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Marketing High School - Research Proposal Example

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Summary
The Survey has been designed to select a random probability sample and or a convenience sample. Ideally, this survey needs to be conducted in a location that could offer a central location for example a shopping mall and or a fashion street with a face-to-face interaction.
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Marketing High School Research Proposal
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Download file to see previous pages This kind of survey can prove to be high cost, as it requires skilled interviewer who could also extract extensive information. Quantitative questions covered in the survey have been designed as close end questions as the dimension and range of issues are know. Moreover, filtering has been applied to the questions to address a specific section of the society.
The research as investigative in nature employs a random probability sample and or a convenience sample. This study provides a useful source of information, which can be used by Tesco, which is planning to launch a fashion clothing line in high street competing with stores like Marks & Spencer, Next, H & M top shop etc

1) What is you annual household income
a) Less Than 25,000
b) 25,000 to 49,999
c) 50,000 to 74,999
d) 75,000 to 99,999
e) 100,000 to 149,999
f) 150,000 to 199,999
g) 200,000 to 249,999
h) 250,000 to 499,999
i) 500,000 to 999,999
2) What is the highest level of education you have achieved
a) Some High School
b) High School
c) Undergraduate
d) Graduate School
e) Prefer not to say
3) Are you a
a) Male
b) Female
4) Which of the following stores do you shop at for clothes most often (Check all that apply.)
a) Marks & Spencer
b) H & M Top Shop
c) Next
d) Zara
e) Dolce & Gabbana
f) Gucci
g) Ralph Lauren
If others please list
5) How often do you shop for clothes at stores
a) Very frequently: once a week or more
b) Often: at least a couple of times a month
c) Occasionally: around once a month
d) Rarely: several times a year
6) On average, how much do you spend on clothes and accessories each month
a) Under 20
b) 20-50
c) 50-100
d) 100-200
e) 200+
7) How much do you usually spend on purchasing a pair of jeans
a) Under 50
b) 50-100
c) 100-200
d) 200+
8) How much do you usually spend on a dress
a) Under 50
b) 50-100
c) 100-200
d) 200-300
e) 300+
9) How much do you usually spend on a Shirt
a) Under 50
b) 50-100
c) 100-200
d) 200-300
e) 300+
10) When you shop, how often do you make a purchase
a) 100 percent of the time
b) 75 percent of the time
c) 50 percent of the time
d) 25 percent of the time
e) 10 percent of the time
Listed below are statements about shopping behavior, attitude and opinion for fashion clothing. Please rate your preference on a scale of 1 to 7 with 1 being the lowest and 7 being the highest.
11) I prefer to buy top notch designer labels rather than take a chance on something new
1 2 3 4 5 6 7
12) Do you think that spending substantial amounts of money on clothes is absurd
1 2 3 4 5 6 7
13) Are you scared to be the first to wear something different in fashion looks.
1 2 3 4 5 6 7
14) Are you concerned about fashion as you would be about modest prices and wearability.
1 2 3 4 5 6 7
15) Do you plan on shopping trips carefully.
1 2 3 4 5 6 7
16) Do you believe that designer brands in fashion is just a way to get a premium from the consumer
1 2 3 4 5 6 7
17) Before buying a specific apparel product do you try it and see how it looks on you.
18) If department Stores like Tesco and or Asda offer the same quality and design like designer brands and in the same locality would you shop at these stores
1 2 3 4 5 6 7
19) Would you prefer buying products made from organic cotton
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