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The Strategies Applied In the Operations, Information and Marketing Management at Toyota Motor Corporations - Research Paper Example

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The focus of this paper is describing and critiquing the strategies applied in the operations, information and marketing management at Toyota. For several decades, the company has been a giant in terms of car-manufacture and spare parts…
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The Strategies Applied In the Operations, Information and Marketing Management at Toyota Motor Corporations
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Download file to see previous pages The paper tells that Toyota motors are one of the most successful companies dealing with the making and assembling of motor vehicles. Its success can highly be attributed to the mechanisms that the owners put in place from time to time with an aim of not only beating competition but also remaining atop. Operations management at Toyota is done in a way that leaves the competitors with little to counter. In a company, this department is tasked with the oversight of the processes applied in the production and distribution of goods or services. Usually, there are various approaches one could apply including lean, six sigma and kaizen. According to Ewan and Ron, the approach applied at Toyota is normally Lean whereby the focus is on the customer. For instance, in 2008 it was reported that Toyota had initiated a process of making cars that did not emit much carbon. This was as a result of studying that the society was not focused on having low carbon-environment, especially in Europe. Additionally, the research showed that there was an increased demand for cars in the Asian countries more so in Russia. Consequently, Ruffa reported that Toyota started processes, which fit every need for the markets. Therefore, from these studies, it is clear that Toyota’s approach in operations is lean and is solely focused on the clients’ needs. As a result of using this technique, it is not surprising to find many customers from all over the world preferring Toyota-made vehicles. In fact, Knoespel stated that this approach by Toyota has been the main key to its success and the ever-increasing dominance in the market. In terms of the assisting the enterprise strategy, lean management has seen the company’s major goals be achieved within the specified period. By first understanding the client’s need, it then becomes pretty easy to establish the markets and supply. As state earlier, the company noticed that the countries of China and Russia had an increased demand and immediately embarked on a mission to meet it. ...Download file to see next pagesRead More
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