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Strategy Plan for Gala Dinner and Media Launch - Term Paper Example

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The "Strategy Plan for Gala Dinner and Media Launch" paper focuses on these two events that mark the climax of the Australian Olympic Committee conference. This strategic plan acts as a guide to the two events i.e. the Gala Dinner and the Media Launch. …
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Strategy Plan for Gala Dinner and Media Launch
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Download file to see previous pages Organizations need to carry out proper and thorough marketing research to ensure that they succeed in holding the events. The planning should include all the aspects of the conference or event. The organizations also need to establish the SWOT analysis to overcome the threats that they may suffer during the event and to maximize on the opportunities that arise. The success of event and festival occasions lies under the marketing research section of a company. Events and festival activities will continue to be a major selling tool for organizations in the future.

The purpose statement is that the Gala Dinner and the Media Launch concerns the Australian Olympic Committee and they would like to organize the Gala Dinner and the Media Launch through our company. One of the general tasks that we have to include;

Organizing the Gala Dinner for the whole group and later conduct the media launch, allocation of portfolios to committee members including the entertainers, hotel mangers, chairman, the treasurer, and the secretary. To also make a decision on whether a coordinator for the conference is necessary or not.
The management of the Gala Dinner and the Media Launch will specifically be left to the organizers starting with the chief executive of this company. Although duties will be dedicated to every individual at the two events, more work will be done by the conference management committee in order to ensure that everything goes as planned. The management committee will also be responsible for the budgeting considerations for the company and that all work will be handled by the Gala Dinner and the Media Launch committee.

The Gala Dinner and the Media Launch will be used as a boost for the morale of the participating athletes in the forthcoming Olympics. The media launch specifically will be very important as the uniforms to be used by the athletes during the games will be unveiled.  ...Download file to see next pagesRead More
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