Business Project - Assignment Example

This appropriate location is the SEZ or special economic zone which is duty free zone, declared so to attract new investors in trade and industry. By shifting the business to an industrial area, not only will the business have access to more infrastructure and facilities, but also draw more clients. This step would also free prime land, which is a part of the duty-free zone and slated to become a regional hub for business and leisure.( Fakhoury) Compared to the present maximum capacity of 30M tonnes/year and utilization of 20 M tonnes, the enlarged southern port's capacity will grow to 100M tonnes a year as the result of two major expansion phases in the next 30 years.

Since the northern part of the coast has already developed into a tourist attraction, doing the same for the southern port would lead to an identity crisis and the uniqueness of this activity would be lost.( Fakhoury) Following best international practices, Jordan's only sea port will be broken up into separate business units to be offered for bidders, mainly on a joint-venture basis using the public private partnership model. The business units would comprise of the container terminal, a ferry terminal, marine services, a grain terminal and general cargo and ro-ro berths, in addition to an industrial terminal dealing mainly with phosphate, potash and fertiliser exports, which are Jordan's main mining exports.

The public private partnership model would ensure easy finance, speedy completion of projects, sustainable public interest and ensure healthy profits. The general cargo, ro-ro, industrial and grain terminal might be offered as one package to interested operators.( Fakhoury)A new terminal for cruise ships will be built where the main port is currently located, as part of major mixed-use development comprising integrated tourism, commercial, residential projects as well as public use facilities (Fakhoury).

This reflects the strategic and optimum utilization of available space for various activities. Diving being an attraction in the Aquaba coast, it could be further encouraged by adding tourist attractions like cruising, water sports and the like. Jordan being a country with limited water resources, it is imperative to take decisions, which would not harm the ecology of the country in the long run. http://www.ess.co.at/SMART/CASES/JO/jordan.htm Compared to its peer coast locations in neighboring countries, Aquaba offers a cleaner environment.

Right now, as the flow of tourists is not much compared to neighboring countries, there is a lot of scope for developing this industry. Located on the Red Sea, Aqaba is a premier diving stop, as well as a place to soak up rays. It is also Jordan's only water port. Since 2001 Aqaba was granted a special economic zoning so prices on goods and services can be considerably cheaper than elsewhere in the country. The zoning has brought many new hotels on the beach. The town center is a dense network of streets and alleys.

The center is also where one can find many shops, small hotels and restaurants. The city also has some historical treasures such as the Malmuke Fort and remains of the oldest church known. At