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Environmental Analysis - Essay Example

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Any business entity, whether a car manufacturing company, an FMCG, a steel plant or for that matter, a University, would have to chalk out and follow a business model for the future. This plan would be influenced by a number of factors external to the business itself…
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Environmental Analysis
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Environmental Analysis

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The Business Dictionary.com, (accessed on 16th June, 2008,) defines remote environment as "Ecological, political, social, and technological factors or forces that affect a form's decision making abilities and freedom, but are beyond its control or influence."
With reference to the University of Phoenix, the remote environment would include the ecological, political, social and technological factors that would influence the University's decision-making abilities. The University of Phoenix is committed to the cause of the environment. It already has an agenda set to ensure that its students learn about and respect the environment. "Go Green" is an initiative taken by the University to familiarize the students with environment issues. In future, not only would the University have to sustain its efforts in this direction, but it would also have to scale them up.
A change in the political leadership of the country would lead to changes in the way the University is governed. Compliance to new and changed rules and regulations for Universities might be necessary. The grants/subsidies given by the government for various courses (if any) might be subject to change with a change in the political situation in the country.
A definite shift in people's income levels and social standing might have a direct influence on the number of students enrolling in a particular course. There might be more number of people enrolling for advanced courses over the next ten years as compared to the enrollment in basic courses. With advances in technology and global connectivity, students might prefer more online courses as compared to classroom courses. The University would be required to take into consideration the changes in technology being brought about everyday. The teachers and lecturers would have to be trained in the latest trends in research and referencing. While online classes might become popular in the next ten years, the University would have to scout for collaborators in the local regions/classes where practical classes could be conducted.

Industry Environment

According to the website of University of Phoenix, (accessed on 16thJune, 2008)

"The mission of University of Phoenix is to provide access to higher education opportunities that enable students to develop the knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities."

As in any other industry, when there is a shift in the needs/tastes of the students, there will be a need to change the content of the courses at the University. The knowledge and skill sets required to achieve professional goals generally undergo a periodic change. What is relevant today will be obsolete in a few years.

Thus, the University needs to research the market, identify the latest trends and major shifts in education and adapt their courses accordingly.

Operating Environments

Operating environment in a University's context could refer to the way libraries and reference materials are used. It could also mean how the way the courses are conducted: ie. online or classroom. With advances in technology and connectivity getting simpler everyday, there will certainly be a huge demand for online courses in the near future. The way teaching is carried out might ...Download file to see next pagesRead More
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