We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Social Media Metrics - Research Paper Example

Comments (0) Cite this document
The following paper explores the various metrics that the organization should be tracking so that it can effectively develop its strategy of social media marketing. A description of the various types of social media campaigns that the company is currently engaged in is explored…
Download full paperFile format: .doc, available for editing
Polish This Essay95.8% of users find it useful
Social Media Metrics
Read TextPreview

Extract of sample
"Social Media Metrics"

Download file to see previous pages From the discussion it is clear that Home Depot recently presented a massive check of $250,000 to the Reno’s Veterans Guest House during the company’s Aprons in Action contest. During the contest, which began in early 2011, the Facebook page of the company served as the platform for up to 44 non-profit companies to earn funding totaling to up to $1 million as a result of Facebook votes and to develop more awareness of their community engagement and efforts. The social media strategy adopted by Home Depot is managed by the corporate communications department, headed by Mr. Brad Shaw. The company’s corporate team in charge of social media is tasked with responsibilities of reviewing content and posts that are developed by associates. They also manage the company’s social networking sites such as Facebook, Twitter and Youtube.As the essay stresses defining the R in the company's ROI - For the purposes of proving the ROI, it is important for the company to have a tangible business goal with which to begin with. This refers to the return that the company is looking forward to deliver. The company should also consider the objectives of doing this as well as the problem that it is trying to solve. Home Depot determines its share of positive sentiment in the midst of all positive sentiment in its marketplace. On the other hand, if Home Depot operates in any controversial area, it should gauge its relative share of the negative sentiment.      Defining the audience – This refers to the market the company’s campaign is trying to reach. It is important for the company’s social media campaign to go out and attempt to reach fifty million people; however, that is not very important if the fifty million people are not really its target market. The company can reach the world with its social media presence; however, if the closest company store is a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Social Media Metrics Research Paper Example | Topics and Well Written Essays - 1500 words”, n.d.)
Social Media Metrics Research Paper Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/media/1463051-social-media-metrics-home-depot-inc
(Social Media Metrics Research Paper Example | Topics and Well Written Essays - 1500 Words)
Social Media Metrics Research Paper Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/media/1463051-social-media-metrics-home-depot-inc.
“Social Media Metrics Research Paper Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/media/1463051-social-media-metrics-home-depot-inc.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Impact of Social Media in International Marketing
According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.
14 Pages(3500 words)Research Paper
Research Paper on Social Commerce
The entire idea of social commerce aims at harnessing the power of “word of mouth marketing”. During the year 2010, BlendTec increased its sales by over 500 percent with social commerce. Social Shopping, forums and communities, recommendations and referrals, social media optimization, social ads and ratings and reviews are the few forms that social commerce might take.
5 Pages(1250 words)Research Paper
Security Police and Social Media Use for Organization
Today, many companies, small and large, are strategically collaborating with social media to enhance their businesses (Efraim, Narasimha and Ting-Peng 203). Focusing on the urge to obtain information, organizations and companies may opt to collaborate with social networks in order to obtain vital information regarding their products and services from the public.
6 Pages(1500 words)Research Paper
Correspondingly, it would be crucial to mention that the company i.e. Amazon Inc always intends towards enabling an active participation of the employees in attending the targets set by it. However, the company is also aware of the fact that in order to encourage the employees or the workforce to work for accomplishing the goals of the organisation, it needs to reward them for their appreciative contribution.
3 Pages(750 words)Research Paper
The impact of social networking on our daily lives
At the micro level, people relate to individuals. At the macro level people form links with organizations while the meso level is the point of tangency between the two (Partridge 7). Social actors can be individuals, organizations or social institutions. Psychological and sociological theorists argue that every person is a social actor, and a significant number of the theories further purport that every person acts towards a better society.
3 Pages(750 words)Research Paper
Media of age group
ls are becoming more valuable, 27% said that media is the core element of their communication strategy, only few were disagree with the above statement. Awareness and engagement factors are quoted in front of hard metrics. Social media is sensed to be more effective when
1 Pages(250 words)Research Paper
Social media
However, it might prove effective only if the level of awareness is high regarding the rules and regulations of the social media. Then, the higher
6 Pages(1500 words)Research Paper
Over sharing of information on social networks
Additionally, people may engage in one-on-one conversations over the social media platforms, enabling them to share information and
6 Pages(1500 words)Research Paper
Social media in marketing
nventive technologies such as internet, communication devices, computers, electronic devices and many others entirely changed the life style and characteristics of a human being. Internet is that invention that opened the world of E-commerce, online learning as well as online
12 Pages(3000 words)Research Paper
Research paper Social Media: texting
Due to the nature of texting that is taking global shape, it is important to establish the impact on texting on other functions and operations in life. As such, this paper seeks to establish what is the impact of texting on driving? Essentially, send a text message
7 Pages(1750 words)Research Paper
Let us find you another Research Paper on topic Social Media Metrics for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us