Manufacture of Personal Computers - Report Example

Running head: Manufacture of 100% Personal computers Introduction to the concept Computer has become a domestic item in the majority of Indian cities. Its usefulness to the masses not only lies in study and communication but in addition in the ground of entertainment. Services in the sector of computers have opened up in an immense manner with greater usage of laptops; prospects in this ground look extremely brilliant. There has been main improvement on technological front starting from taking client’s measurement through body scan, to merchandise development and at last to convey the right kind of customized merchandise to client. Therefore, due to my keen interest in technology and its applications, I became highly hopeful and committed to the manufacture of personalized computers in India. More so, I was motivated by the high rising demand of IT pioneering products worldwide. The intent of the business is to help the clients cut costs; enhance organizational litheness and advance production and IT performance. The mission statement of the venture is to furnish products and services that go further than the prospects of the client. GAP analysis of the market The expansion of internet utility in India is attracting the spotlight of manufacturing personal computers to a great extend. It also changes the way in which other firms market themselves. The changes have been swift and at present to reach up market and skilled audiences, the internet has to be the central part part of the plan. In India, the web is at the present established as a mass-market medium channel. Office workers and qualified classes use the personal computers in communication. Therefore, manufacturing the personal computers has a ready market to the numerous users in India. The key changes in internet access have occurred the last three years and the internet has become a vital part of the place of work life. It more so plays an extremely significant role in the many homes in India. The number of citizens in need of the personal computers is on the rise. The number of residence connections lags at the back and therefore it is our duty to manufacture many personal computers to reach the large number of people in India. The enormous Indian market is changing promptly. Internet access is mainstreaming in the midst of professionals and the use of personal computers is increasing. The rate of change continues to be fast with digital channels continually growing in volumes and vigor. More citizens spend more time online in India annually and the digital tools they employ is what my industry is striving to achieve. Smart marketers stay on top of the scale of revolution and make sure their marketing strategies reflect where the customer is spending their time. These gives a sense of manufacturing 100% personal computers we have seen so far and involve the scale of what is coming in front. Strategic Process: SWOT/PESTLE Since India is ranked amongst the top countries in the internet use in the globe, this absolutely leads to a closer look at the India’s digital consumers. The idea I came up with is accompanied by several strengths with weaknesses together with the opportunities and threats. Therefore below is a deep discussion of these grievances. STRENGTHS Knowledge of India’s market The industry has sufficient information and knowledge concerning the India’s market and the capacity to suit the Indians wants. These will in turn consequence to a wide approval and support of the industrial products by the clients. The industry more so is determined to be the chief players in personal computer market. Low cost production The venture is planning to set up its manufacture in low costs in order to profit from a higher scope. It is also targeting the low cost regions in the state in order to restrain the poverty levels of India. In addition, products will be sold at a low price to redirect in price achievement. Competency in Mergers and acquisitions The venture is striving to obtain new capabilities, possessions and skills through flourishing acquisitions and mutual ventures. It will uphold its strong patent of idea and brings about firm and tight competition to the existing companies. Synergy of Knowledge and diverse ideas The industry is striving to profit from its new fangled idea to a great extend and more so for targeting India a country well known for Internet usage excellence all over the globe. Combining diverse skills and resources leads to synergy and best quality products. This is exactly what the personal computer manufacture is in progress of doing. WEAKNESSES Poor brand perception As the industry is planning to manufacture low quality and low priced merchandise, the company will find it hard to access the US and the Europe markets, as its product perception is low in those places. Therefore, this idea will bind the manufacture of the personal computers to India alone. Low differentiation Apart from lowering the prices of the merchandise, the business enterprise more so produces computers that are less distinguished from the competitor’s products and these fronts to a competitive drawback if the price offered by the competitor would also be low. Commodity Products The business venture mainly deals with the production of personal computers alone. It does not include other computer related machines like the phones, desktops, tablets, and many others. This limits the company in such a way that clients will have to move to other enterprises which offer this commodities. Furthermore, repair services will be done in other places hence lowering the company’s profit margin. OPPORTUNITIES Growing India’s market The continued growth of the computer services market result from the adoption of the employ of personal computers for completing workloads and production scheme, In addition to the growth and testing scenarios that have led as the most famous use case for the community offices and homes to date. Proof for this growth is found in the increasing demand for the personal computers from the customer organizations met by amplified supply of these computers from the suppliers. Therefore, the business will be advantaged if it focuses on delivering computer services to the end considering also the inappropriately great mature markets if only we desire to play a leading role in this delivery globally. Personal computer market growth The personal computer market is expected to nurture in double digits for the subsequently coming few years. The business is therefore taking the immense chance to release new and low priced personal computers and profit from the hiking market growth. THREATS Intense Competition The Indian companies are extremely good at spotting market opportunities and rising business around that. Many companies have grown highly in terms of offering knowledge related services. These corporations are trying to re formulate themselves and shift to non-linear production models as opposed to being dependent on cost labor at set prices. Competition is indeed tough. It competes in terms of price, quality, brand, technology distribution, reputation, and range of products with numerous other diverse companies that have existed before. Rapid Technological Change The serious hazard that the company and other technology corporations are facing is the quick technological change. Corporations are under the pressure to discharge the innovative products faster and faster. The one that cannot keep up with the competition in a little while will fail. Saturated Personal computers in other developed countries Although my venture does not compete in the developed economies with its computers, it will have difficulties in growing its computer division and entering into developed economies later as the computer market outside India is already saturated. Countries like the US and Europe already have many companies offering personal computers to extend that India imports their products. New From the market Since it is the first time the venture is introduced to the market, it will face many challenges including convincing the customers to buy from them. This requires highly skilled personnel employed to make sure that the business starts over with great heights. Furthermore, it is also a great challenge, as it has to make sure that the services offered to the clients meet their expectations. Competition Although domestic production as well accounts for a considerable portion of India’s laptop market, distant multinationals have a considerable presence mainly in the elevated price niches for the market. This highly competitive and cost sensitive market is extremely sensitive to advancement and declining prices. For example, HP announced the opening of the script tablets that permits for easier entry of pen strokes with fonts of two India’s state language. India’s computer parts and accessories have been imported as follows; Personal computers imported by India. Country 2010 2011 2012 2013 China 823 1567 2356 11,987 Singapore 2089 1678 1657 2,98 South Korea 300 789 987 2987 Malaysia 960 769 5687 897 United states 450 156 187 455 World 5400 5987 7098 20987 Apart from the personal computers in India, other products demanded include data storage devices, servers, computer peripherals and MP3 players. Many companies in India endeavor in these fields with aspire of expanding their collection from offering computers only to delivering complete solutions for venture clients. Financial Forecasts and requirements Financial planning is a nonstop process of directing and assigning financial recourses to congregate the planned goals and objectives of a production enterprise. To keep things in order we will reflect on financial preparation. We will look at the materials needed for the business to start running. The labor costs will also be put into consideration. The last area of operating expenses is the administrative costs of managing the overall industry. These types of expenses will be estimated based on the precedent trends what we anticipate to happen in the prospect. For instance if the venture has plans to raise the computer business then we should budget for extra technology related expenses. Below shows the breakdown of the initial costs of the business in the first financial year Items required Estimated accounts receivable Materials purchased $14,500 Materials required for production $34,500 Total labor costs $87,000 Total overhead costs $25,000 Marketing personnel $75,000 Travel and personal expenses $42,000 Advertising and promotion $12,000 Management personnel $110,000 Accounting personnel $55,000 Legal personnel $41,000 Rent and utilities $25,000 Supplies and miscellaneous $7,900 Total Expenditure $528,900 Potential Risks of the Business Indian customers use the personal computers to collaborate, communicate, and access data. Productivity is thriving, but network based teamwork introduces business data into a broader environment that is more susceptible and hard to protect. Data stored on the business network is also at danger, as it is easier to get to than ever. In addition to having more data on risk, productions in India undergo greater penalties if the data is vanished or compromised. Therefore to cut this data leakage and guard business information, IT organizations should understand how worker behavior and other individuals increases risks and takes steps to promote a security aware corporate culture in which employees stick to policies and measures. Sales and marketing requirements Viability includes an evaluation of the general organizations financial wellbeing, the financial and the realistic achievement if the business unit and the possibility that the personal business unit will keep on investing in the product, will keep on offering the product and will press on the state of the art inside the organization’s collection of products. The industry capability in all presales activities and the organization that supports them include contract management, negotiations, pricing and the general effectiveness of the sales channel. The clarity, creativity, quality and the competence of the programs designed to send the organizations message to manipulate the market, promote the product and business, raise awareness of the products and set up positive recognition with the product and the industry in the minds of consumers. This mind share can be driven by amalgamation of publicity, word of mouth, promotional initiatives and sales activities. Marketing strategy will be on an apparent differentiated set of messages time after time communicated all through the organization, externalized via the website, advertising customer programs, and positioning statements. The strategy for selling the products that uses a specific network to control sales, marketing and communication affiliates that extend the scope and the depth of market reach skills, technology, expertise and a customer base. Operational issues of the company The Company relies on information technology to tightly manage its industry activities. It will set value measures and builds the information links to supervise in real times how the products are elegant throughout the state. The venture will strive to speed up every facet of its dealing by managing information to raise swiftness. It will work with clients openly to determine the accurate levels of component range. There will be no over goods inventory; as soon as the system is finished, it is taken out of the industrial unit for vending. The company will place a tough emphasis on overhaul and support. It will strive to employ more than a thousand technical personnel. By creating tight coordinated relationships with the workforce, the customers would feel they were dealing with one just large enterprise. Overview and Recommendations Since marketing is the essential part of each association, which defines both as a success and as a failure in the market. Marketing plan contributes to the promotion and data to the clients concerning the products and services of the company. In order to be successful in the business and industry, one has to conduct the SWOT analysis, which would assist to recognize the marketing trend and allocate resources accordingly. The objectives of the marketing should be reasonable and based on the data acknowledged from the SWOT analysis procedure. It must stay in line with the firm’s operation and vision. Each aim set in the marketing preparation should be quantifiable and time specific. Therefore for a business to run as expected the business idea should go hand in hand with the strengths, opportunities, threats and weaknesses of the business entrepreneurship. Reference List Adams, A. (2011). Countryside Softies: 28 Handmade Wool Creatures to Stitch. New York, NY: C&T Publishing Inc. Army,H. (2013). Knit to Flatter: The Only Instructions Youll Ever Need to Knit Sweaters that Make You Look Good and Feel Great!. 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New York, NY: Published for the proprietors, Bennett, Coleman & Company, Limited, at the Times of India Press. Read More