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Coke as a mainstay in fast food chains like McDonalds and KFC - Personal Statement Example

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Summary
Today, my marketing teacher asked us to write a simple journal about our favorite brands. As a customer and a future marketing associate, I believe that this is a good exercise in really looking at the value that products give me. It will enable me to evaluate my preferences as a customer and allow me to examine if I am really making the right purchase decisions…
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Coke as a mainstay in fast food chains like McDonalds and KFC

Download file to see previous pages... Ever since I was a child, I remember drinking Coke every time I want to get instant refreshment. Coke is there during special occasions like parties and lunches. Furthermorer, it accompanies me even in my everyday undertakings. In fact, Coke is synonymous with refreshment to me. I just love the invigoration that consuming a can of Coke brings me. I drink it whenever I can-when I am stressed out, when I get too exhausted, and when I need an extra dose of caffeine to get me going. I associate Coke with words such as thirst quenching and more recently, with my quest to live a healthier lifestyle. No kidding.
I have seen how Coke evolved. Starting from its claim of being a healthy and medicinal drink, it became a mainstay in fast food chains like McDonalds and KFC. The intense competition with Pepsi pushed it to reinvent itself to the protest of its loyal patrons. Thus, the new Coke was rebranded while the original formulation was fortunately retained in the market. The growing health consciousness among consumers urged Coca-cola to reinvent itself by offering better-for-you variants which utilized artificial sweeteners instead of sugar. Coke Diet, Coke Light and Coke Zero were launched in the market to the amusement and support of customers like me. Aside from getting rid of unhealthy sugar, this variant is fortified with vitamins, minerals and infused with green tea which suits my lifestyle. The evolution of Coca-cola did not change its promise of providing refreshment to its customers-in fact, it now gives more than that.
After my decision of shifting to and maintaining a healthy lifestyle, I thought I would have to give up drinking Coke my whole life. However, it seems as if the brand knows my needs that it is willing to adapt and reinvent itself so that I could still drink it whenever and wherever I want. The added vitamins and minerals is really a huge plus for it. I have read somewhere that green tea aids in weight loss by speeding up an individual's metabolism. Yes, instead of making me fat, Coke might actually enable me to lose weight by burning calories at a faster rate. These reasons make Coca-cola the top brand of soft drink for me. Actually, I don't see it as a soft drink now-I perceive it as a health drink.
My passion for Coke influences my other purchase decisions especially in choosing which fastfood to dine in. I definitely don't dine out at KFC and Pizza Hut noting that they don't serve Coke but only Pepsi. Yes, sometimes I just get so choosy with the drinks while others see them as minor part of the meal. For me, it makes a lot of difference-I can actually tell the difference between Coke and Pepsi. The taste is never the same
Yes, I am a self-confessed Coke addict who can't live a day without having a can of this refreshment. Coke does not only add life, for me, it is life itself. Blame it on marketing gurus who worked to formulate a good product which commands global acceptance. Blame it on the intensive and very efficient marketing campaign. Blame it on the proper pricing which made it affordable even with the current recession. Blame it on its wide distribution network which makes it available anywhere I go.
I will always consider Coca-cola to be one of the best brands in the world. With the current quest of its company ...Download file to see next pagesRead More
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