Conference and Exhibition Management - Report Example

Conference and Exhibition Management Erik Möller Glion Institute of Higher Education Mr. Michael McDonald Table ofContent Introduction 2 Discussion 3 Below is a list of Paris Air Show Stakeholders 4 Stakeholder 5 CAAFI 6 -Stands for the Commercial Aviation Alternative Fuels Initiative. 6 Breitling 6 -Deals in selling of luxurious watches which are in three modes; luxury, diving, and aviation. 6 Bombardier 6 -Deals in the design of aviation products for commercial, business, and amphibious clientele. 6 Accenture 6 -Offers management services globally in addition to technology and consulting services 6 Printemps 7 -A leading company in the fashion and designs for the high-end customers. 7 Fedex Express 7 -Formed in 1971 bearing the name Federal Express Corporation. 7 Business Wire 7 This is a Berkshire Hathway Company dedicated to offer communication processes between investors and thus promoting public relations to the audience targeted by the exhibition. 7 Initial instructions indicated that stakeholders should only be briefly described and only one that should be described deeply. The one company deeply described is Accenture. 7 The other issue was the word count which had not reached 1500. It was taken care of. 7 Accenture’s relationship to the exhibition 7 References 10 Introduction Event management can be termed as creating, planning, and developing events, and conferences. This includes having a brand in mind, a targeted audience, and planning on how the targeted audience will be reached by the products. The events act as a form of promoting local and international tourism (Davidson & Rodgers, 2006). Paris Air show has been on record for promoting tourism by attracting visitors from around the globe. The Paris Air Show has been at the forefront in aviation and holding of space events for over a century. The show has been following its event management culture, whereby, the event dedicates the first four days to the aviation industry. After three days, the event is then dedicated to the public (Paris Air Show 2012). Discussion The air show has been in operation for over a century and achieving this has not been easy. It has taken aggressive marketing, as well as, outstanding support from all interested parties to make the event a success. Bearing in mind that the event deals in showcasing airplanes and related services and technology, the events success becomes a priority. Security and safety in the air transport industry is indispensable, and the stakeholders of the event have continued to support the event, so as to achieve the best by attracting tourists (Davidson & Rodgers, 2006). Some of the stakeholders in this outstanding event include; CAAFI, Fedex Express, Business wire, Breitling, Bombardier,Printemps, Greenwheel, Pomery, French Aerospace Suppliers, Mercedes-Benz, HP, Air & Cosmos, L’usine nouvelle, Les echos, financial times, and Accenture (Paris Air Show 2012). All these stakeholders are involved in their unique ways to facilitate the organization of the prestigious event which has continued to lead in the world. Below is a list of Paris Air Show Stakeholders Stakeholder CAAFI -Stands for the Commercial Aviation Alternative Fuels Initiative. -Has more than two hundred stakeholders -Its main goal is to encourage the progress of other options which may lead to success in production of alternative fuel. Breitling -Deals in selling of luxurious watches which are in three modes; luxury, diving, and aviation. -Aviation watches are enhanced to offer aviation functions -Attracts interested parties to its exhibition stand during the air show because of these products. Bombardier -Deals in the design of aviation products for commercial, business, and amphibious clientele. -It attracts clientele to the air show using its aviation products Accenture -Offers management services globally in addition to technology and consulting services -Related to the exhibition by offering technological and consultation services to all interested parties. Printemps -A leading company in the fashion and designs for the high-end customers. -Clientele comes to buy the latest fashion trends and are attracted to the company’s exhibition stand Fedex Express -Formed in 1971 bearing the name Federal Express Corporation. -World’s largest Company in transportation, managing to provide reliable services fast especially during and after the exhibition. Business Wire This is a Berkshire Hathway Company dedicated to offer communication processes between investors and thus promoting public relations to the audience targeted by the exhibition. Initial instructions indicated that stakeholders should only be briefly described and only one that should be described deeply. The one company deeply described is Accenture. The other issue was the word count which had not reached 1500. It was taken care of. Accenture’s relationship to the exhibition Accenture is a major stakeholder in the Paris Air show. The company is involved in the offering of technological and consulting services. The company also outsources for the said services in all sectors (Accenture, 2012). Accenture has comprehensive capabilities and experience which is unparalleled. This expertise is highly required in the air show in the following way; many companies from different parts of the world visit the show. This company was previously referred to as Andersen Consulting. It was incepted formally in 1989 by a group of partners who worked at the consulting sector of the various Andersen firms around the globe. This group formed this group which was referred to as Andersen consulting then, but changed to Accenture in 2001 after the relationship with the parent company was severed. The management of Accenture Company decided to indulge in market finance and registered in the stock exchange to start trading in public in 2001. The company has over 200,000 employees in more than 100 countries (Accenture, 2012). This is not a mean achievement bearing in mind the challenges that harbor businesses in the entrepreneurship market. The company tends to collaborate with clients in an effort to achieve efficiency, as well as, maximum profitability in businesses while attaining the set objectives. Clients are always on the lookout for companies that they can trust with their problems in the hope that they will be solved. Accenture seems to have won the hearts of many if the figures of their employees and the number of countries it operates from is anything to by. Attracting such a big number of clients is not easy as it takes hard work and efficiency in all that has been projected. Accenture emphasizes on commitment, efficiency and productivity. These emanate from the will to succeed which has been implanted in the company’s employees. This high number of clients from all over the world contributed to the $ 25.5 billion the company made in 2011 (Accenture, 2012). Bearing in mind that some other companies were closing down due to the effects of the global recession, Accenture seemed doing great as the financial figures reveal. The business strategy of this company is to generate an expertise notion in all the services offered which in turn assists clients in performing at the highest levels without fear. Accenture is known to use technological expertise to assess new emerging markets and forecast on growth and development strategies concerning the new markets. The company also uses technology and expertise to assist clients to; find and penetrate new market zones, progress on equipped performance, progress revenues in open markets, distribute the products and services in a more improved way (Accenture, 2012). Accenture has devised ways to attract and retain clients for many years now. Reports indicate that over 98 percent of their clients have been their faithful customers for over five years, while up to 92 percent of their clients have been with them for about ten years. This is an impeccable achievement. This shows the company emphasizes on customer satisfaction. Satisfied customers will always remain loyal and guarantees the company of continued support and allegiance. A company is bound to benefit immensely from such loyalty and considering the scope of services offered by Accenture, then they have a large clientele. The company relies on a variety of strengths which place them apart from other companies. Some of those strengths include; dedication to a long-term development of their employees, possession of a management team that has been tested and proven, a sound history of innovating technology and funding the said innovations, and flexible schedules of giving services, among others (Accenture, 2012). The company’s core values are paramount wherever the company goes and this attracts more clients. These core values entail the way the company deals with disputes, as well as, on how it makes its decisions. All employees are involved in the decision making process. With them comes their products and they also search for other products or services from other companies. Accenture offers its services to all interested parties. Since Accenture has conducted numerous researches concerning various companies, it gets paid to offer such information concerning other companies to interested companies (Accenture 2012). Companies in need of partners may approach Accenture for information for which they will duly pay. The clients get the information they want about any company from products and services to any strengths that a company may possess. Services offered by Accenture include consulting, outsourcing, and technology. The excellent reputation of the company plays a vital role in ensuring it attracts many customers. By offering these services, Accenture gets revenue from its clients. On the other hand, because Accenture is a much sought company, the mere fact the company will be in the exhibition will attract many “would be customers,” who will bring revenue in return. Accenture Company has played a significant role in promoting local and international tourism through its services. Due to the company’s fame in excellent service delivery and expertise, clients flock to its exhibition stand and this promotes conventional tourism (Weber & Chon, 2002). These clients in need of Accenture services come from around the globe and this tourism. References Accenture. (2012). About Accenture. Retrieved on 24th Feb 2012, from http://www.acenture.com/us-en/company/Pages/index.aspx Davidson, R., & Rogers, T. (2006). Marketing destinations and venue for conferences, conventions and business events. Oxford, UK: Butterworth-Heinemann. Paris Air Show. (2012). International Paris Air Show Le Bourget. Retrieved24th Feb 2012, fromhttp://www.paris-air-show.com/en/the-show/show-introduction Weber, K., & Chon, K. S. (2002). Convention tourism: international research and industry perspectives. London, UK: Routledge Publishers. Read More