Frito-Lay ILP Logistics - Research Paper Example

Logistics: Frito-Lay ILP Frito Lay is one of the leading manufacturers of snacks products all over the world and the prime reason behind itssuccess is the effective strategies and organizational setting that are being adopted by the company. In this paper discussion has been made regarding the eight components of the organizational setting of Frito Lay that includes Supply chain, quality control, decision making innovation, CSR, marketing strategy, expansion strategy and Six Sigma. Moreover, recommendations have also been provided regarding the measures that may be adopted by the company to develop further the business activities. Table of Contents Abstract 2 Table of Contents 3 Logistics: Frito-Lay ILP 4 Organizational Setting 5 Company Overview 5 Concepts Applicable For the Organizational Setting 6 Supply Chain Management 6 Quality Control 8 Decision Making 9 Innovation 11 Corporate Social Responsibility 13 Marketing Strategy 15 Expansion Strategy 16 Six-Sigma 18 Conclusions and Recommendations 20 References 22 Appendix 25 Market Expansion 25 Six Sigma Strategies 26 Supply Chain Management 27 Logistics: Frito-Lay ILP The advent of globalization has increased the competition among various organizations and business establishments for which has become great challenge to survive in this competitive environment. It has become inherently necessary for every business establishments to implement strategies that would help in conducting their business activities effectively and sustain profitably among the competitors. The company should possess a concrete organizational setting that would help in conducting the organizational activities effectively and smoothly (Khan, 2004). In this context, Frito-Lay which is one of the leading snacks manufacturing company has established its manufacturing units in almost every countries of the world. Among the top and well-known brands of the company includes Lays, Ruffles, Tostitos and Doritos. The company contributes to more than 54 % of the market share of the US chips industry. People have become more health conscious for which the consumption of fast food and snacks has been reduced to a great extent as they contain high amount of fats and oils. Thus, it has created a challenge for various snack manufacturing companies to sustain profitably. Frito-Lay has been adopting various strategies that would help in retaining the existing customers and attract more customers to consume their snack products. The company concentrates on manufacturing snacks that constitutes of low fat and oil content for which majority of the people prefer to consume the snack products of Frito-Lay. In US the company possesses more than 45 manufacturing units and presently the company owns more than 1800 distribution facilities all over the country (Forbes, 2015). The company focuses more on marketing strategy and it spends a major portion of revenue in advertising their product. In order to capture a major portion of the market share worldwide, it has been implemented that market expansion strategies and product diversification strategies. Moreover, the company has also established an effective management that comprises of highly experienced and skilled employees and managers, who helps in implementing various strategic decisions and conduct organizational activities effectively. There exists flexible working hours in the organization and friendly relation exists between the management and the employees that creates a positive work culture (Karolefski, 2012). The employees of the company are well paid and highly motivated and the company operates with its own ethics, value and culture. Moreover, the company has established an effective supply chain management and implements innovative technique within the manufacturing process that helps in utilizing effectively and is efficient towards managing the available resources (Khan, 2004). In this paper discussion will be made regarding the implementation of various concepts in the Organizational setting of Frito-Lay that includes Supply chain management, Six Sigma strategy, Strategic management, Marketing of the companys products, Decision making, Innovation, corporate social responsibility and Shareholder Collaborations. Organizational Setting Company Overview Frito-Lay is a well-known snacks manufacturing company. It began its journey as two different companies named, The Frito Company and H. W. Lay & Company in early years of the 20th century in US. In the year 1961, these two companies merged with each other and after four years of operating as Frito-Lay Company merged with PepsiCo, Inc. In today’s scenario, this company has over than 54% of market share of United States snacks manufacturing industry and more than 35% of world market of manufacturing snacks. Frito-Lay Company has some of the most popular brands of chips in US market. These brands are Lays and Ruffles, Doritos and Tostitos. After the merger, the company produced a new range of products, like, Fritos, Lays, Ruffles, Cheetos, as well as Rold Gold along with other variety of products. Lay’s is the first product of this company that sold nationally as well as hit a huge popularity among the global people. Frito-Lay Company also included various flavors in its existing range of chips along with that offers bunch of new products with many variations. In 90’s era, Frito-Lay Company aggressively elaborated its business expansions, with new product development, advertisements, along with other market strategies to increase its market share and ensure huge growth opportunities. Particularly, there were no such global competitors for Frito-Lay, so this company continues its expansion globally without such barriers. In today’s scenario, Frito-Lay seeks to develop new ventures and additional acquisitions in regards to add more brands within its present portfolio along with great sustainable global market share (Frito-Lay North America, Inc., 2015). Concepts Applicable For the Organizational Setting Supply Chain Management Supply Chain Management (SCM) generally refers to the management of the overall flow of products as well as services that involves storage along with movement of raw materials, work-in-progress and finished goods. The prime object of a SCM is to manufacture products at the most optimum cost and provide the best possible products and services to the customers at a comparatively lower price. The goal of any company implementing SCM within the business process is to minimize the level of inventory. For this it is very essential for instant availability of required resources and raw materials that are necessary for the manufacturing of the product as well conduct the overall production process from collection of raw materials to sending them to the consumers. For the successful implementation of an effective SCM it is very essential for all the supply chain partners to work cooperatively and coordinate in the order generation, taking orders, fulfilling them in an effective manner (Zigiaris, 2000). Contextually, the effective supply chain management being implemented by Frito-Lay helps the company in efficiently utilizing their resources in the production process. The effective SCM of the company is considered as the key to its growth and the reason behind holding leadership position in the global snacks industry. The fully automated supply chain along with better market delivery system has helped in maximizing the operating profit up to 6 % Compound Annual Growth Rate. Cost reduction in the production process by using the resources and materials in an efficient along with providing the best possible customers service is the main motto of the company (Çetinkaya, Üster, Easwaran & Keskin, 2009). Frito-Lay has been able to achieve this with the help of an effective supply chain. In the year 2012, the company implemented the concept of ‘go-to-market’ that was a modification of traditional warehouse and plant into store model. The ‘Geographic Enterprise Model’ was being developed in order to strengthen the supply chain of the company that has been serving beneficial in reducing manual handling all over the supply chain and therefore increase productivity (Çetinkaya, Üster, Easwaran & Keskin, 2009). The concept also helps in reducing the inventory level of the company and in the year 2012 it is experienced as a growth of 50 % in the productivity. Moreover, the company has also been implementing various other strategies for making the supply chain more effective and these includes automatic packaging, forklift transportation and case picking. In the year 2013, the company adopted the strategy to shift more than 20 % of the fleets to CNG that were previously operating in diesel (William Reed Business Media, 2015). Therefore, the company has an effective supply chain that has resulted to its overall growth and sustainability in this competing environment. More focus is necessary to be provided in strengthening the supply chain of Frito-Lay by implementing effective strategies in the production process (Çetinkaya, Üster, Easwaran & Keskin, 2009). According to the God’s plan for us related to the supply chain it is stated that “He who supplies seed to the sower and bread for food will supply and multiply your seed for sowing and increase the harvest of your righteousness” (1Crossway Bibles, 2001). Quality Control Quality control is one of the most essential aspects that should be considered by any business establishment and companies in order to maintain the quality of the products and services as well as provide the same to its customers. It is generally the process through which the quality of products are improved or maintained along with reducing manufacturing errors. An effective quality control strategy allows a company to create an environment where both the employees and the management would support perfection. A company can achieve an effective quality control by implementing the most appropriate quality control technique, providing training to the employees and focusing more on research and development activities (Skeet, 2014). Similarly, Frito-Lay has also implemented an effective quality control strategy that allows the company to maintain its level of performances in every aspects of their business process and ensures the quality of its products. Quality control of the company generally focuses on the following aspects that include: Facilitating proper job management, well managed organizational process, integration among various employees and departments Focusing more on the competency level such as experience , qualifications and skills Emphasizing on confidence, motivation, organizational culture, quality relationship, integrity and ream spirit Source: (McCubrey, 2014) The company is highly focused on product inspection and every stages of the product are inspected properly with the help of various tools and techniques and ensure that the overall quality of the goods is maintained before reaching to the end users. Moreover, Frito-Lay is certified under ISO 9000 which helps the company to ensure that all the needs of stakeholders and customers are fulfilled by providing the best quality product to them. Contextually, the God’s plan for Quality control states that “Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward. You are serving the Lord Christ” (2Crossway Bibles, 2001). Decision Making Decision-making is a technical process of making choices to select a goal for specific reasons, along with gathering relevant information to manage the conveying path of respective goals and leadership. Decision making process is reflected as a proper planning with strategy, innovative ideas, motivational strength, marketing prospects, as well as profit, success along with excellence of any company. Decision making process revealed a conjugated performance that reflected highly motivation, appropriate skills, and suitable tools. These all are related to the individual needs including personal performances and work environment within the company. Decision-making is an insightful and adaptive activity. It is basically one of the functions that are associated with company’s information system. Decision-making strategies are categorized by different levels of accuracy, liable on task environment. In this process, company is assumed to have multiple strategies accessible to resolve a complex problem. Additionally, the selection of specific strategy is a sensible choice as well as immediate association between essentials of the specific task along with relative efforts and accuracy of a specific decision making strategy. From a methodological perspective, decision-making process has been used for problem solving activities. Decision making involved in the process of situational analysis with more sensible processes to approve, evaluate and resolve the problematic situations that are prevalent within the organizations. Decision making procedure is essential for every organization for maintaining its strategic concern (Power, 2002). Frito-Lay Company is a leading brand among all of the snack manufacturing companies over the globe. As a global brand and vast area of expanded market, Frito-Lay has to develop a clear concept of decision-making process. In many aspect of a manufacturing company, it might have to face various critical situations during long-term business proceedings. Moreover, after the merger between Frito-Lay, the company decided to merge with PepsiCo, Inc. this merging behavior was a reflection of a good decision-making process. This decision-making situation included processes that outline proper planning with strategic skills and innovative ideas, motivational strength, marketing prospects, which leaded towards profit as well as success of Frito-Lay Company. Additionally, business expansions, with new product development, advertisements, products promotions all were related to the decision making process. Decision making responsibility is the backbone of Frito-Lay Company. These aspects clearly evidenced that decision-making processes of Frito-Lay Company helped to increase the strategies towards developing a growth opportunity along with rising market share (Frito-Lay North America, Inc., 2015). According to the Bible, “making good decision under challenging circumstances is difficult, but not impossible”. The scenario is very clear that challenging circumstances are always faced by organizations as well as by people. However, the essential part associated with facing such difficulties is how one overcomes those critical situations with an effective decision-making. Additionally, all the thoughts of decisions come directly from the creator i.e. “the Lord” and the Christians obey this thought (Lutzer, 2011). Innovation Sustainability and development are two essential goals for any types of organization. Innovation is a new mode of thoughts or ideas that assist towards a fresh along with effective processes, to increase the efficiency, productivity, success rate of an organization in this competitive global world market. In the complex business aspects, innovation is related to the creation of new market with a strong value added networking system within existing market as well as network (Bukowski & Stites, 2006). Innovation is a huge concept related to various factors like, adopters, communication channels, time, along with social system. It reflects a scenario that included present knowledge of any analyzed unit related with fresh ideas, practices, or objects, which is often perceived by adopter. Adopters consume the innovative ideas or practices and implement the same. Any individual or any organization plays this particular role of adopter and enhances the effectiveness of the system. Communication channels are one of the essential factors to ingest innovation within the adopters. These channels are allowed to pass all the relative information from one unit to another unit. In this specific pattern of innovation diffusion and change is an important material. These communication channels help to convey the influential, effective information within the adopters to diffuse those with the existing system as well as change the obsolete ones. The time passage management is crucial for allocating this innovation system within the organization, as well as for its adoption. Innovation theory reflects that the social system is a combination of external influences, which include media, organizational instructions along with government decrees. Moreover, it can be said that, ideally, innovation enhances the core competency of the organization that permits towards surpassing its competition on a diverse dimension of its customer’s value. Adopters are also able to use innovation in order to improve operational efficiencies and choose a perfect base to compete (Bukowski & Stites, 2006). Frito-Lay Company projected a sustainable base of innovativeness. Innovation for the company was highly related with the growth prospects of the company. During the mid-90’s Frito-Lay Company aggressively wanted to intricate its business expansions, with new product development, promotions, along with innovative market strategies to increase its market share with huge growth opportunities. In the aspect of global market place, there were no such global competitors who could match the prospective business opportunities as that of the company’s Frito-Lay, so this company was able to continue its expansion globally without much barriers of competition. However, the company does not even have an intensive rate of competitors in market that is ready for the competition. The Frito-Lay Company produced a new range of products, like, Fritos, Lays, Ruffles, Tropicana, Quaker, Cheetos, as well as Rold Gold along with other variety products and launched new brands like, Lay’s and Ruffles, Tropicana, Doritos and Tostitos. Lay’s is the first product of this company that is globally popular among the people of varied age groups. These all aspects (new brands, variety of flavors) are able assist towards innovativeness of Frito-Lay Company. Therefore, this company could successfully implement an innovation system successfully within its existing operational domain (Frito-Lay North America, Inc., 2015). According to the Bible, Lord says that, everyone should guard his or her sincere desires to do a right thing with strong determination, and be creative as well as innovative with his or her doings. Frito-Lay Company also followed these particular norms and was able to create huge expansion with great popularity and successful market prospects (The Holy Bible, 2001). Corporate Social Responsibility Corporate Social Responsibility (CSR) is related with the management concept. With the effective integration of responsibility, the companies are able to generate a medium between integrated social as well as environmental concern with the help of its business operations in particular area and construct a strong interaction within the stakeholders of the company. CSR includes three base factors through which any company are able to operate within a relevant issue. These factors are, economic, social, as well as environmental. To retain a sustainable business, any company has to be developing a beneficial position from the legal and economic aspect of particular country. Apparently, the companies are also having some responsibilities towards the economy of the respective country. A successful business can contribute as well as invest to the sustainable development of country’s economy. This same thing is applicable for the social responsibilities as well. A successful organization can also contribute its international value with the community for its supportive progress. Companies can offer, various educational awareness, and productive programs for the youth of the community that helps the social welfare agencies and take responsibility of deprived people from community as well. Additionally, manufacturing companies are responsible for the environmental consequences that may arise due to their production procedures used. Companies are accountable to be aware about the pollution along with other environmental damages due to its operations. Consequently, this is another factor of responsibility to the organization (Hopkins, 2012). Frito-Lay Company is having a global exposure, so it is quite natural that it has to be accountable for the level of CSR it maintains. This company is united with unique commitment to supportable growth by capitalizing in a healthier future for all the people across the globe, which also means a great sustainable future for Frito-Lay. It reformulated some products to improve its nutritional-profile through launching new products. Frito-Lay conducted innovative ways to minimize its impact form the environment by conserving energy as well as water, along with reducing packaging volume, to provide great workplace for the associates of Frito-Lay. Across the world, this company has reused water from its processing units as well as worked with local communities to provide access to clean water, to support local farmers as well. Apparently, this company established a respectful and supportive, investment in the local communities from where it operates. Frito-Lay has increased the number of woman employees as well as employees from minority community in the management positions. Additionally the company even encouraged employees to initiate community services as well as activities that would encourage development of the CSR. Side-by-side, it conducted several training programs and job opportunities to encourage young people towards the company as well as improve the situation of community (Frito-Lay North America, Inc., 2015). According to the Bible, Lord also says to help and honor the poor in community, give them, who are able to repay, look after orphans and widows. Distributed all essential things like, food to all deprived people, this is the social responsibility of wealthy people, who are able to contribute. Frito-Lay also followed these principles towards the community as its CSR (The Holy Bible, 2001). Marketing Strategy For any manufacturing company marketing strategy is one of the most essential parts of a product cycle. Marketing strategy of any company reflects on an objective of market research, including market trends, competitors, customer’s expectation along with customer and market behavior. These all constitutes of the effective factors associated with marketing strategy of any organization. Fundamentally, the main purpose of marketing strategy is increment of sales of products and accomplishes a sustainable competitive-advantage in market. To achieve this, any organization must clarify its business objectives first. Second, it must identify, evaluate, and activate the emerging opportunities from the market. Third, evaluate the probable threats of the market. With these factors, any organization will be able to achieve an integrated success in formulating the marketing strategy (Doole & Lowe, 2008). Frito-Lay Company mainly focused on convenience of foods as well as beverages to provide prospects for evolution and enrichment, and it always strive for integrity, fairness, and honesty, which is identified to be one of the most important marketing strategy. Frito-Lay has established a very clear objective to assure people with high quality products in a reasonable price. For this, customer satisfaction is identified to be one of the top most priorities. Additionally, Frito-Lay explored new brands, variety of flavors to increase customer’s attraction. Moreover, it acquired a strong distribution channel over the world, with the help of this; it can serve quality products to all the customers across the globe in a reasonable price. This was identified to be a great profit maximization processes that adhered by the Frito-Lay Company (Frito-Lay North America, Inc., 2015). According to the Bible, ‘God’s four steps for marketing process’. ‘Capture the attention of audience’, ‘engage’, and ‘secure them’, along with “‘call to action’ (improve the aim)”, these are the God’s marketing process. Frito-Lay also follows these principles, through its variety of products Frito-Lay captured attention of customers, and engaged them with quality products at a reasonable price, secure customer base with a great distribution channels, variety of flavors along with practical range of price rate. Additionally, Frito-Lay consistently improved its product level and quality as perception of customer’s expectation. By implementing these strategies Frito-Lay Company covered the principle norms of ‘God’s four steps for marketing process’ (The Holy Bible, 2001). Expansion Strategy Expansion strategy reflects on the proper flow of an organization. It is an attractive strategy, which determines the company’s actual sales revenues, customer base, market position, specifically and overall growth pattern of the company. These strategic business movements of the company highlighted towards the possible development and productivity enhancement of the organization. This expansion strategy has various aspects towards the business processes. Any company would be able to conduct various types of expansion strategies, e.g. expansion through concentration, through integration, diversification, co-operation, along with internationalization and digitalization. When an organization focuses on the core business through procuring new customer base or diversifying its product portfolio, this strategy is known as concentration strategy that is associated with the expansion of the company. This concentration strategy includes, market penetration, development, product development, and diversification process. These stages are applicable for launching a new brand or completely new company. Integration strategies are a part of diversification strategies, which combines activities related to the present activities that are evident for the company. Diversification can happen due to ‘market concentric’, and ‘technology concentric’ approaches that are undertaken by the company. By initiating this process, the company takes up related activities within its existing system. Additionally, with the help of this strategy, any company can get into diversification of the conglomerate with another different company for market expansion. For internationalization and co-operation, any individual company can merge with other global corporate group of companies. This process will help in developing market expansion. Apparently, these types of expansion strategies are beneficial for minimizing the risk factors, capitalize on the strength of the company, as well as this process provide a new perspective towards the business operations and the future prospect to compete in the global competitive market area (Kozami, 2002). Frito-Lay is a dominating global brand of snacks as well as beverages. It is a unit of PepsiCo. Inc. and is performing as a global brand, Frito-Lay faced various conglomerate phase from its very beginning. It is a merger of two companies, The Frito Company and H. W. Lay & Company, and lastly Frito-Lay Company merged with PepsiCo, Inc. Through these mergers, Frito-Lay entered into a diversified range of products in the internationalized market. Additionally, by diversifying its range of products along with beverages options, added various flavours (nuts, whole grains, dried fruits) within the existing snack products and integrated new innovative ideas with all the product ranges. Company added a new product range in global market with Fritos, Lays, Ruffles, Tropicana, Quaker, Cheetos, as well as Rold Gold along with other brand new products for customers over the world. PepsiCo. is a global corporate group of companies, Frito-Lay even entered into effective merger with this and minimized the risk factors that were associated with the global market. This strategic incorporation even supported towards generating profitability based on the strength of the company. Through these types of expansion strategies (product diversification, mergers, internationalization, co-operation, and conglomeration), Frito-Lay Company can establish a sustainable as well as successful market expansion strategy within its system (Frito-Lay North America, Inc., 2015). According to the Lord’s words, improvements, growth, expansion all are directly tied to the human lives, which are associated with believing the God. Frito-Lay Company followed this principle as well as Lord’s word and successfully expanded its market area (The Holy Bible, 2001). Six-Sigma Six-sigma is an important technique that is incorporated by any manufacturing company to improve its existing process. It reflects the measures of quality, which strives for near perfection. Through this process, any manufacturing company will be able to establish a controlled, data-driven approach, along with specific methodology for eliminating the existing defects within the system. Basically, this process provides capabilities to any organization for improving its practices and ensure retail success and up to date the existing operations with the recent trend of the global market. The process that is associated with Six Sigma is often utilized using statistical methods, which generate particular infrastructure for the organization. These infrastructures include black belts, green belts, and yellow belts along with other respective structures. These processes are carried out within the organization under expertise care and quantify the value targets; specifically, six-sigma assistances helps in reducing cycle time of product, helps in eliminating pollution during productivity, implement advance cost effectiveness as well as increase the customer satisfaction, along with increase the level of company’s profitability. Six-sigma procedure simplify with some simple stages of proceedings e.g. definition, measurements, analysis, improvements along with control. These simple stages are able to rectify the flaws of organization and resolve the same (Furterer, 2009). Frito-Lay Company is well-known for its snacks manufacturing company and is noted to be dominating the global market. Frito-Lay invested on six-sigma procedure to improve its productivity as well as profitability in the aspect of global market. Additionally, this company conducted innovative ways to minimize its impact form the environment by conserving energy and water, along with reducing packaging volume. Along with this, the company reused water from its processing units, with the help of this process, Frito-Lay Company was able to reduce the chances of environmental pollution during the time of productivity. With the help of this process, Frito-Lay Company can quantify the value targets and are able to reduce cycle time of products, appliances advance cost effectiveness within the existing organization system. Aligned with all these stages Frito-Lay Company established a strong base of customer satisfaction level and helped the company to develop a complete profitability program (Frito-Lay North America, Inc., 2015). According to Bible, Lord said that developing negative aspects towards life, finding faults and improving the same, be known to all. The detailed understanding from the bible even reflects on the notion that question about the detail of concerning aspects, and serve everything perfectly with quality. Frito-Lay Company conveyed this specific path of principles as perception of Lord’s statement. Frito-Lay conducted a successful six-sigma procedure within its system (The Holy Bible, 2001). Conclusions and Recommendations From the above discussion it can be concluded that in order to sustain profitably for any organization it is very essential to implement effective strategies that would create efficiency in the business process and provide the best possible products and services to the customers. The effective business strategies along with organizational setting being implemented by Frito-Lay are the key to success of the company. The company has an effective supply chain that utilizes most of the available resources in the production and distribution process and ensures that the customers receive better quality products. The effective decision making strategies being formulated by the top level management has helped the company for its successful growth. Frito-Lay uses the concept of continuous innovation and improvement in the production process and development of products that has helped the company to compete among the competitors. An effective marketing strategy along with expansion strategy has helped Frito-Lay to expand successfully in various international markets and capture a major portion of the snacks industry. Similarly, the effective quality control and SCM of the company has allowed it to main quality in the production process and provide the best possible products to the customers along with lowering the inventory level. Moreover, Frito-Lay has also engaged itself in various CSR activities that represent the company’s responsibility towards the society, environment as well as the economy. Even though Frito-Lay has been able to successfully implement various business strategies, it is recommended for the company to focus more on their diversification of product range. This will help in expanding its market share and attract more customers towards its products. Moreover, the company can implement other effective techniques in the production process such as ‘Just in Time’ (JIT) concept that would allow the company to minimize the flow time in the production process as well as the response time between suppliers and consumers. References Black, K. (2011). Business statistics: For contemporary decision making. USA: John Wiley & Sons. Bukowski, S., & Stites, J. (2006). Innovation and change management framework. Innovation and Change Management in Small and Medium-Sized Manufacturing Companies, 6-40. 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Corporate social responsibility and international development: Is business the solution? UK: Earthscan. Karolefski, J. (2012). Frito-lay deploys behavior research to boost sales in stores. Retrieved from http://smartrevenue.com/sites/default/files/publications/Frito_Lay_Deploys_Behavior_Research--01-30-12.pdf Khan, A. (2004). Organizational structures and systems. Governing and Managing Organizations, 1-12. Kozami, A. (2002). Business policy and strategic management,2e. India: Tata McGraw-Hill Education. Lutzer, E. W. (2011). Making the best of a bad decision. Carol Stream, Illinois: Tyndale House Publishers, Inc. McCubrey, C. (2014). Frito-Lay quality. Retrieved from https://charliemccubrey.files.wordpress.com/2014/02/firto-lays.pdf Power, D. J. (2002). Decision support systems: Concepts and resources for managers. USA: Greenwood Publishing Group. Skeet, R. G. (2014). Quality and quality control. Herefordshire Health Authority, 101-107. The Holy Bible, English Standard Version. (2001). The Holy Bible. USA: Crossway Bibles, a publishing ministry of Good News Publishers. William Reed Business Media. (2015). Frito-lay president: we’re laser-focused on productivity’. Retrieved from http://www.bakeryandsnacks.com/Processing-Packaging/Frito-Lay-supply-chain-productivity-focus-drives-profit Zigiaris, S. (2000). Supply chain management. INNOREGIO: Dissemination of Innovation and Knowledge Management Techniques, 1-26. Appendix Market Expansion Existing Products New Products Existing Markets New Markets Six Sigma Strategies Supply Chain Management Read More