Organizational Culture and Organizational Behavior - Research Proposal Example

Organizational culture Introduction Organization culture means the behavior and values of employees which contributes to form unique psychological and social environment within an organization. The collective values, principles and beliefs of organizational members are represented by organizational culture. Culture of a company is influenced by product, technology, history, market, strategy, management style, type of employees, national culture etc. Some of the important factors like a company’s symbol, assumption, norms, language and vision contribute a lot in shaping up organizational culture. Every company has its own unique culture. It helps to teach and guide organizational members to think, behave, perceive and act properly within the firm in various situations. It affects the way of employees, shareholders and clients interaction. Organizational culture plays a vital role in developing an employee’s feeling towards the company. It also helps to determine the extent up to which freedom is gives to the employees in developing ideas, decision making and implementing their power. Organizational culture affects performance and productivity of a company. Research question The research question of this paper is “the effect of organizational culture and its major implications on organization. Research objectives The objective of this research paper is to define the meaning of organizational culture in details. It will highlight the importance of developing a unique culture of a company for creating its own identity. Culture of a company plays an important role in determining and shaping the behavior of organizational members. This research paper will focus on the issues and factors of culture which influences behavior of employees. Culture of a company has major implications and applications or different process and functions of an organization. The objective of this paper also involves in highlighting different organizational theories influencing establishment of its culture. Literature review According to the author Edgar H. Schein the theme of organizational culture is derived from cognitive psychology, sociology etc. In the recent times it has become a significant factor for a company in achieving its success. With the help advanced tools in media transmission and information technology cultural phenomenon has become highly accessible now. The author states that culture varies across religion, nations, ethnicity and social class. These factors are highly visible through internet and televisions. Command and control plays an important role in an organization for establishing and developing its culture. Different types of organizational cultures add value to the company and help the firm to fulfill its objectives (Schein, 2010).As per the writers Kim S. Cameron and Robert E. Quinn the personality accompany is defined by its unique culture. Culture is made up of values, assumption, norms and behaviors of organizational members. It is intangible thing influencing the company is continuing its business. The concept of organizational culture is important in managing different changes within an organization. Despite of making plans and strategies a company must give priority to its culture for changing its structure and different processes. Culture and its perception differ from company to company. Based on culture employees behave within the company. There are multiple ways which affects and influence a company and its culture. It helps the employees to know various experiences to maintain social order. It helps to determine rules of a company. Organizational culture often varies in stability and strength (Cameron and Quinn, 2011). According to the authors Christian Homburg and Christian Pflesser different behavioral measures plays a vital role in forming and maintaining organizational culture. Various theories are there in explaining culture of companies. These theories mention different factors which are influencing organization to maintain its unique culture. Sense making process of the employees is a result of company’s culture. It is a collaborative process which creates understanding and share awareness among different individuals having different perspectives and interests. The purpose of culture is to help organizational members to achieve their goals and objectives. It helps to promote right behavior and thinking process in a company. Norms of an organization is based on its culture. It influences the company to shape its functions and develop strategies for its survival (Homburg and Pflesser, 2000). Methodology Research methodology helps to find out the possible results of a research. It is a framework based on some particular research methods. Two major research methods are qualitative and quantitative. Qualitative research focuses on studying and analyzing different information which are provided by different researchers. This research method gains information from different journals, magazines, books, website etc. Quantitative research methods are implemented by using different statistical tools for getting information. This research method extracts data from market place and analyzes it in details for meeting research objectives. In this research paper qualitative research method has been used. Information of organizational culture is extracted from different books, journals and websites. Here quantitative research method has not been used because it is very much time consuming and complicated process. In this paper qualitative research method has provided effective result within stipulated time. Finding and analysis The character of an organization is determined by its culture. In the present world organizational culture has become important different corporate policies and rules. Every company has its particular culture. Organizational behavior has a strong relationship with its culture. By analyzing the behavior of an organization, its characteristic and complexities can be determined. According to that different theories are implemented within the company for developing a healthy culture (Engelen and Brettel, 2013). Behavior of the employees has a strong impact on business growth. It acts as a critical success factor for a company. All the businesses have strong and clear organizational culture which helps the employees in developing appropriate attitude and behavior. It contributes a lot in establishing business strategies. Cultural value motivates organizational members to deliver effective and efficient performance. When the employee shares same values and believes their communication process helps to results productive output. Good organizational culture helps employees to make important decisions easily (Ogbonna and Harris, 2000). Based on company’s culture employees decide how long they are going to stay in the company. Therefore organizational culture has a strong impact on employee retention. Culture influences employees to achieve growth. It acts as a driving factor for organizational member to reach top managerial level. Major functions of organizational culture are bond, developing sense and control the external and internal environment of the company. A strong culture shares trust and values which give employees a feeling of belonging and membership with the organization. It acts as a social bond which binds employees and motivates them to adopt different changes according to the needs and requirement of company. Organization follows different theories for achieving its success (Ravasi and Schultz, 2006). Culture of a company plays an important role in selecting and implementing organizational theories. According to Hofstede theory cultural difference influences actions and social behaviors of the employees. In this theory culture is related with growth and success of a company. The organization where people work in a team follows collectivism as their organizational behavior. A number of employees work in a team to meet collective goals and objectives. Power distance contributes a lot in establishing culture in a company. According to the distribution of power rights and values of the employees is formed which influences their behavior and culture. The organizational theory of Chatman, O’Reilly and Caldwell focuses that culture of companies are differentiated by its values. Employee’s values are based on organizational values. Mission, involvement, consistency and adaptability are the four dimensions which help to determine appropriate culture for a company. According to the theory of Deal and Kennedy there are four types of organizational culture which influences behavior of employees. For example some companies follow culture of work hard and play hard where employees take low risk and actions are of high speed. In tough guy macho culture company focuses on present situation rather than future. In process culture organization takes low risk and thinks about future security. As per the culture of bet the company, organization takes high risk and fast planned actions (Deshpandé and Farley, 2004). Recommendation According to this study it is recommended different organizational practices and its management process must be improved more for establishing different norms and policies to enhance organizational culture. In the present world corporate culture has become very important. Therefore top managers of a corporate firm need to have a clear concept for maintain god organizational culture. Sometimes organizational culture becomes very complex as in a big company where employee come from different backgrounds and having different cultures. In that case effective training must be provided to them for adopting different culture and overcoming cultural barriers. In many cases it becomes difficult from them co ordinate with each other for achieving same goal. So managers must motivate them and make them understand about the important of team work. Conclusion This research paper explains the implications and applications or organizational culture in shaping up organizational behaviors. Employees of a company follows its culture develops their behavior according to that unique culture of the company. In the present world organizational culture plays a significant role in forming corporate strategies, policies and rules of a company. It helps to develop a healthy environment within the organization. The companies having strong culture motivate its employees by establishing different organizational values which influences them to deliver excellent performances. Organizational culture also helps in retaining employees and provides them job satisfaction. Strong culture of a company builds trust among its employees which influences their behavior and actions. References Alvesson, M. (2002). Understanding organizational culture. London: Sage. Cameron, K. S. and Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. San Francisco: John Wiley & Sons. Deshpandé, R. and Farley, J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. International Journal of Research in Marketing. 21(1). Pp. 3-22. Engelen. A and Brettel. M. (2013) A Cross-Cultural Perspective of Marketing Departments Influence Tactics. Journal of International Marketing. 19(2). Pp. 73-94. Homburg, C. and Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of marketing research. 37(4). pp. 449-462. Ogbonna, E. and Harris, L. C. (2000). Leadership style, organizational culture and performance: empirical evidence from UK companies. International Journal of Human Resource Management. 11(4). pp. 766-788. Ravasi, D. and Schultz, M. (2006). Responding to organizational identity threats: Exploring the role of organizational culture. Academy of management journal. 49(3). pp. 433-458. Schein, E. H. (2010). Organizational culture and leadership . San Francisco: John Wiley & Sons. Read More