McDonald's - Rapid Growth and Market Expansion, Issues in Managing Employees - Research Paper Example

The paper “McDonald's - Rapid Growth and Market Expansion, Issues in Managing Employees” is a unique example of a management research paper. The case study concentrates on a renowned food chain business named Pret A Manger, engaged in selling pre-packaged sandwiches in the UK. Since the establishment of the company, it has always provided fresh quality products to retain its potential customers along with higher profitability. The company recently focused more on expansion in other regions along with enhancing the existing markets such as Hong Kong and the US.

However, the company faced significant concerns to perform with similar potential in London due to higher competition posed by EAT and Starbucks as well as internal operations management issues, which are elaborated through five subjects including Marketing Management, International Business, Human Resource Management, Strategy Management, and Organisational Behaviour. Concerning the problems faced by Pret, the study evaluated the case study of Pret A Manger with the help of different strategic models to provide recommendations in overcoming the same.

Based on the evaluation, it is observed that the company can adopt certain strategic priorities such as supporting flexible management by including an experienced workforce, which in turn can enhance the overall performance as well.Keywords: Marketing Management, International Business, Human Resource Management, Strategic Management, Organisational Behaviour, and Pret A Manger.Executive Summary In this contemporary domain, organizations experience several problems while performing their management and operational functions due to the consistently increasing rate of competition.

With the development of industrialization, several innovative technologies have been adopted by the companies to enhance their performance, which in turn has made the market more complicated and competitive in nature. Concentrating on the provided case study, Pret A Manger is a renowned company engaged in providing fast-foods to customers not only with higher quality but also with well-maintained services. However, the company faced problems in expanding the business due to internal as well as external flaws evident in the management.