We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Strategy High School - Essay Example

Comments (0)
Strengths: One of Smith and White's greatest strengths is its brand recognition. Coupled with a dominant position in the marketplace, it keeps their advertising budget lowered and are able to communicate with the market efficiently. This has placed them into a period of stable sales and reliable markets…
Download full paper

Extract of sample
Business Strategy High School

Download file to see previous pages... Their size has left them vulnerable to more flexible competition that can produce at a lower cost.
Opportunities: They have an ideal opportunity to substantially expand their market share in the cordless market. Though the distributor network is currently a weak spot, Smith and White has an opportunity to restructure their distribution to their benefit. Their large size and brand recognition would give them the opportunity to form channel partnerships or enter direct marketing outlets such as through a web site.
Threats: Their largest competitor, Makatume, can compete on price. Makatume has older battery technology, but has the cost structure to develop new technology, enter that market, and pre-empt Smith and White. Smith and White would be forced into a follower position on technology and price. Also, Able is on the horizon with a strong cordless product. They have been seeking a buyout or merger, which could reinvigorate them as a major threat. There are also several smaller companies that have no barriers to expanding and innovating.
Smith and White needs to take 3 aggressive actions: Reduce costs, enter the battery market, and differentiate the professional line. This would be accomplished by making the professional and consumer lines separate business units. Relocate the manufacturing of the professional line to a lower cost environment. Develop a superior cordless line for the professional products to compete directly with Makatume and re-brand it with a similar but more robust image. The rebranding would have the required fundamental changes to the product to create a positive market acceptance (DeYoung 2006). The brand recognition and battery technology would differentiate the product. This would hold off the need to compete on price (Day & Reibstein 1997 p.36). Smith and White would be in a superior position with newer technology and higher voltages.
Smith and White should then use the battery technology and transfer it to their consumer brands and take market share from Able Co. These products could be sold through distributor partners. Resources would need to be dedicated to rebuilding the distributor relationship, but this will be vital. The long-range plans would include renovation or relocation of the consumer business to a lower cost area.

SWOT Analysis: Strategic Planning
Strengths: Makatume's dominant place in Japan's market gives them a great force for entry into the US market. They can easily increase their revenue by capturing shares of the US market. They would not be in a position to need to spend resources protecting an existing position. They also have the advantage of their new plants and their low cost structure. Their dedication to the professional market has simplified development and marketing.
Weaknesses: Though their dedication to the professional line can be a strength, it is also a limitation. It limits the market and restricts the outlets. Their current battery design is old and needs redeveloped. This will drain resources in the near term. They also suffer from low brand recognition in the US.
Threats: The most immediate threat is the exchange rate fluctuation. It may make it difficult to borrow or finance any expansion. They are also threatened by the several competitors that have a small market share. Makatume has no particular advantage over them. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Social workers attitudes toward the role of religion and spirituality in social work practice
The abstract provided a good description of the research problem and aims, but was rather vague in terms of the method and the exact detail of the findings, for example stating that “Implications and challenges in educating social workers about religion and spirituality are discussed”,but not specifying what these actually were.
3 Pages(750 words)Assignment
Business High School Scholarship Essay
Being in a different market, it needs to employ a strategy which is still consistent with its organizational goal while also adapting it to the local market that it wants to operate in. Canada and the United States are allies recognizing their relationship through the NAFTA.
3 Pages(750 words)Scholarship Essay
BUSINESS LAW High School Essay
In a dispute over a sale involving a bicycle, Dain argues that as to this deal Elle's Hobby Shop, where Dain bought the bike, is a merchant. A court may determine whether Elle's is a merchant by assessing whether Rally Corporation enters into a contract to sell ski gear to SnoSportz Company, which sells a pair of the skis to Tyra, a consumer, who later sells them to Uli, another consumer.
2 Pages(500 words)Essay
Macbeth High School Essay
Macbeth, arguably playwright William Shakespeare’s greatest work, was written in 1606 for the new king of England. He was James I of England as well as James VI of Scotland. It was in homage to him and his Scottish ancestors that Shakespeare penned this masterpiece of the stage. It is a tale of mystery and intrigue, with regicide at its heart.
3 Pages(500 words)Essay
Porter's forces analysis
It is important that your essay be an application of the theory to the Zicklin School of Business rather than a discussion of the theory itself. In addition, the essay must be relevant to the mission statement found on the Baruch College website. This is especially important when considering those schools that might be considered as rivals in the competitive space occupied by the Zicklin School of Business.
5 Pages(1250 words)Essay
Business Communication High School Essay
Within our Day Care Center, we are doing our best to instil in our kids, a sense of community and awareness for the environment. Come May 20th 2009, members of the Seniors for Kids Society will be holding a one-day Read N' Greet open-house activity where our beneficiaries, all inner city kids ages three to thirteen, will be eager to meet and greet our partners in community.
2 Pages(500 words)Essay
Business Ethics High School Essay
This article makes some valid arguments but is also lacking in many aspects. While I agree with some of the points made in this article, my own view differs from that of the authors. Putting my perspectives aside momentarily, there are obvious intellectual strengths and weaknesses to the authors' writing.
4 Pages(1000 words)Essay
Business Strategy
shape and adapt to unfolding circumstances, so that we as individuals, group or as a culture or a nation state can survive on our own terms” – John R Boyd. The term strategy bears its origin to the military, who, conceptualized a definition for the process and the enduring
19 Pages(4750 words)Essay
Strategic managemet practices within Construction Industry
The influential factor of globalization has made the world a smaller place to live in. The international geographical borders have almost ceased to exist in the domain of trade and finance of today. The end customers have become too powerful and with information
9 Pages(2250 words)Essay
Essay for high school
Leaving my parents and home was like getting killed or tortured. At that time, the teachers looked like devils and the Pre-kindergarten school looked like a hell. I was crying constantly and this continued for a few days, till I got accustomed to the school
2 Pages(500 words)Essay
Let us find you another Essay on topic Business Strategy High School Essay for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us