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Creating Value in the Multi Business Company - Assignment Example

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The assignment "Creating Value in the Multi Business Company" states that the retail industry has been selected as the industry for discussion. One publicly traded corporation within that industry is Wal-Mart. It is a multinational retail corporation. It has its operation worldwide…
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Creating Value in the Multi Business Company
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Download file to see previous pages The paper describes operations carried out in America, China, and the United Kingdom which were very successful. It provides an online shopping opportunity for its customers. Its main objective is to provide a better life to its customers with the help of the donations in kind. Wal-Mart is managed by Walton family as it is a family-owned business. It has around 2.2 million employees across the world.
The corporate level mainly deals with framing the mission and vision of the organization and planning accordingly to reach the desired goal. It formulates different strategies that are required for the attainment of the objectives of the company. The Functional level objectives are derived from that of the corporate level. This level develops coordination between the corporate and business unit level. In this complex environment of the business, the strategies are required to be formulated. This strategy is very well defined as at this level the marketing strategy will be further divided between the sales. The strategy at this level helps in the attainment of the functional objectives of the organization (Hoskisson, Hitt and Ireland, 2012).
Strategic management is required for the growth of the organization. It helps in the formulation of an effective business environment. Business strategy is compared and formulated with the five forces that build competition. The strategic position of the company can be determined by the business-level strategy.
Wal-Mart adopts a competitive advantage by delivering a unique product to its customers by providing a standardized product at the lowest competitive price. The company can select anyone from the given strategies to gain a competitive advantage by delivering uniqueness in the product and lowering down the cost. The retail industry focuses on the cost leadership strategy to sustain in the market and narrowing the competitive scope. When the company provides a unique product the customers will be willing to pay a premium for the product. Corporate level refers to the strategy and the decisions taken by the senior management for achieving the plan of action to gain a competitive advantage. ...Download file to see next pagesRead More
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