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Strategic Management at Thomas Cook - Report Example

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Summary

The paper “Strategic Management at Thomas Cook” is a useful example management report. In this day and age, businesses are coming up all around the world. Existing ones are either strengthening their position locally and internationally or relaxing and failing in the highly competitive business world. …

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Subject: Management
Type: Report
Level: College
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "Strategic Management at Thomas Cook"

Contents

1.0 Introduction3

2.0 Organizational Overview4

3.0 Analysis of Thomas Cook5

3.1 The Long-Term/ Strategic Decisions5

3.2 The Short-Term/ Non-Strategic Decisions7

3.3 Thomas Cook’s SWOT Analysis9

3.4 Thomas Cook’s Pestle Analysis10

3.4.1 Political10

3.4.2 Economic11

3.4.3 Social11

3.4.4 Technology11

3.4.5 Legal12

3.4.6 Environment12

4.0 Recommendations12

5.0 Conclusion14

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