IPods & the American Teenager - Research Paper Example

or nano, this particular product continues to innovate and thus has maintained its supreme position at the helm of the personal listening device field. With bright new flashy skins, as well as a series of interfaces which tie directly into the Apple network, the innovation of the iPod continues and has ensured that this product remains at the forefront of an ever-changing industry. Teenagers are the primary audience for Apple’s strategic marketing campaigns as they are also an important buying demographic unencumbered by major financial obligations.

Teenagers are the demographic who may be able to afford to spend $250 on the latest iPod or the accessories associated with the latest personal mp3 player. Because teenagers often have more disposable and non-discretionary income than most other demographic groups, they have been the target audience for the iPod since it was released. Importantly, Apple Computer has added new video capabilities of the iPods. How will this impact the American teenager? (Levy 44-60). iPods originated as personal listening devices more than eight years ago and there have been many changes associated with this particular product.

Apple Computer has always been at the forefront of innovative change in a competitive industry and the iPod remains a product which is continuing to evolve. Through its many endeavors, Apple has successful appealed to a young generation of technically savvy teenagers intent on being in the forefront of fashion, music and technological innovation. Through the introduction of the sleek Apple personal computer to the iPod, iTouch and now the iPhone, Apple has consistently staked a claim for its specific demographic.

Apple remains at the forefront of the digital revolution and the latest edition of the iPod is its next natural progression in the increasingly popular hand-held personal music device industry. The decision by Apple Computer to add a new video capability to its iPod will have a variety of