Uniliver Strategic Management - Assignment Example

Uniliver Strategic Management Contents Contents ANS 3 ANS 2: - 4 ANS 3: - 5 ANS 4: - 6 References 6 ANS Uniliver is one of the strong andwell known companies in the world. There are lots of successful brands are there with the company. The company has great opportunities to expand more into foreign markets. It would give the company to get more and more customers around the world. Backed up by well popular 4 global brands like Dove, Rexona, Sunsilk and Lux Company have penetrated all the emerging economies. These four brands has able the company to fight the competitive battle in the foreign soil. Uniliver with his all strategies are competing very well in all foreign markets. Company has intentionally flowed global strategies for all markets where it is present. Company has deliberately followed think global act global strategies around the world. In the present business scenario different companies around the world are trying to localize different products. But Uniliver is giving total focus towards the global image of the brand. This strategy is doing well in terms of performance of Uniliver is concern. Company is maintaining its global distributions very well for following the global strategies. The company has become on e of the most recognized global companies in the world it has lots of profit centre which give companies a huge competitive edge over its competitors in the market. Company has followed a different strategy of finding subsidiary companies in different emerging markets. It would give the company to sale products in low coast to those markets. In 1993 Uniliver came up with “Path to growth” strategy. The Main focus of that strategy was brand focus, operating margins, capital efficiency and global buying. That strategy was not up to the mark. That path to growth strategy was reorganised in 2005-206. It resulted in success in the time of global economic meltdown in 2006-2009 (Ian, C. 2012, pp. 90-102). ANS 2: - The company has used its business strategy as “Compass”. It helps the company to navigate in the troubled water. The company has designed its strategy for sustainable living for its customers and the company also. Company has very clear and well focused goal towards the environment and human sustainability. It is very clear from their approach and product design. The Company has fixed and very novel goals and heading towards that goal. Company is giving huge importance for human health and has vision that that it would contribute hugely for human health and has a deadline of 2020. The company has given lots of importance to its social economical dimensions. Uniliver is the parent company. It has intentionally tied its knot with different partners. It is very famous as the name of Hindustan Uniliver in India. This a very intelligent and one of the most successful steps Uniliver has ever taken. This strategy of subsidizing different local famous bran has done wonder for Uniliver. According to different findings this kind of global partnership has enable the Uniliver to get a huge chunk of customers especially in Asia pacific region. With this kind of wider partnership company has able to address the different buying behaviour of local people. This strategy of the company is very fruitful for reducing the competitions. IOMA a French company has decided to enter into a strategic alliance with Unilever. This kind of alliances are fruitful for both brands as IOMA would cable to keep its global foot step and will be able to take the advantage of Uniliver’s R&D. On the other hand it would open a huge elite French market in terms of skin care products for Uniliver (Aswathappa, 2006, pp. 56-64). ANS 3: - Here in this answer strategic model for Uniliver will be discussed. It would be done with the help of Strategic Analysis Model. This model would discuss different aspects of Uniliver. First of all Industry analysis would be done. Uniliver is related with the fmcg business around the world. This industry is growing in nature. Apart from Uniliver there are lots of well recognized players are there in the industry. This industry is full of competitions. Uniliver is having a good and dominating market share in the industry. This is the biggest industry in the world. The FMCG industry changes rapidly and it is an ever evolving sector in the world. Uniliver being a FMCG company has able to insulate itself from global financial meltdown. Total industry as faced the recession very well. The company is growing with the industry. The company has very well known popular brand image in the global FMCG industry. The main important aspect of this industry as well as Uniliver understands the people demand and act according to that. After the industry analyses of Uniliver is done, then business strategy analysis of the Uniliver. Uniliver has very clear cur strategy designed for its global business. It has tried to create a global image of its products. It has able to create its local presence with the help of it different subsidiaries. Company must conduct SWOT analysis for all their strategies how their strategies are performing. In this way company can easily measure that which strategy is performing and which strategy is failing. After the evaluation of different strategies of Uniliver company must take critical decisions related with those strategies. It would continue with their performing strategies and will discard non performing strategies. At the end company would come up with different recommendations (Mike, 2008, pp. 67-75). ANS 4: - The above model would help the Uniliver immensely. The FMCG world is ever changing. It is full of cut throat competitions. There is no scope of relaxation for Uniliver. This model would provide a clear picture about the industry and also would help Uniliver to understand about the industry, about the different strategies and how those strategies are performing in the market. Industry analysis would help to know different developments are taking place in the industry. It would show the growth of the industry and how the company is growing according the growth of the industry. It would clearly shows the different challenges the industry is facing. Different business strategies would help the Uniliver to perform well in the market. It would help the Uniliver to gain competitive edge in the market. Strategies are going to help Uniliver in terms of expanding their business into new markets. It would help the organization to find different strategic allies for its business. It is a very important and effective model company can use for its all strategic proposes. It is very importunity to evaluate all the strategies that are working in the market. It would help the organization to adjust it strategies according to the need of the hour. It would give the company extra bit of advantage in terms of meeting any contingency in the global FMCG market. The Strategic Analysis Model is a good management model that can be used very effectively for the growth purposes of Uniliver. It is very important for Uniliver to follow this model. The company must remember that at the end of the day innovation and creativity is very important in terms of their strategies. Uniliver is a globally well known brand it must monitor its all strategies after regular interval (Michael, Duane and Robert, 2006, pp. 123-127). References Aswathappa, A. 2006. International Business, 2e. New Delhi: Tata McGraw-Hill Education. Ian, C. 2012. Strategy for Sustainable Competitive Advantage. London: Routledge. Michael, H. R., Duane, I. and Robert, H. 2006. Strategic Management: Concepts and Cases. Mason: Cengage Learning. Mike, P. 2008. Global Strategy. 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