Product concepts - Assignment Example

s Lecturer’s Topic: Apparel Retail Business My parents ran a small retail apparel store in which they sold ready-made clothes and also designed and tailored clothes demanding on the interests of the customer. It is from here that I learnt how to design and tailor clothes, and developed a passion for engaging in the apparel industry. Most of the customers that visited my parents store were women, and this aligned with the national statistics that women are the biggest customers in the apparel industry.

Per se, the value of the United States apparel industry was estimated to be $224 billion, in which the highest sales were from women apparel at $110,826 million, followed by that of men at $54,932 and children and infants at $34,235 (The Statistics Portal). Women are great shoppers and their tastes change with the trending fashion and style, which also aligned with the technological transformations that were taking place in the industry, such as online marketing and selling (Spencer Para 2). I believed I had a role to play in growing my parent’s business, which also enable me to advance my skills in operating my own business, which I believe I will have following my graduation.

Therefore, I started marketing the products that my parents designed using my social media platform, Facebook, which was listed as the social media channel with the highest number of users across the globe (Niciporuc 1). The idea was that since I have a passion for technology I can also bring the two business ideas together and ensure that they complement each other. In other words, I would use the social media to connect and interact with my friends while at the same time I will be marketing the clothing designs and other products that I had made.

Through this the customer based for my apparel retail business would grow, especially the target market; that is women. Work CitedNiciporuc, Tudor. "Comparative analysis of the engagement rate on Facebook and Google Plus social networks." Proceedings of International Academic Conferences. No. 0902287. International Institute of Social and Economic Sciences, 2014.Spencer, Matthew. E. Industry Analysis: Apparel. 2015. Web. 8th May 2015. The Statistics Portal. Sales of the U.S. Apparel Market in 2011, by Segment (in Million U.S. Dollars). 2015. Web.

8th May 2015.