Conceptualizing a Business: Paper - Research Proposal Example

The mission of the business is to make the customers happy and satisfied through its products and services. The business aims to provide quality products with attractive customer services and better pricing. Its objective is to add value to the customers through supply of quality products at reduced rate. Keeping up of business ethics and value is also aimed in the business operations. The mission statement of the business is “Delight the eyes and taste buds of consumers for a long term.” Products and services of the firm should be differentiating in terms of taste and design features.

Variety combinations of ingredients should be introduced in the product for creating variety and appealing taste. Service to the customers should be excellent and capable of creating better customer relationship. Loyalty customers should be created through supply of crafty and artistry baking products with appealing taste, better quality and minimized rate. This will provide superb look to the products attracting new customers. Products offered by the firm should exceed in taste and craft than provided by the local stores and competitors.

This will provide competitive advantage to the product in the consumer market. The totality of quality products and better services of the firm will provide a different experience to the customers in the market. Product Differentiation: Differentiation should be applied in product through designing and decorating it with culinary techniques. It will help to improve the quality and excellence of the product. In the bakery industry, the firm should be able to provide products with the desired designs to the customers through advanced technology and talented employees.

Management techniques such as planning, organizing, controlling and directing should be applied in the operations of business for attaining maximum efficiency and cost reduction.