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Starbucks Marketing - Personal Statement Example

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Summary to personal statement on topic "Starbucks Marketing"
After a stressful day at the university, my friends and I decided to unwind at a nearby Starbucks. Going to this specialty coffee retailer has become a routine after all the stress of preparing academic requirements, attending discussions, and working on group projects…
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Starbucks Marketing
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Download file "Starbucks Marketing" to see previous pages... At first, I was hesitant to join her. I thought, why should I pay $3 for a cup of coffee when I can buy it for $0.50 in Dunkin Donuts I thought it was absurd that a person should do that. I mean, what's the big difference
After her volunteering to treat me out just so that I would get to taste her favorite frapuccino,
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I did not resist. My first Starbucks experience has been very memorable. Truly, it is incomparable with McCafe or Dunkin Donuts. Upon entry, the barista immediately greeted us and offered the menu. I was really impressed because she did not only manage to get my name but she asked me how I am, and suggest their specialty noting that I am a newcomer to the store. I noticed that she greeted my friend with her first name because she already is a regular customer. She even noted what my friend's favorite offering it to her even before she asks for it.
In contrast to the cluttered space inside fast foods and bake shops, Starbucks offers a relaxing, inviting, and even calming ambiance. There were huge couches which look and feel like home. The music played was soothing yet at the same time invigorating. I felt so away from the demands and pressures of being a student.
Because of these, I associate Starbucks with relaxation, socialization, and indulgence. Their stores become a haven where I not only indulge in a steaming or cold cup of specialty coffee made from organically grown coffee. Starbucks also offers a place where I can sit back and socialize with friends while also relaxing with my favorite songs. The good thing is, I can also take the coffee home and enjoy it while watching movies or just hanging around at school.
From its humble beginning, Starbucks has risen to become the most profitable and popular coffee shops in the world. I believe that the company's success lies in its ability to fulfill its promises to the customers. Since its foundation, Starbucks focused in providing a third place where customers can linger the first two being work and home. The company has long envisioned creating a place where customers can unwind and socialize over a cup of coffee. The company complements all these through the provision of excellent customer service where baristas are encouraged to offer personalize service to each of the customer they encounter every day. Starbucks promises that in every moment spent at its stores, it will do everything in order to adequately provide what it calls the "Starbucks experience."
Looking at it more closely, Starbucks influenced me a lot as a customer. For one, I never settle for anything less than it. Whenever I think of what to do after a stressful day at school or work, I only choose Starbucks because in the first place which shop could offer my frapuccino My experiences inside the store together with the friendliness of the staff motivate me to keep coming back for more of the "Starbucks experience." It has not only become as my number one choice-it is my ultimate choice After all, if you can have the best why settle for anything less The price of $3 per cup is never enough to pay for the relaxation, serenity, and indulgence that I ...Download file "Starbucks Marketing" to see next pagesRead More
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