Corporate Social Responsibility of Papa John and Domino Focus - Term Paper Example

Papa John verses Dominos Pizza (Corporate Social Responsibilities (CSR) Papa John and Domino Focus Corporate Social Responsibility (CSR) means corporate citizenship, and this involves incurring of short-term costs that cannot offer an instant financial benefit to an organization or a company. Instead, it enhances positive environmental and social change. The term applies to any organization effort that goes beyond what regulators and environmental groups can require. However, Papa John and Dominos are food companies that are involved in pizzas manufacturing. The two food companies are aware that people are increasingly more interested in purchasing food that appears worth and pleasing to eat. Americans require food that is some degree of healthy, fresh, natural, and as well of higher quality. Therefore, this is why the two companies are involved in corporate social responsibilities. Comparison and Contrast of their CSR Activities Papa John describes the secret in order to succeed like the secret to make quality and a better pizza. The company believes that the more a company put more into their products the more they earn out of it. However, Papa John is as hungry to offer perfection in their products by providing high quality to their customers as the company began to operate more than 30 years. In addition, their hunger is allowing them to offer customers with best ingredients and be better, and they make sure that they make innovative new recipes and products. As they termed it, quality products delivery is at their core. The company began from the initial Papa John’s pizza that was produced in a broom closet in Jeffersonville. Currently, they are more than 4,600 locations in more than 34 nations globally (Papa John). In their CSR, they explain that they do not use cheap and processed ingredients rather they are investing in their ingredients to make sure that they mostly always provide their customers the finest and best quality pizza. However, in their toppings and signature sauce to their fresh dough as well as the box itself, they deliver more to make sure their quality is consistently best. As the company describes it, it is not only a better pizza, but it is a memorable birthday, family gathering, work celebration, or can be a great meal (Papa John). Dominos Dominos was founded in the year1960, and according to the company, it is being recognized in global market as a leader in delivering pizza and operates a series of franchise-owned and company-owned stores in America and other international markets. In their CSR, Dominos pizzas vision suggests that they are an organization of exceptional employees and people who are on a mission and desire to be among the great pizza delivery in the global market. However, they are operating their business in line with values and guiding principles that includes, delivering quality and freshly made pizza, to driving reduction to their carbon footprint and they attempt to achieve by monitoring waste, energy, and emissions within and around their business setting accordingly. In addition, they encourage the development of career and catering for the wellbeing of their employees as well as investing and giving back to the communities that their business is operating. Furthermore, they are operating in order to demonstrate governance, values, and clear leadership by integrating their CSR plan into the company’s strategic mission (Dominos). Online Responses from Customers There is a mixture of praises and criticism from the customers in the two companies. For instance, Dominos had posted a clip in audio form of Gayle King, on a show of a radio about their brand of a pizza and Pizza turnaround. Gayle was impressed that she invited Dominos executive officer, Patrick Doyle, to discuss all the pizzas. During the discussion, there were various responses for example of an old person who had started eating pizza about 70 years ago. The old person described Domino pizzas as tasty (Dominos). Domino also received its share of criticism, some customers were not impressed at all by their pizzas for instance, one complained that there were mushrooms that were old, and it made him and his girlfriend sick. Others complained that the Dominos do not deliver as they order pizzas online for example, and when they are telephoned or emailed they do not respond to emails and they do not phone back at all. However, this made Domino lose some of their customers due to such negligence (Dominos). Furthermore, Domino has attempted to respond to their customers’ positive criticism by making new pizzas but as well, their clients criticized them again. “Hi there, I do hope there is a person who is reading this. I am here to give you some constructive criticism. I disliked your new pizza”. The client got so excited for something tasty and delicious. However, the sauce was terrible. The customer was one of the few, who had loved Domino initial sauce. The brand sauce was not such sweet, and it was lacking a lot of the basil and oregano they mentioned they added after changing the recipe. In addition, the crust was terrible. The customer liked thick fluffy crusts that he could bite. The new crust was dry and crunchy. In addition, their cheese was pretty much the same. Another client responded that he put his diet aside for a night to try Domino new pizza but was not happy. The client could have eaten Papa John’s which never fails. However, he was too loyal to Domino since he is a regular customer, hence chose Domino products. Papa John received major criticism that outweighs the praises from their clients. Some of the clients described Papa John Pizza because they used to love them. One of the customers explained that they attempted to have one a pizza from Papa after several years of not consuming one. However, it was not that good and advised the company to attempt different sausage. Their pizza tasted like pizza sausage that had been frozen. The customer advised them to prepare pizzas like the ones from Italian companies. In addition, their employees seemed do not know how to cut the pizza, and they were advised that their workers need to know how to do it. The client reported that he was not in a position to tear the pizza apart. In summary, the quality of the pizza was not great, and the customers were willing to buy it so that they can give feedback on how the company needs to improve the products (Papa John). One client reported that he got Papa pizza and it was the worst pizza he ever had from Domino Pizza Company, the Garlic was so strong that it could not be eaten more than one piece. The client had to put the rest of the pizza and the box outside because the whole house smelled like garlic.“Am called Ryan; I have a very interesting idea to boost your new Ad campaign, have someone that handles the ads contact me. I think the Papa John recipe is terrible. I would never eat it again, and I threw most of it away. It tastes like a bunch of salts and an artificial garlic flavors. I tried a new pizza, still not well. Sauce is horrible” (Dominos). Evaluation of the Information From the analysis of the online responses from the two companies, it is different and does not match what is on their official websites. For instance, John's do not apply chemical dough when manufacturing their products. However, Papa John goes for an extra mile to prepare a high-quality product that is somehow close to homemade. Their products do not inspire confidence at all. In addition, they do not disclose what is on their pizzas, Papa John's revealed that the company is not thinking too much about their customers. In summary, the two companies seem to ask their clients for blind trust and assume they are too stupid and complacent to asking questions as suggested in their CSR. However, when customers ask questions, they are adamant to answer them. For example, one of the client’s experience, when the customer approached Papa John company as a customer and a journalist to ask them questions. It stroked the customers as a fool approach during a period when American consumers demand a lot of transparency when it comes to food. Therefore, for one reason, Papa John's and Domino has failed to realize and shows that when they hoist their entire brand up on the idea of high-quality food, they should be better be able to back it up by fulfilling their brands. Analysis of Papa John and Domino Social Responsibilities However, from critical analysis, Domino appears to be more socially responsible compared to Papa John. The management of Papa John proves to be willing to listen to customers’ feedback and implement their responses. They discuss with their clients on air. Although they still fail, they show to care about their clients and working towards achieving their goals. Papa John is far from being sincere in their social responsibilities, and it proves they are just using CSR to improve their corporate image. They failed to respond to one of their clients request to inquire about their products. In addition, they do not protect their customers as well because one of the company employees exposed their clients. Work Cited Papa John, http://www.papajohns.com/betterworld/index.shtm. Web. 4th march, 2015 About Dominos Pizza. https://biz.dominos.com/web/about-dominos-pizza/,Web. 4th march, 2015. Read More