Systems and Operations Management - Critical Evaluation of the Competitive Factors - Assignment Example

hough, e-business is one of the most hyped topics and business strategies in the corporate sector few industries are still operating in a brick and mortar model. Automobile industry is one of them and despite of covering a vast segment of the international market place, they are operating in the bricks and mortar model only. Hesterberg (2008) stated that because of the nature of the products involved in the automobile industry, the bricks and mortar model is the most suitable process for the automobile industry.

However, the concept of remote operations and selling creates an opportunity for the automobile industries to develop a clicks and mortar model in the business process of the firm. The following segments of the study will focus on implementing a clicks and mortar model for an automobile company based on the United Kingdom and analyse the process of transition from bricks and mortar to clicks and mortar. Lotus Cars is a segment of Group Lotus Plc which is a wholly-owned subsidiary of DRB-HICOM based in the United Kingdom.

Lotus is known for their highly appreciated products in motor sports (Lotus Cars, 2014). They have provided winning cars such as Espirit, Elise, Elan, etc. The historical significance of the company is also boosted by the fact that the manufacturing process of the cars is situated in Norfolk which was an airfield during World War II (Lotus Cars, 2014). The entire Lotus groups have been segmented into three groups namely, Lotus Cars, Lotus Engineering and Lotus Motorsport (Lotus Cars, 2014). Colin Dare and Colin Chapman founded the company in 1952.

The company believes in developing a separate passage to success and creates its own trend rather than following (Lotus Cars, 2014). Throughout all these years of growth and development, Lotus has always tried to create new products with extensive use of technology; however their main intention has always been to keep their vehicles light. According to Hesterberg (2008), lightness in the