CHECK THESE SAMPLES OF Volkswagen - Reputation Management Plan to Neutralize the Negative Image of the Company due to the Scandal
Consequences of the scandal
After admitting to this practice, Volkswagen began undergoing numerous problems in the market especially because by this time their reputation was damaged.... the company operates in more than 30 nations with its primary focus in China as well as the European countries where it has twelve distinct brands.... Additionally, there were also some non-quantifiable costs which were associated with this damage involving reduced brand equity as well as the losses in the investor and employee confidence in the company (Krall and Peng, 2015)....
11 Pages
(2750 words)
Case Study
A brief summary of the scandal
The shocking news of Volkswagen being accused of rigging its diesel engines with the goal of falsifying their emissions tests came as a surprise to everyone.... In addition, it was claimed that the company's then-chief executive, Martin Winterkorn was aware of this misconduct a year before and chose to remain quiet and deceive the company's, customers, shareholders, and the public which had high respect for the company....
11 Pages
(2750 words)
Case Study
This led to the CEO of the company to resign voluntarily and other heads such as research and development and brand development managers were suspended (CNN Money Staff, 2015).... This scandal raised awareness across nations over the increasing pollution levels due to vehicle emissions by brands built by different carmakers.... In 2014, the company was among the largest automobile companies in the world with about 13% market share.... In 2014, the company was among the largest automobile companies in the world with about 13% market share....
8 Pages
(2000 words)
Case Study
Volkswagen agreed to the scandal and stated that it had carried out such activities with the intention of having a better business and providing customers with a car which was more powerful and provided more mileage.... But when people drove the cars the engine used to transform itself due to the installed emission software leading to better power and mileage at the cost of higher carbon emission (Hotten, 2015).... This paper will look at analyzing the Volkswagen emission scandal where details about the scandal would be provided, the impact it had on different people and communities and the steps that the organization is taking towards dealing with it....
7 Pages
(1750 words)
Case Study
Volkswagen was initially concerned with its possible damaged reputation after the scandal made negative headlines.... … The paper 'Stakeholder Management - Volkswagen Emission scandal" is a good example of a management case study.... The paper 'Stakeholder Management - Volkswagen Emission scandal" is a good example of a management case study.... This report covers the issue of “Volkswagen Emission scandal.... Knowledge of a company's diverse stakeholders and their unique interests and expectations is a vital prerequisite for successful business....
10 Pages
(2500 words)
Case Study
it is estimated that up to 600,000 VW cars were involved in the scandal (Cavico & Mujtaba, 2016).... Following the discovery of the scandal, VW was forced to recall all the 11 million-plus cars that were affected by the scandal so that they can be redesigned to adhere to the standards (Milne, 2015).... the company had enjoyed the strong performance and a good reputation for developing that are fuel-efficient with minimal emission until recently in 2010 when the automaker engaged in a mega emission scandal that has badly damaged the reputation of the automaker....
10 Pages
(2500 words)
Case Study
the company was formed in 1937 and has sing expanded its operations to become a global brand (Reiger 2010, p....
Despite the good performance and reputation that the German automaker has built over the past eight decades as an ethical brand, the company was recently involved in one of the most scathing corporate scandals.... The embarrassments and the reputational damage caused to the company prompted the CEO of the automaker to resign from his post....
8 Pages
(2000 words)
Case Study
Immediately after the news broke, the stock price of the company diminished in value by about 30%.... the scandal provoked assertions that machinery which is controlled through software could be easily manipulated, and therefore such software source codes ought to be made public in order to reduce instances of cheating (Krall and Peng 2015).... Surprisingly, when the Volkswagen Group did make references to the employees, it did so through public statements that reckoned that employees who had taken part in the scandal would be investigated and prosecuted promptly (Krall and Peng 2015)....
8 Pages
(2000 words)
Case Study