highlights Women in Les Belles Soeurs Women Talk about Men, Religion and Bingo on Stage Toronto, Ontario – Month Day, Year - In line with another special season of performances, Studio 275 will lighten up the stage once again with Les Belles Soeurs (The Sisters-in-Law) by Michel Tremblay, with opening performance on Thursday, September 17. This year’s season will emphasize women from all walks of life, taking part in different situations while showing mediocrity and bravery. Les Belles Soeurs, one of Michel Tremblay’s early works in the 60s is a seminal play in Canadian theatre history that emphasizes working-class women doing working-class activities. The story created such controversy as to how these women delivered earthy dialogue about men, religion and Bingo and allegedly created an impact to the working-class society of Montreal. Considered as one of the important works in “Quiet Revolution”, the play will be directed by Judith Chapman, the present Artistic Director of Studio 275 with first preview on Tuesday, September 15 and wraps up on Sunday, October 4. Studio 257 is a non-profit theatre organization aimed at developing and supporting playwrights to efficiently highlight and tell stories of the Canadian experience and its diversity. As of press time, it consistently produced five to seven shows every season featuring diverse themes and subjects. For more information on Studio 275 and its upcoming productions, please visit cfl-x.uwindsor.ca/24-275/studio or contact Ben Alexander at 416-123-4567 ext 125, or e-mail at publicity@studio275.ca ### Work Cited Les Belles-soeurs. 23 April 2009. 8 November 2009 . Read More