Proper Water Management - Coursework Example

WATER SECURITY By Students Name Course Professor University State Date Introduction Water is a perilous natural resource that is depended on by economic, social activities and the ecosystem functions. Proper water management calls for suitable governing arrangements that moves water considerations from the government margins to the center of the society. From a local and national scale adequately and properly funded infrastructure as well as government mechanism are needed to protect its resources and make sure that there is sustainable development and equal distribution of benefits derived from water. There are key uncertainties that emanates from the amount of water that is expected to take care of the general public demand for vitality, nourishment and other human needs to support the biological system. These misgivings are exacerbated by environmental change impacts on water resources availability (U.N., 2013).There is need for increased recognition of the fact that water is note a local, regional or national issues whose governance can be based on these distinct levels. Contrary, world interdependencies are merged through water such that decisions made in relation to water use on a national, local or even regional level in most case cannot be in isolation from world drivers, uncertainties and trends. Therefore, in order to get a clear objective on this issue from an international point of view and specific focus to the UN water task force. This report seeks to meet the following objectives. Broadly identifying and discussing: Water security and implications of water waste. International marketing communication challenges faced, when it comes to issus related to water security focusing on the UN. Water security and implications of water waste Water security alludes to the ability of the population to protect a managed access to reasonable measure of adequate quality water to improve employments, human prosperity, and social monetary advancement sustenance among others. There are many factors that contributes to water security raging from institutional, political financial and social factors. The issue of water security lies within the center of numerous security areas with intricate connection to water. In order to address this objective there is need for interdisciplinary collaboration between communities and political boarders (WWAP, 2009). This will guarantee adequate management of potential conflicts over water resources amongst water users or states. This implies that through good governance of water achieving water security is enhanced which requires institutions that are empowered and well-designed through supporting policy instruments. This implies that in order to achieve the goal of water security that carbs even water wastes factors such as legal, regulatory institution and capacity for change, management structures, and novel forms of relationships among others must be enhanced by the key players. In addition, the governance structures internationally should be adopted to water needs and applied at numerous levels to have a mutual reinforcement and complement one another. Investing on water security will lower the case of water waste and this process when focused from a long term perspective it is likely to pay off in terms of economic growth and human development. There can be also immediate short gains generated by these long term gains. This implies that important upfront investment is needed but their effects will be felt through increased capacity, good institutions, environmental sustainability and reduced conflicts. Water waste implications can be reduced through a well enhanced water security where short term benefits such as employment increase, education opportunities mainly among women and girls can be enjoyed. In addition in the long run reduction in health care spending, labor diversion and productivity losses can be reduced significantly (WWAP, 2009). Therefore, investment in water security through capacity building, sustenance of a water related ecosystem services and natural infrastructure are some of good managerial measures that can be employed to mitigate case of water security and water waste implications. UN water task force This report is developed targeting the UN-Water Task Force on Water Security. The task force comprises of the UN water members, such as UNCBD, IUCN, SIWI, and WWF among many others. It is also important to acknowledge the UN water program which is made up of the UNW-DPC and the working group co-chaired by the UNW-DPC and INWEH. As stated earlier, the target market for this report is the UN water taskforce. Marketing communications based on water done by the UN water task force has been aimed at capturing the constant emerging dimensional that contains issue related to water. In addition they also seek to address role played by water security in the policy agenda, as well as, options that can be adopted in order to handle the issue of water security. In reference to one of these communications done by the UNICEF in the US (Varady, Meehan, and McGovern, 2009.). The project was aimed at bringing clean water to children in the globe. This form of communication was undertaken through a mobile app to save lives. Just to highlight a few the project was bid successful in that it managed to raise over 6 million dollars that was used in the hygiene and sanitation programs in numerous countries. However, although the communication for this project went well there are a number of challenges that are associated with international marketing communication dimensions on water security. Communication challenges The issue related to monitoring availability of water and the impacts linked to it is a representation of an enormous and tireless test. Objective and dependable wellsprings of data concerning the condition of water assets, management and use is poor and unavailable. Globally, networks in water observation provides incompatible and incomplete data on surface and ground water. In addition, there is no comprehensive information that is in existence on treatment and generation of waste water (WWAP, 2009). Numerous assessments offers a print of the use and state of water resources a specific place and time, nevertheless in general it fails to offer a broader, and complete image of how diverse water dimensions are transforming in different parts of the globe over time. In the sustainable development context what is a considerable driver, as well as, a potential constraining variable, for human prosperity, and natural wellbeing. As a result of lacking knowledge and information cohesive strategy formulation barriers are created interfering with development objectives and sound decision making. From an economic standpoint coupling data and information on water resources is crucial in order to be in a position to evaluate its commitment and role regarding monetary improvement. Correspondingly, evaluation of the water's role in keeping up sound biological communities in most case is restricted to the assurance of 'natural streams. In the case of human well being, there has been increased focus on monitoring to safe water, sanitation and supply largely driven by MDG target 7 C. In this sector information and data challenges are persistent such as difficulties in translation of a term Safe within a quantifiable metric. There is still no available information on water quality testing (WWAP, 2009). This makes it hard determine whether there is improved sources to assist in delivery of safe water to use and the risks of contracting water related disease remain or not. However, there are countries who do not bother to report on other issues related to safe water like available quantity, security threats that ere possible recurrence and time of get to or supply, and water's conceivably restrictive cost. The communication and available message on water security has not be reached to by some valuable groups such as the poor, elderly, children and women. Information and communication is also seen to be disaggregated in terms of gender and social groups which is a challenge of the UN development agenda by 2050. Social media in achieving the overall communication This report has managed to highlight that some of the communication challenges are based on lack of enough and adequate information related to water security. In another case the available data and information on this issue is accessible to only a few excluding even the most appropriate parties such as women and children. The Social media is increasingly being used by a large number of people due to technological advancements that have been experienced. In the case of UNICEF in the US (Connor, 2015).The initiative was done through the mobile app and managed to raise a large amount of money. As a result many people in the US in particular have access to mobile phones and internet connection. This implies once date and information regarding water security will be accessed by a large number of people especially through the key social networks. This implies that using the social networks as the communication channels, it will be easy to reach out for a large number of people and communicate effectively Conclusion Achieving a sustainable globe of 2050 that is projected by the UN, water resources are managed and gives in support of human prosperity and respectability of the environment in a strong and sensible worldwide economy. This specific vision can be feasible once the required efforts are utilized and bolstered by various solid activities, all of which are interrelated and commonly fortifying. Reference List Connor, R., 2015. The United Nations world water development report 2015: water for a sustainable world (Vol. 1). UNESCO Publishing. Varady, R.G., Meehan, K. and McGovern, E., 2009. Charting the emergence of ‘global water initiatives’ in world water governance. Physics and Chemistry of the Earth, Parts A/B/C, 34(3), pp.150-155. Water, U.N., 2009. The United Nations World Water Development Report 3–Water in a Changing World. Water, U.N., 2013. Water security and the global water agenda: a UN-water analytical brief. Hamilton, ON: UN University. Read More